Rascasse Audience Intelligence

Brazilian Waxing Audience in United States

A data profile of the people who buy, follow and care about Brazilian Waxing in United States — modelled from more than twelve digital signal sources. Brazilian Waxing has an estimated audience of 1,951,449 people in United States.

#5among Hair removal in United States#6403among Topic in United States#222in Beauty & Wellness

The average Brazilian Waxing fan in United States is 32.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Men's Humor, The American University of Iraq – Sulaimani, Amarah, with strongest over-indexing on Men's Humor (12.7× the country average).

Demographically, the Brazilian Waxing audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brazilian Waxing fan in United States is more female, around 32.6 years old, with strong Quality Awareness tendencies and a notable affinity for Men's Humor.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brazilian Waxing profile in United States.

Audience size
2M
in United States
Gender
78.6%♀
21.4% male
Age
32.6
average years
Country rank
#14511
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brazilian Waxing fans

78.6% are female, 21.4% are male, average age 32.6.

Fig. 02

Gender split

78.6%
Female
21.4%
Male
Demographic split for Brazilian Waxing audience in United States
MetricValue
Female78.6%
Male21.4%
Average age32.6
Estimated audience size1,951,449
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Brazilian Waxing audience in United States
Age bracketShare%
16-1932%
20-2928%
30-3919%
40-4914%
50+7%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Brazilian Waxing audience comes from United States.

Worldwide audience distribution share by country for Brazilian Waxing
CountryShare
Japan43.4%
United States17.3%
Germany4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brazilian Waxing audience in United States is strongest.

Fig. 05

Top regions by affinity

Brazilian Waxing fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~60K2.04×
02Georgia~90K1.50×
03New Mexico~10K1.42×
04Tennessee~50K1.36×
05Hawaii~10K1.30×
06Alaska~5K1.29×
07North Carolina~70K1.25×
08Texas~200K1.17×
09Nebraska~10K1.17×
10Arkansas~20K1.15×
11Louisiana~30K1.13×
12Utah~20K1.13×
13Florida~100K1.10×
14California~200K1.09×
15Nevada~20K1.07×
16Oklahoma~20K1.02×
17Kansas~20K1.02×
18Alabama~30K1.01×
19Mississippi~20K0.99×
20Illinois~60K0.98×
21Arizona~40K0.97×
22Missouri~30K0.95×
23Washington~40K0.94×
24North Dakota~4K0.94×
25Indiana~30K0.93×
26Idaho~9K0.93×
27Montana~5K0.93×
28New Jersey~50K0.92×
29Kentucky~20K0.92×
30Wyoming~3K0.92×
31Maryland~30K0.91×
32Iowa~10K0.91×
33West Virginia~8K0.91×
34Colorado~30K0.90×
35Michigan~50K0.89×
36Wisconsin~30K0.89×
37Connecticut~20K0.89×
38Delaware~5K0.89×
39Ohio~50K0.88×
40Virginia~40K0.87×
41New York~90K0.86×
42Oregon~20K0.85×
43South Dakota~4K0.85×
44Pennsylvania~60K0.84×
45Minnesota~20K0.82×
46Maine~6K0.81×
47Rhode Island~5K0.79×
48Massachusetts~30K0.78×
49Washington, District of Columbia~4K0.76×
50New Hampshire~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Brazilian Waxing, United States
0.74×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brazilian Waxing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brazilian Waxing audience
#·InterestCategoryAffinity×
01AmarahTravel & Leisure55.46×
02The American University of Iraq – SulaimaniBusiness & Career48.27×
03VeetBeauty & Wellness39.94×
04Lux (soap)Home & Garden36.20×
05Missouri Star Quilt CoShopping26.29×
06Nd:YAG laserTopic26.20×
07PantoneBusiness & Career20.36×
08EpilatorBeauty & Wellness17.64×
09Men's HumorLiterature12.70×
10Dirty DancingMovies & TV10.82×
11Nelly FurtadoMusic & Radio9.78×
12European Wax CenterBeauty & Wellness9.56×
13Pink (Victoria's Secret)Fashion & Accessoires8.67×
14Makeup LessonsBeauty & Wellness5.55×
15Health And BeautyBeauty & Wellness4.85×
16Makeup TutorialsBeauty & Wellness3.91×
17YouTube MusicInternet & Social Media3.89×
18Bath and BodyworksShopping3.67×
19Curly HairBeauty & Wellness3.27×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brazilian Waxing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brazilian Waxing audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.81×
Luxury OrientationPREMIUM1.46×
Design AffinityPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brazilian Waxing audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Community OrientationOPEN0.58×
CreativityOPEN0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brazilian Waxing have in United States?

Brazilian Waxing has an estimated audience of 1,951,449 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brazilian Waxing fans?

78.6% of Brazilian Waxing fans are female, 21.4% are male, with an average age of 32.6 years.

03

Which brands do Brazilian Waxing fans like most?

Brazilian Waxing fans show strongest brand affinity for Men's Humor (12.7×), The American University of Iraq – Sulaimani (48.27×), and Amarah (55.46×) over the country average.

04

Where do Brazilian Waxing fans live in United States?

Brazilian Waxing fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Brazilian Waxing fans also like?

Beyond Brazilian Waxing itself, the audience over-indexes on The American University of Iraq – Sulaimani (48.27×), Amarah (55.46×), European Wax Center (9.56×), and Missouri Star Quilt Co (26.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair removal audiences in United States

See Brazilian Waxing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brazilian Waxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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