A data profile of the people who buy, follow and care about Luxury goods in Mexico — modelled from more than twelve digital signal sources. Luxury goods has an estimated audience of 9,338,791 people in Mexico.
Luxury goods has an estimated audience of 9,338,791 people in Mexico. 54.4% are female, 45.6% are male, average age 35.8.
The key figures that characterise the Luxury goods profile in Mexico.
54.4% are female, 45.6% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 35.8 |
| Estimated audience size | 9,338,791 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Luxury goods audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 6.0% |
| Italy | 4.8% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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