A data profile of the people who buy, follow and care about Childbirth in Italy — modelled from more than twelve digital signal sources. Childbirth has an estimated audience of 8,116,644 people in Italy.
The average Childbirth fan in Italy is 40.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Genetics, Baby food, Breastfeeding, with strongest over-indexing on Genetics (3.52× the country average).
Demographically, the Childbirth audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Childbirth fan in Italy is more female, around 40.9 years old, with strong Family Orientation tendencies and a notable affinity for Genetics.
The key figures that characterise the Childbirth profile in Italy.
74.1% are female, 25.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 40.9 |
| Estimated audience size | 8,116,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Childbirth audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 5.2% |
| Italy | 4.8% |
Where the Childbirth audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~200K | 1.14× | |
| 02 | Umbria | ~100K | 1.10× | |
| 03 | Trentino-Alto Adige/Südtirol | ~200K | 1.06× | |
| 04 | Abruzzo | ~200K | 1.03× | |
| 05 | Calabria | ~300K | 1.02× | |
| 06 | Sardinia | ~200K | 1.00× | |
| 07 | Liguria | ~200K | 1.00× | |
| 08 | Marche | ~200K | 1.00× | |
| 09 | Veneto | ~600K | 0.97× | |
| 10 | Sicilia | ~700K | 0.95× | |
| 11 | Piedmont | ~600K | 0.95× | |
| 12 | Puglia | ~500K | 0.95× | |
| 13 | Tuscany | ~500K | 0.95× | |
| 14 | Campania | ~800K | 0.93× | |
| 15 | Emilia-Romagna | ~600K | 0.93× | |
| 16 | Lazio | ~900K | 0.92× | |
| 17 | Lombardy | ~1.5M | 0.90× |
The strongest cross-interests of the Childbirth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby food | Kids & Family | 6.75× | ||
| 02 | Breastfeeding | Kids & Family | 6.75× | ||
| 03 | Parental leave | Kids & Family | 6.75× | ||
| 04 | Bassinet | Kids & Family | 6.75× | ||
| 05 | Preschool | Kids & Family | 4.19× | ||
| 06 | Genetics | Kids & Family | 3.52× | ||
| 07 | Wikipedia | Internet & Social Media | 3.03× | ||
| 08 | Confectionery | Food & Beverages | 2.50× | ||
| 09 | Satire | Literature | 2.40× | ||
| 10 | Child care | Kids & Family | 2.40× | ||
| 11 | Volunteering | Politics & Society | 2.28× | ||
| 12 | General practitioner | Health | 2.19× | ||
| 13 | Mediaset | Technology & Electronics | 1.94× | ||
| 14 | Singer-songwriter | Music & Radio | 1.79× | ||
| 15 | H&M | Shopping | 1.75× | ||
| 16 | OVS | Fashion & Accessoires | 1.74× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.66× | ||
| 18 | Milk | Food & Beverages | 1.59× | ||
| 19 | Toys | Games | 1.58× | ||
| 20 | University | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.39× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Spirituality | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Sports Activity | POWER | 0.91× |
Childbirth has an estimated audience of 8,116,644 people in Italy, concentrated in Lombardy and Lazio.
74.1% of Childbirth fans are female, 25.9% are male, with an average age of 40.9 years.
Childbirth fans show strongest brand affinity for Genetics (3.52×), Baby food (6.75×), and Breastfeeding (6.75×) over the country average.
Childbirth fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Childbirth itself, the audience over-indexes on Baby food (6.75×), Breastfeeding (6.75×), Wikipedia (3.03×), and Confectionery (2.5×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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