Brazilian Waxing Audience in United States

Brazilian Waxing logo

Brazilian Waxing has an estimated audience of 1,951,449 people in United States. 78.6% are female, 21.4% are male, average age 32.6. Top regions: California, Texas, Florida. Top brand affinities: Men's Humor, The American University of Iraq – Sulaimani, Amarah, European Wax Center, Lux (soap).

The average Brazilian Waxing fan in United States is 32.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Men's Humor, The American University of Iraq – Sulaimani, Amarah, with strongest over-indexing on Men's Humor (12.7× the country average). Demographically, the Brazilian Waxing audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

Demographics of Brazilian Waxing fans

Demographic split for Brazilian Waxing audience in United States
MetricValue
Female78.6%
Male21.4%
Average age32.6
Estimated audience size1,951,449

Audience persona

The typical Brazilian Waxing fan in United States is more female, around 32.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Men's Humor.

Top regions in United States

Top regions ranked by reach for Brazilian Waxing in United States
RegionReachAffinity
California244,2641.14×
Texas209,5361.25×
Florida147,4081.12×
Georgia97,4751.62×
New York97,4290.89×
North Carolina74,4021.27×
Illinois65,7591.01×
South Carolina59,7012.03×
Pennsylvania55,6240.85×
Tennessee54,5791.39×
Ohio53,8680.9×
Michigan46,9950.92×
New Jersey45,4640.92×
Virginia43,4990.92×
Arizona39,6310.99×
Washington37,3250.95×
Indiana33,2260.93×
Louisiana31,6221.26×
Massachusetts30,7810.8×
Maryland30,2810.9×
Alabama29,7321.09×
Missouri28,8280.92×
Colorado28,4550.93×
Wisconsin26,0440.89×
Minnesota24,0150.86×
Kentucky22,0420.9×
Oklahoma21,8781.01×
Nevada21,4401.14×
Utah20,2671.16×
Oregon18,7540.84×
Arkansas18,4491.15×
Connecticut17,7800.91×
Mississippi16,2791.01×
Kansas15,5621.01×
Iowa14,7740.92×
New Mexico13,5231.38×
Nebraska11,7331.2×
Hawaii10,5341.26×
Idaho8,5710.88×
West Virginia7,6060.84×
Maine5,0770.73×
New Hampshire5,0010.65×
Alaska4,6601.12×
Delaware4,6050.86×
Rhode Island4,6020.74×
Montana4,4660.82×
Washington, District of Columbia4,4150.75×
South Dakota3,5530.79×
North Dakota3,4510.86×
Wyoming2,1280.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brazilian Waxing audience
BrandAffinityCategory
Men's Humor12.7×Literature
The American University of Iraq – Sulaimani48.27×Business & Career
Amarah55.46×Travel & Leisure
European Wax Center9.56×Beauty & Wellness
Lux (soap)36.2×Home & Garden
Missouri Star Quilt Co26.29×Shopping
Pink (Victoria's Secret)8.67×Fashion & Accessoires
Health And Beauty4.85×Beauty & Wellness
Epilator17.64×Beauty & Wellness
Veet39.94×Beauty & Wellness
YouTube Music3.89×Internet & Social Media
Beauty1.75×Beauty & Wellness
Dirty Dancing10.82×Movies & TV
Makeup Tutorials3.91×Beauty & Wellness
Makeup Lessons5.55×Beauty & Wellness
Nelly Furtado9.78×Music & Radio
Pantone20.36×Business & Career
Bath and Bodyworks3.67×Shopping
Nd:YAG laser26.2×
Curly Hair3.27×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brazilian Waxing audience
TraitClusterScore
Luxury OrientationPREMIUM1.41
TravellingTHRILL1.35
Design AffinityPREMIUM1.34
LGBTQ+ IdentityOPEN1.3
IndulgenceJOY1.29
Pet OwnershipJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Brazilian Waxing
CountryShare
Japan43.4%
United States17.3%
Germany4.3%

See Brazilian Waxing audiences in other countries

More Hair removal audiences in United States

Frequently asked questions

How many fans does Brazilian Waxing have in United States?

Brazilian Waxing has an estimated audience of 1,951,449 people in United States, concentrated in California and Texas.

What is the gender split and age of Brazilian Waxing fans?

78.6% of Brazilian Waxing fans are female, 21.4% are male, with an average age of 32.6 years.

Which brands do Brazilian Waxing fans like most?

Brazilian Waxing fans show strongest brand affinity for Men's Humor (12.7×), The American University of Iraq – Sulaimani (48.27×), and Amarah (55.46×) over the country average.

Where do Brazilian Waxing fans live in United States?

Brazilian Waxing fans in United States are most concentrated in California (reach 244,264), Texas (reach 209,536), and Florida (reach 147,408). These three regions account for the largest share of the active audience.

What other brands do Brazilian Waxing fans also like?

Beyond Brazilian Waxing itself, the audience over-indexes on The American University of Iraq – Sulaimani (48.27×), Amarah (55.46×), European Wax Center (9.56×), and Lux (soap) (36.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brazilian Waxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.