Hair wax Audience in Germany
Hair wax has an estimated audience of 294,087 people in Germany. 71.4% are female, 28.6% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hair follicle, Perm (hairstyle), Kérastase, Red hair, Sunless tanning.
The average Hair wax fan in Germany is 32.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hair follicle, Perm (hairstyle), Kérastase, with strongest over-indexing on Hair follicle (18.77× the country average). Demographically, the Hair wax audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Extroversion, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair wax fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 32.7 |
| Estimated audience size | 294,087 |
Audience persona
The typical Hair wax fan in Germany is more female, around 32.7 years old, with strong Extroversion tendencies and a notable affinity for Hair follicle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,487 | 1.14× |
| Bayern | 47,591 | 1.01× |
| Baden-Württemberg | 42,861 | 1.07× |
| Niedersachsen | 33,442 | 1.17× |
| Hessen | 24,969 | 1.11× |
| Rheinland-Pfalz | 15,376 | 1.04× |
| Sachsen | 14,650 | 1.02× |
| Berlin | 13,021 | 0.99× |
| Schleswig-Holstein | 11,153 | 1.06× |
| Brandenburg | 7,984 | 0.88× |
| Hamburg | 7,750 | 1.17× |
| Thüringen | 6,741 | 0.9× |
| Sachsen-Anhalt | 6,473 | 0.85× |
| Mecklenburg-Vorpommern | 4,914 | 0.88× |
| Saarland | 2,991 | 0.83× |
| Bremen | 2,260 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair follicle | 18.77× | Beauty & Wellness |
| Perm (hairstyle) | 48.63× | Beauty & Wellness |
| Kérastase | 16.38× | Beauty & Wellness |
| Red hair | 24.5× | Beauty & Wellness |
| Sunless tanning | 18.38× | Beauty & Wellness |
| Hair conditioner | 7.35× | Beauty & Wellness |
| Microblade technology | 12.04× | Business & Career |
| Hair dryer | 7.93× | Beauty & Wellness |
| Hair coloring | 6.39× | Beauty & Wellness |
| Shopping | 2.06× | Shopping |
| Reading | 2.09× | Literature |
| Clothing | 2.08× | Fashion & Accessoires |
| Beauty | 2.16× | Beauty & Wellness |
| Design | 2.11× | Home & Garden |
| Music | 1.89× | Business & Career |
| Movies | 1.97× | Movies & TV |
| Food | 1.89× | Food & Beverages |
| Consumer electronics | 1.94× | Technology & Electronics |
| Beeswax | 25.34× | Food & Beverages |
| Online shopping | 1.98× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.95 |
| Quality Awareness | PREMIUM | 1.74 |
| Design Affinity | PREMIUM | 1.69 |
| Sustainability | BALANCE | 1.62 |
| Price Sensitivity | PREMIUM | 1.61 |
| Luxury Orientation | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 24.2% |
| United States | 7.2% |
| India | 3.4% |
See Hair wax audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Hair wax have in Germany?
Hair wax has an estimated audience of 294,087 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hair wax fans?
71.4% of Hair wax fans are female, 28.6% are male, with an average age of 32.7 years.
Which brands do Hair wax fans like most?
Hair wax fans show strongest brand affinity for Hair follicle (18.77×), Perm (hairstyle) (48.63×), and Kérastase (16.38×) over the country average.
Where do Hair wax fans live in Germany?
Hair wax fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,487), Bayern (reach 47,591), and Baden-Württemberg (reach 42,861). These three regions account for the largest share of the active audience.
What other brands do Hair wax fans also like?
Beyond Hair wax itself, the audience over-indexes on Perm (hairstyle) (48.63×), Kérastase (16.38×), Red hair (24.5×), and Sunless tanning (18.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hair wax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.