Luxury goods Audience in Brazil
Luxury goods has an estimated audience of 20,585,815 people in Brazil. 62.4% are female, 37.6% are male, average age 42.2. Top regions: São Paulo, Pernambuco, Bahia.
The average Luxury goods fan in Brazil is 42.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Pernambuco, Bahia. Demographically, the Luxury goods audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Luxury goods fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.2 |
| Estimated audience size | 20,585,815 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,199,715 | 0.41× |
| Pernambuco | 1,037,373 | 1.1× |
| Bahia | 842,599 | 0.62× |
| Minas Gerais | 831,655 | 0.39× |
| Rio Grande do Sul | 830,610 | 0.68× |
| Rio de Janeiro | 815,249 | 0.42× |
| Ceará | 777,371 | 0.86× |
| Santa Catarina | 753,157 | 0.8× |
| Mato Grosso | 732,984 | 1.9× |
| Paraná | 632,904 | 0.5× |
| Sergipe | 611,903 | 2.85× |
| Pará | 605,393 | 0.9× |
| Goiás | 588,378 | 0.75× |
| Paraíba | 552,083 | 1.33× |
| Espírito Santo | 519,499 | 1.21× |
| Rondônia | 427,326 | 2.49× |
| Federal District | 425,830 | 1.24× |
| Rio Grande do Norte | 421,547 | 1.23× |
| Mato Grosso do Sul | 402,336 | 1.34× |
| Maranhão | 360,938 | 0.7× |
| Alagoas | 276,561 | 0.92× |
| Piauí | 273,017 | 0.95× |
| Amazonas | 240,895 | 0.67× |
| Acre | 88,924 | 1.24× |
| Roraima | 85,479 | 1.47× |
| Amapá | None× | |
| Tocantins | None× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.34 |
| Need for Security | CONSERVATISM | 1.71 |
| Creativity | OPEN | 1.6 |
| Risk Appetite | THRILL | 1.59 |
| Sports Activity | POWER | 1.57 |
| Price Sensitivity | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 6.0% |
| Italy | 4.8% |
See Luxury goods audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.