A data profile of the people who buy, follow and care about Childbirth in Portugal — modelled from more than twelve digital signal sources. Childbirth has an estimated audience of 1,397,422 people in Portugal.
The average Childbirth fan in Portugal is 43.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Primark, Lingerie, with strongest over-indexing on WhatsApp (1.71× the country average).
Demographically, the Childbirth audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Childbirth fan in Portugal is more female, around 43.7 years old, with strong Family Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Childbirth profile in Portugal.
77.1% are female, 22.9% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 43.7 |
| Estimated audience size | 1,397,422 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Childbirth audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 5.2% |
| Italy | 4.8% |
Where the Childbirth audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Portalegre District | ~20K | 1.15× | |
| 02 | Beja District | ~30K | 1.11× | |
| 03 | Vila Real District | ~30K | 1.08× | |
| 04 | Évora District | ~30K | 1.07× | |
| 05 | Castelo Branco District | ~30K | 1.06× | |
| 06 | Azores | ~40K | 1.02× | |
| 07 | Viana do Castelo District | ~40K | 1.02× | |
| 08 | Viseu District | ~50K | 1.01× | |
| 09 | Madeira | ~40K | 0.99× | |
| 10 | Coimbra District | ~70K | 0.97× | |
| 11 | Leiria District | ~70K | 0.96× | |
| 12 | Aveiro District | ~100K | 0.95× | |
| 13 | Faro District | ~80K | 0.94× | |
| 14 | Setúbal District | ~100K | 0.93× | |
| 15 | Braga District | ~100K | 0.93× | |
| 16 | Porto District | ~300K | 0.90× | |
| 17 | Santarém District | ~60K | 0.90× | |
| 18 | Lisbon District | ~400K | 0.85× |
The strongest cross-interests of the Childbirth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Genetics | Kids & Family | 2.38× | ||
| 02 | Rio Ave F.C. | Sports | 2.38× | ||
| 03 | Child care | Kids & Family | 2.21× | ||
| 04 | Vitória S.C. | Sports | 2.15× | ||
| 05 | Primark | Shopping | 2.04× | ||
| 06 | Costume jewelry | Fashion & Accessoires | 2.03× | ||
| 07 | Microwave oven | Home & Garden | 2.03× | ||
| 08 | Black Friday (shopping) | Shopping | 2.00× | ||
| 09 | Lingerie | Fashion & Accessoires | 1.97× | ||
| 10 | Shampoo | Beauty & Wellness | 1.95× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.81× | ||
| 12 | EDreams | Travel & Leisure | 1.80× | ||
| 13 | Romance novels | Literature | 1.80× | ||
| 14 | Sunglasses | Fashion & Accessoires | 1.72× | ||
| 15 | Internet & Social Media | 1.71× | |||
| 16 | Hair removal | Beauty & Wellness | 1.69× | ||
| 17 | Grocery store | Food & Beverages | 1.69× | ||
| 18 | Sportswear (activewear) | Fashion & Accessoires | 1.68× | ||
| 19 | Self-esteem | Health | 1.64× | ||
| 20 | Real property | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.67× | |
| Indulgence | JOY | 1.51× | |
| Tradition | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Career Orientation | POWER | 0.99× | |
| Early Adopter Mentality | POWER | 0.99× |
Childbirth has an estimated audience of 1,397,422 people in Portugal, concentrated in Lisbon District and Porto District.
77.1% of Childbirth fans are female, 22.9% are male, with an average age of 43.7 years.
Childbirth fans show strongest brand affinity for WhatsApp (1.71×), Primark (2.04×), and Lingerie (1.97×) over the country average.
Childbirth fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Childbirth itself, the audience over-indexes on Primark (2.04×), Lingerie (1.97×), Black Friday (shopping) (2×), and Self-esteem (1.64×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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