A data profile of the people who buy, follow and care about Hair removal in Portugal — modelled from more than twelve digital signal sources. Hair removal has an estimated audience of 1,432,284 people in Portugal.
The average Hair removal fan in Portugal is 42.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Waxing, Pedicure, Eyebrow, with strongest over-indexing on Waxing (9.76× the country average).
Demographically, the Hair removal audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Hair removal fan in Portugal is more female, around 42.6 years old, with strong Creativity tendencies and a notable affinity for Waxing.
The key figures that characterise the Hair removal profile in Portugal.
75.3% are female, 24.7% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 42.6 |
| Estimated audience size | 1,432,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Hair removal audience comes from Portugal.
| Country | Share |
|---|---|
| Japan | 15.7% |
| United States | 14.7% |
| Brazil | 6.1% |
Where the Hair removal audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.12× | |
| 02 | Portalegre District | ~20K | 1.11× | |
| 03 | Guarda District | ~20K | 1.09× | |
| 04 | Beja District | ~20K | 1.07× | |
| 05 | Vila Real District | ~30K | 1.05× | |
| 06 | Évora District | ~30K | 1.05× | |
| 07 | Castelo Branco District | ~30K | 1.03× | |
| 08 | Azores | ~40K | 1.00× | |
| 09 | Viana do Castelo District | ~40K | 1.00× | |
| 10 | Viseu District | ~50K | 0.99× | |
| 11 | Madeira | ~40K | 0.98× | |
| 12 | Coimbra District | ~70K | 0.96× | |
| 13 | Leiria District | ~70K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.94× | |
| 15 | Braga District | ~100K | 0.93× | |
| 16 | Faro District | ~90K | 0.93× | |
| 17 | Setúbal District | ~100K | 0.91× | |
| 18 | Porto District | ~300K | 0.85× | |
| 19 | Santarém District | ~60K | 0.85× | |
| 20 | Lisbon District | ~300K | 0.75× |
The strongest cross-interests of the Hair removal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Waxing | Beauty & Wellness | 9.76× | ||
| 02 | Laser diode | Technology & Electronics | 6.86× | ||
| 03 | Pedicure | Beauty & Wellness | 5.39× | ||
| 04 | Nail salon | Beauty & Wellness | 5.02× | ||
| 05 | Nail art | Beauty & Wellness | 4.51× | ||
| 06 | Artificial nails | Beauty & Wellness | 4.49× | ||
| 07 | Permanent makeup | Beauty & Wellness | 3.97× | ||
| 08 | Eyebrow | Beauty & Wellness | 3.92× | ||
| 09 | Manicure & Pedicure | Beauty & Wellness | 3.88× | ||
| 10 | Manicure | Beauty & Wellness | 3.78× | ||
| 11 | Eyelash extensions | Beauty & Wellness | 3.75× | ||
| 12 | Nail polish | Beauty & Wellness | 3.73× | ||
| 13 | Eyelash | Beauty & Wellness | 3.41× | ||
| 14 | Keratin | Beauty & Wellness | 3.19× | ||
| 15 | Drainage | Home & Garden | 3.00× | ||
| 16 | Facial | Beauty & Wellness | 2.97× | ||
| 17 | Primark | Shopping | 1.98× | ||
| 18 | Personal care | Health | 1.68× | ||
| 19 | Auchan | Shopping | 1.57× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.35× | |
| Extroversion | THRILL | 1.31× | |
| Individualism | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Early Adopter Mentality | POWER | 0.69× | |
| Quality Awareness | PREMIUM | 0.78× |
Hair removal has an estimated audience of 1,432,284 people in Portugal, concentrated in Lisbon District and Porto District.
75.3% of Hair removal fans are female, 24.7% are male, with an average age of 42.6 years.
Hair removal fans show strongest brand affinity for Waxing (9.76×), Pedicure (5.39×), and Eyebrow (3.92×) over the country average.
Hair removal fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Hair removal itself, the audience over-indexes on Pedicure (5.39×), Eyebrow (3.92×), Nail art (4.51×), and Nail salon (5.02×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Hair removal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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