Rascasse Audience Intelligence

Hair wax Audience in United States

A data profile of the people who buy, follow and care about Hair wax in United States — modelled from more than twelve digital signal sources. Hair wax has an estimated audience of 675,438 people in United States.

#33among Hair in United States#10181among Topic in United States#359in Beauty & Wellness

The average Hair wax fan in United States is 31.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brazilian Waxing, Hair tutorials, Microblade technology, with strongest over-indexing on Brazilian Waxing (36.64× the country average).

Demographically, the Hair wax audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hair wax fan in United States is more female, around 31.2 years old, with strong Individualism tendencies and a notable affinity for Brazilian Waxing.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair wax profile in United States.

Audience size
675K
in United States
Gender
82.0%♀
18.0% male
Age
31.2
average years
Country rank
#30557
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair wax fans

82.0% are female, 18.0% are male, average age 31.2.

Fig. 02

Gender split

82.0%
Female
18.0%
Male
Demographic split for Hair wax audience in United States
MetricValue
Female82.0%
Male18.0%
Average age31.2
Estimated audience size675,438
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Hair wax audience in United States
Age bracketShare%
16-1942%
20-2922%
30-3916%
40-4913%
50+7%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Hair wax audience comes from United States.

Worldwide audience distribution share by country for Hair wax
CountryShare
Japan24.2%
United States7.2%
India3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair wax audience in United States is strongest.

Fig. 05

Top regions by affinity

Hair wax fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~30K1.38×
02Louisiana~10K1.36×
03New York~50K1.31×
04Maryland~10K1.28×
05New Jersey~20K1.26×
06Texas~70K1.25×
07Mississippi~7K1.25×
08Florida~60K1.23×
09California~90K1.21×
10Virginia~20K1.21×
11South Carolina~10K1.21×
12Hawaii~3K1.18×
13North Carolina~20K1.16×
14Alabama~10K1.15×
15Massachusetts~20K1.14×
16Connecticut~8K1.11×
17Illinois~20K1.10×
18Pennsylvania~20K1.07×
19Nevada~7K1.06×
20Michigan~20K1.04×
21Tennessee~10K1.04×
22Rhode Island~2K1.04×
23Delaware~2K1.03×
24Ohio~20K1.02×
25Arkansas~6K1.02×
26Washington, District of Columbia~2K1.02×
27Indiana~10K1.00×
28Oklahoma~8K1.00×
29Arizona~10K0.97×
30Washington~10K0.97×
31Missouri~10K0.97×
32Kentucky~8K0.96×
33Kansas~5K0.94×
34New Mexico~3K0.94×
35Nebraska~3K0.93×
36Alaska~1K0.93×
37Minnesota~9K0.92×
38Utah~6K0.92×
39West Virginia~3K0.90×
40North Dakota~1K0.90×
41Iowa~5K0.88×
42South Dakota~1K0.88×
43Vermont~1K0.88×
44Oregon~7K0.87×
45Wisconsin~9K0.86×
46New Hampshire~2K0.84×
47Idaho~3K0.83×
48Montana~2K0.83×
49Colorado~9K0.82×
50Maine~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Hair wax, United States
0.82×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair wax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair wax audience
#·InterestCategoryAffinity×
01Hair keratinBeauty & Wellness44.61×
02Brazilian WaxingBeauty & Wellness36.64×
03EpilatorBeauty & Wellness18.03×
04Microblade technologyBusiness & Career14.57×
05Hair tutorialsBeauty & Wellness13.85×
06Long LashesBeauty & Wellness9.49×
07WaxingBeauty & Wellness7.22×
08Rhianna (singer)Music & Radio6.72×
09HairbrushBeauty & Wellness6.50×
10Hair ironBeauty & Wellness6.21×
11Eyelash extensionsBeauty & Wellness6.17×
12Hair ExtensionsBeauty & Wellness5.61×
13Hair coloringBeauty & Wellness5.59×
14Hair conditionerBeauty & Wellness5.37×
15Hair dryerBeauty & Wellness5.05×
16BraidHome & Garden4.79×
17Curly HairBeauty & Wellness4.54×
18Hair follicleBeauty & Wellness4.34×
19HairstyleBeauty & Wellness2.89×
20Food and drinkFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair wax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair wax audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.84×
MindfulnessBALANCE1.74×
ExtroversionTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair wax audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
PatriotismCONSERVATISM0.67×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair wax have in United States?

Hair wax has an estimated audience of 675,438 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hair wax fans?

82.0% of Hair wax fans are female, 18.0% are male, with an average age of 31.2 years.

03

Which brands do Hair wax fans like most?

Hair wax fans show strongest brand affinity for Brazilian Waxing (36.64×), Hair tutorials (13.85×), and Microblade technology (14.57×) over the country average.

04

Where do Hair wax fans live in United States?

Hair wax fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hair wax fans also like?

Beyond Hair wax itself, the audience over-indexes on Hair tutorials (13.85×), Microblade technology (14.57×), Waxing (7.22×), and Long Lashes (9.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Hair wax audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair wax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →