A data profile of the people who buy, follow and care about Luxury goods in Netherlands — modelled from more than twelve digital signal sources. Luxury goods has an estimated audience of 5,076,441 people in Netherlands.
The average Luxury goods fan in Netherlands is 43.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Bershka, Sportswear (fashion), Hermès, with strongest over-indexing on Bershka (1.54× the country average).
Demographically, the Luxury goods audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Luxury goods fan in Netherlands is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Bershka.
The key figures that characterise the Luxury goods profile in Netherlands.
62.3% are female, 37.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 43.4 |
| Estimated audience size | 5,076,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Luxury goods audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 6.0% |
| Italy | 4.8% |
Where the Luxury goods audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 1.05× | |
| 02 | Flevoland | ~100K | 1.05× | |
| 03 | Zeeland | ~100K | 1.03× | |
| 04 | Friesland | ~200K | 1.02× | |
| 05 | Drenthe | ~200K | 1.02× | |
| 06 | Limburg | ~300K | 1.01× | |
| 07 | Groningen | ~200K | 1.01× | |
| 08 | Overijssel | ~400K | 0.98× | |
| 09 | Utrecht | ~400K | 0.96× | |
| 10 | Zuid-Holland | ~1M | 0.94× | |
| 11 | Gelderland | ~600K | 0.94× | |
| 12 | North Brabant | ~800K | 0.93× |
The strongest cross-interests of the Luxury goods audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tiffany & Co. | Fashion & Accessoires | 1.67× | ||
| 02 | Balenciaga | Fashion & Accessoires | 1.66× | ||
| 03 | Fendi | Fashion & Accessoires | 1.62× | ||
| 04 | Givenchy | Fashion & Accessoires | 1.58× | ||
| 05 | Patek Philippe | Fashion & Accessoires | 1.58× | ||
| 06 | Hermès | Fashion & Accessoires | 1.56× | ||
| 07 | Pull & Bear | Fashion & Accessoires | 1.56× | ||
| 08 | Pandora | Fashion & Accessoires | 1.55× | ||
| 09 | Stussy | Fashion & Accessoires | 1.55× | ||
| 10 | Bershka | Shopping | 1.54× | ||
| 11 | Cartier | Fashion & Accessoires | 1.54× | ||
| 12 | Versace | Fashion & Accessoires | 1.54× | ||
| 13 | Burberry | Fashion & Accessoires | 1.53× | ||
| 14 | Lacoste | Fashion & Accessoires | 1.53× | ||
| 15 | Armani | Fashion & Accessoires | 1.53× | ||
| 16 | Puma | Fashion & Accessoires | 1.53× | ||
| 17 | Sportswear (fashion) | Fashion & Accessoires | 1.52× | ||
| 18 | Prada | Fashion & Accessoires | 1.52× | ||
| 19 | Yves Saint Laurent | Fashion & Accessoires | 1.51× | ||
| 20 | Oysho | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.34× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Price Sensitivity | PREMIUM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.41× | |
| Need for Security | CONSERVATISM | 0.58× | |
| Urban Lifestyle | OPEN | 0.63× |
Luxury goods has an estimated audience of 5,076,441 people in Netherlands, concentrated in Zuid-Holland and North Holland.
62.3% of Luxury goods fans are female, 37.7% are male, with an average age of 43.4 years.
Luxury goods fans show strongest brand affinity for Bershka (1.54×), Sportswear (fashion) (1.52×), and Hermès (1.56×) over the country average.
Luxury goods fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~1M), and North Brabant (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Luxury goods itself, the audience over-indexes on Sportswear (fashion) (1.52×), Hermès (1.56×), Balenciaga (1.66×), and Prada (1.52×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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