Childbirth Audience in Mexico
Childbirth has an estimated audience of 4,967,496 people in Mexico. 67.4% are female, 32.6% are male, average age 30.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
The average Childbirth fan in Mexico is 30.4 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (195.09× the country average). Demographically, the Childbirth audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Childbirth fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 30.4 |
| Estimated audience size | 4,967,496 |
Audience persona
The typical Childbirth fan in Mexico is more female, around 30.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Childbirth fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~600K | 0.86× |
| Distrito Federal | ~600K | 0.87× |
| Jalisco | ~300K | 0.91× |
| Veracruz (state) | ~300K | 0.94× |
| Nuevo Leon | ~300K | 0.91× |
| Puebla | ~200K | 0.94× |
| Guanajuato | ~200K | 0.94× |
| Baja California | ~200K | 0.95× |
| Michoacan de Ocampo | ~200K | 0.97× |
| Chihuahua | ~200K | 0.96× |
| Chiapas | ~100K | 0.99× |
| Coahuila de Zaragoza | ~100K | 0.98× |
| Guerrero | ~100K | 1.03× |
| Hidalgo | ~100K | 0.98× |
| Yucatan | ~100K | 0.99× |
| Morelos | ~90K | 1.02× |
| Durango | ~70K | 1.06× |
| Zacatecas | ~70K | 1.1× |
| Aguascalientes | ~70K | 1.04× |
| Nayarit | ~50K | 1.1× |
| Baja California Sur | ~40K | 1.12× |
| Colima | ~40K | 1.16× |
Top brand affinities of Childbirth fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 195.09× | Shopping |
| Costa Rica | 394.19× | Travel & Leisure |
| Game consoles | 124.36× | Technology & Electronics |
| Catholic Church | 114.09× | Politics & Society |
| Sarcasm | 79.86× | Politics & Society |
| Travel agency | 73.02× | Travel & Leisure |
| Exfoliation (cosmetology) | 158.94× | Beauty & Wellness |
| Valentine's Day | 124.22× | Kids & Family |
| Mobile game | 53.78× | Games |
| Banana | 55.9× | Food & Beverages |
| El País | 61.61× | News |
| Dentistry | 53.62× | Business & Career |
| Daily Horoscope | 668.09× | Internet & Social Media |
| Breastfeeding | 52.48× | Kids & Family |
| Broadcasting of sports events | 50.2× | Movies & TV |
| Sexology | 44.5× | Kids & Family |
| Multi-level marketing | 51.34× | Business & Career |
| Freeware | 29.66× | Technology & Electronics |
| Papaya | 35.37× | Food & Beverages |
| Orange (fruit) | 42.21× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 23.82 |
| Travelling | THRILL | 19.11 |
| Urban Lifestyle | OPEN | 4.26 |
| Risk Appetite | THRILL | 1.84 |
| Mindfulness | BALANCE | 1.73 |
| Creativity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 5.2% |
| Italy | 4.8% |
See Childbirth audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Childbirth have in Mexico?
Childbirth has an estimated audience of 4,967,496 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Childbirth fans?
67.4% of Childbirth fans are female, 32.6% are male, with an average age of 30.4 years.
Which brands do Childbirth fans like most?
Childbirth fans show strongest brand affinity for Shopping and fashion (195.09×), Costa Rica (394.19×), and Game consoles (124.36×) over the country average.
Where do Childbirth fans live in Mexico?
Childbirth fans in Mexico are most concentrated in State of Mexico (reach ~600K), Distrito Federal (reach ~600K), and Jalisco (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Childbirth fans also like?
Beyond Childbirth itself, the audience over-indexes on Costa Rica (394.19×), Game consoles (124.36×), Catholic Church (114.09×), and Sarcasm (79.86×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.