Hair removal Audience in Germany
Hair removal has an estimated audience of 3,513,338 people in Germany. 73.6% are female, 26.4% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Waxing, Laser diode, Sugaring, Facial hair, Epilator.
The average Hair removal fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Waxing, Laser diode, Sugaring, with strongest over-indexing on Waxing (25.5× the country average). Demographically, the Hair removal audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal
Demographics of Hair removal fans
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 37.3 |
| Estimated audience size | 3,513,338 |
Audience persona
The typical Hair removal fan in Germany is more female, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Waxing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 849,556 | 1.11× |
| Bayern | 709,788 | 1.26× |
| Baden-Württemberg | 629,584 | 1.31× |
| Hessen | 375,331 | 1.4× |
| Niedersachsen | 354,540 | 1.04× |
| Rheinland-Pfalz | 212,755 | 1.21× |
| Berlin | 158,960 | 1.01× |
| Sachsen | 124,961 | 0.73× |
| Schleswig-Holstein | 116,163 | 0.92× |
| Hamburg | 75,691 | 0.95× |
| Brandenburg | 73,427 | 0.67× |
| Thüringen | 71,555 | 0.8× |
| Mecklenburg-Vorpommern | 55,008 | 0.82× |
| Sachsen-Anhalt | 54,205 | 0.6× |
| Saarland | 51,038 | 1.18× |
| Bremen | 29,813 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Waxing | 25.5× | Beauty & Wellness |
| Laser diode | 43.53× | Technology & Electronics |
| Sugaring | 108.79× | Beauty & Wellness |
| Facial hair | 12.99× | Beauty & Wellness |
| Epilator | 23.72× | Beauty & Wellness |
| Underarm hair | 46.37× | Beauty & Wellness |
| Shaving | 7.02× | Beauty & Wellness |
| Razor | 9.8× | Beauty & Wellness |
| Hair iron | 7.5× | Beauty & Wellness |
| Safety razor | 34.77× | Beauty & Wellness |
| Eyebrow | 5.66× | Beauty & Wellness |
| Plucking (hair removal) | 35.62× | Beauty & Wellness |
| Hair wax | 16.38× | Beauty & Wellness |
| Coca-Cola Zero | 19.44× | Food & Beverages |
| Hairbrush | 5.38× | Beauty & Wellness |
| Human hair growth | 6.19× | Health |
| Eyelash | 3.71× | Beauty & Wellness |
| Indian Premier League | 9.2× | Sports |
| Funny Pets | 7.2× | Internet & Social Media |
| Men With Beards | 30.87× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.4 |
| Sports Activity | POWER | 1.38 |
| Price Sensitivity | PREMIUM | 1.33 |
| Sustainability | BALANCE | 1.29 |
| Pet Ownership | JOY | 1.25 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.7% |
| United States | 14.7% |
| Brazil | 6.1% |
See Hair removal audiences in other countries
More Hair removal audiences in Germany
- Waxing (3,852,659)
- Facial hair (2,551,341)
- Razor (1,592,213)
- Epilator (684,054)
- Brazilian Waxing (483,063)
Frequently asked questions
How many fans does Hair removal have in Germany?
Hair removal has an estimated audience of 3,513,338 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hair removal fans?
73.6% of Hair removal fans are female, 26.4% are male, with an average age of 37.3 years.
Which brands do Hair removal fans like most?
Hair removal fans show strongest brand affinity for Waxing (25.5×), Laser diode (43.53×), and Sugaring (108.79×) over the country average.
Where do Hair removal fans live in Germany?
Hair removal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 849,556), Bayern (reach 709,788), and Baden-Württemberg (reach 629,584). These three regions account for the largest share of the active audience.
What other brands do Hair removal fans also like?
Beyond Hair removal itself, the audience over-indexes on Laser diode (43.53×), Sugaring (108.79×), Facial hair (12.99×), and Epilator (23.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hair removal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.