A data profile of the people who buy, follow and care about Luxury goods in Portugal — modelled from more than twelve digital signal sources. Luxury goods has an estimated audience of 4,263,864 people in Portugal.
The average Luxury goods fan in Portugal is 45.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Sari, Royal Challengers Bangalore, Rajasthan Royals, with strongest over-indexing on Sari (1.53× the country average).
Demographically, the Luxury goods audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Creativity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Luxury goods fan in Portugal is more female, around 45.7 years old, with strong Creativity tendencies and a notable affinity for Sari.
The key figures that characterise the Luxury goods profile in Portugal.
59.9% are female, 40.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 45.7 |
| Estimated audience size | 4,263,864 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Luxury goods audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 6.0% |
| Italy | 4.8% |
Where the Luxury goods audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Azores | ~100K | 1.10× | |
| 02 | Viana do Castelo District | ~100K | 1.10× | |
| 03 | Viseu District | ~200K | 1.07× | |
| 04 | Madeira | ~100K | 1.05× | |
| 05 | Coimbra District | ~200K | 1.02× | |
| 06 | Leiria District | ~200K | 1.00× | |
| 07 | Aveiro District | ~300K | 0.98× | |
| 08 | Braga District | ~400K | 0.96× | |
| 09 | Faro District | ~300K | 0.96× | |
| 10 | Setúbal District | ~400K | 0.95× | |
| 11 | Porto District | ~900K | 0.92× | |
| 12 | Santarém District | ~200K | 0.92× | |
| 13 | Lisbon District | ~1M | 0.88× |
The strongest cross-interests of the Luxury goods audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jacqueline Fernandez | Fashion & Accessoires | 2.20× | ||
| 02 | Shreya Ghoshal | Music & Radio | 2.10× | ||
| 03 | Arijit Singh | Music & Radio | 2.07× | ||
| 04 | Aamir Khan | Movies & TV | 2.01× | ||
| 05 | Ranveer Singh | Movies & TV | 1.98× | ||
| 06 | Shraddha Kapoor | Movies & TV | 1.83× | ||
| 07 | Big Bash League | Sports | 1.78× | ||
| 08 | Rajasthan Royals | Sports | 1.76× | ||
| 09 | Yahoo! Sports | Sports | 1.73× | ||
| 10 | Royal Challengers Bangalore | Sports | 1.72× | ||
| 11 | North India | Travel & Leisure | 1.67× | ||
| 12 | Bigg Boss | Movies & TV | 1.65× | ||
| 13 | Indian Railways | Cars & Mobility | 1.63× | ||
| 14 | NDTV | Movies & TV | 1.61× | ||
| 15 | South Indian cuisine | Food & Beverages | 1.60× | ||
| 16 | Malayalam | Politics & Society | 1.57× | ||
| 17 | Punjabi cuisine | Food & Beverages | 1.54× | ||
| 18 | Sari | Fashion & Accessoires | 1.53× | ||
| 19 | Punjab, Pakistan | Travel & Leisure | 1.51× | ||
| 20 | Bus rapid transit | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.20× | |
| Pet Ownership | JOY | 1.19× | |
| Quality Awareness | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Urban Lifestyle | OPEN | 0.92× | |
| Risk Appetite | THRILL | 0.94× |
Luxury goods has an estimated audience of 4,263,864 people in Portugal, concentrated in Lisbon District and Porto District.
59.9% of Luxury goods fans are female, 40.1% are male, with an average age of 45.7 years.
Luxury goods fans show strongest brand affinity for Sari (1.53×), Royal Challengers Bangalore (1.72×), and Rajasthan Royals (1.76×) over the country average.
Luxury goods fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~900K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Luxury goods itself, the audience over-indexes on Royal Challengers Bangalore (1.72×), Rajasthan Royals (1.76×), Punjab, Pakistan (1.51×), and Big Bash League (1.78×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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