A data profile of the people who buy, follow and care about Childbirth in India — modelled from more than twelve digital signal sources. Childbirth has an estimated audience of 3,757,883 people in India.
Childbirth has an estimated audience of 3,757,883 people in India. 43.8% are female, 56.2% are male, average age 33.1. Top brand affinities: truecaller, Mother's Day, Zoom!, Skirt, Nutrient.
Top brand affinities include truecaller, Mother's Day, Zoom!, with strongest over-indexing on truecaller (4.61× the country average).
Demographically, the Childbirth audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Childbirth fan in India is more male, around 33.1 years old, with strong Convenience Orientation tendencies and a notable affinity for truecaller.
The key figures that characterise the Childbirth profile in India.
43.8% are female, 56.2% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 33.1 |
| Estimated audience size | 3,757,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 32% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Childbirth audience comes from India.
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Childbirth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | truecaller | Internet & Social Media | 4.61× | ||
| 02 | Zootopia | Movies & TV | 4.61× | ||
| 03 | Alibaba.com | Shopping | 4.61× | ||
| 04 | Zoom! | Business & Career | 3.65× | ||
| 05 | Mother's Day | Kids & Family | 3.29× | ||
| 06 | Bed sheet | Home & Garden | 3.21× | ||
| 07 | Sewing machine | Home & Garden | 2.10× | ||
| 08 | Skirt | Fashion & Accessoires | 1.99× | ||
| 09 | Embroidery | Home & Garden | 1.84× | ||
| 10 | Child care | Kids & Family | 1.83× | ||
| 11 | Jewellery store | Fashion & Accessoires | 1.76× | ||
| 12 | Weaving | Fashion & Accessoires | 1.75× | ||
| 13 | Wedding invitation | Home & Garden | 1.67× | ||
| 14 | Engagement ring | Fashion & Accessoires | 1.65× | ||
| 15 | Earring | Fashion & Accessoires | 1.64× | ||
| 16 | Gemstone | Fashion & Accessoires | 1.57× | ||
| 17 | Nutrient | Food & Beverages | 1.56× | ||
| 18 | Cash on delivery | Business & Career | 1.56× | ||
| 19 | Party dress | Fashion & Accessoires | 1.56× | ||
| 20 | Tanishq | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.69× | |
| Quality Awareness | PREMIUM | 1.60× | |
| Indulgence | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.85× | |
| Mindfulness | BALANCE | 0.86× | |
| Need for Security | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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