Rascasse Audience Intelligence

Hair wax Audience in Germany

A data profile of the people who buy, follow and care about Hair wax in Germany — modelled from more than twelve digital signal sources. Hair wax has an estimated audience of 294,087 people in Germany.

#26among Hair in Germany#6218among Topic in Germany#246in Beauty & Wellness

The average Hair wax fan in Germany is 32.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hair follicle, Perm (hairstyle), Kérastase, with strongest over-indexing on Hair follicle (18.77× the country average).

Demographically, the Hair wax audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hair wax fan in Germany is more female, around 32.7 years old, with strong Individualism tendencies and a notable affinity for Hair follicle.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair wax profile in Germany.

Audience size
294K
in Germany
Gender
71.4%♀
28.6% male
Age
32.7
average years
Country rank
#17585
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair wax fans

71.4% are female, 28.6% are male, average age 32.7.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Hair wax audience in Germany
MetricValue
Female71.4%
Male28.6%
Average age32.7
Estimated audience size294,087
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Hair wax audience in Germany
Age bracketShare%
16-1939%
20-2920%
30-3917%
40-4916%
50+9%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Hair wax audience comes from Germany.

Worldwide audience distribution share by country for Hair wax
CountryShare
Japan24.2%
United States7.2%
India3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair wax audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hair wax fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~30K1.14×
02Hamburg~7K1.13×
03Nordrhein-Westfalen~70K1.11×
04Hessen~20K1.10×
05Baden-Württemberg~40K1.05×
06Rheinland-Pfalz~20K1.04×
07Schleswig-Holstein~10K1.03×
08Bayern~50K0.99×
09Sachsen~10K0.99×
10Bremen~2K0.99×
11Berlin~10K0.98×
12Saarland~3K0.94×
13Thüringen~7K0.93×
14Brandenburg~8K0.92×
15Mecklenburg-Vorpommern~5K0.92×
16Sachsen-Anhalt~7K0.90×
Fig. 06

Affinity by region

Affinity by region — Hair wax, Germany
0.90×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair wax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair wax audience
#·InterestCategoryAffinity×
01Perm (hairstyle)Beauty & Wellness48.63×
02BeeswaxFood & Beverages25.34×
03Red hairBeauty & Wellness24.50×
04Hair follicleBeauty & Wellness18.77×
05Sunless tanningBeauty & Wellness18.38×
06KérastaseBeauty & Wellness16.38×
07Microblade technologyBusiness & Career12.04×
08Hair dryerBeauty & Wellness7.93×
09Hair conditionerBeauty & Wellness7.35×
10Hair coloringBeauty & Wellness6.39×
11BeautyBeauty & Wellness2.16×
12DesignHome & Garden2.11×
13ReadingLiterature2.09×
14ClothingFashion & Accessoires2.08×
15ShoppingShopping2.06×
16Online shoppingShopping1.98×
17MoviesMovies & TV1.97×
18Consumer electronicsTechnology & Electronics1.94×
19MusicBusiness & Career1.89×
20FoodFood & Beverages1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair wax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair wax audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.77×
MindfulnessBALANCE2.27×
Urban LifestyleOPEN2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair wax audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.91×
PatriotismCONSERVATISM1.03×
Family OrientationCONSERVATISM1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair wax have in Germany?

Hair wax has an estimated audience of 294,087 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hair wax fans?

71.4% of Hair wax fans are female, 28.6% are male, with an average age of 32.7 years.

03

Which brands do Hair wax fans like most?

Hair wax fans show strongest brand affinity for Hair follicle (18.77×), Perm (hairstyle) (48.63×), and Kérastase (16.38×) over the country average.

04

Where do Hair wax fans live in Germany?

Hair wax fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hair wax fans also like?

Beyond Hair wax itself, the audience over-indexes on Perm (hairstyle) (48.63×), Kérastase (16.38×), Red hair (24.5×), and Sunless tanning (18.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Germany

See Hair wax audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hair wax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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