Veet Audience in United States

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Veet has an estimated audience of 302,678 people in United States. 85.7% are female, 14.3% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: Online shopping rewards, The Art of Shaving, Gmail, Reckitt Benckiser, Dollar General.

The average Veet fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Online shopping rewards, The Art of Shaving, Gmail, with strongest over-indexing on Online shopping rewards (41.03× the country average). Demographically, the Veet audience skews more female with an average age of 34.4, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Veet fans

Demographic split for Veet audience in United States
MetricValue
Female85.7%
Male14.3%
Average age34.4
Estimated audience size302,678

Audience persona

The typical Veet fan in United States is more female, around 34.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Online shopping rewards.

Top regions in United States

Top regions ranked by reach for Veet in United States
RegionReachAffinity
California34,0401.02×
Texas27,7201.07×
New York21,8461.29×
Florida21,5071.05×
Georgia12,7981.37×
Illinois11,8351.17×
Alabama11,6752.76×
Pennsylvania10,7691.06×
North Carolina10,4471.15×
New Jersey9,2611.2×
Virginia8,7991.19×
Ohio8,7700.94×
Michigan7,6980.97×
Tennessee7,2041.19×
Massachusetts7,1691.2×
Maryland6,6921.29×
Louisiana6,0481.55×
Washington5,8680.97×
Indiana5,4180.98×
South Carolina5,1831.14×
Missouri4,7570.97×
Arizona4,7310.77×
Minnesota4,2630.98×
Mississippi4,2061.69×
Colorado4,0230.84×
Wisconsin3,6450.8×
Oregon3,5561.02×
Kentucky3,5100.93×
Connecticut3,5071.16×
Oklahoma2,8150.84×
Arkansas2,6641.07×
Nevada2,5920.89×
Kansas2,0560.86×
Utah1,9830.73×
Iowa1,8060.72×
Washington, District of Columbia1,2051.32×
New Mexico1,1730.77×
Nebraska1,0460.69×
Hawaii1,0110.78×
Maine1,0040.93×
West Virginia9800.7×
Idaho9670.64×
Delaware9111.09×
Rhode Island8990.93×
New Hampshire8760.73×
Vermont5070.95×
Montana4620.55×
Alaska3810.59×
North Dakota3610.58×
South Dakota3280.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Veet audience
BrandAffinityCategory
Online shopping rewards41.03×Shopping
The Art of Shaving144.08×Beauty & Wellness
Gmail3.86×Internet & Social Media
Reckitt Benckiser19.46×Home & Garden
Dollar General3.45×Shopping
Special Offers15.13×Shopping
Walgreens3.14×Shopping
Smart Shopper48.15×Shopping
Wholesale Supplies Plus51.77×Shopping
Food and drink1.7×Food & Beverages
HIGH Class177.78×Movies & TV
Laser diode16.67×Technology & Electronics
Little Caesars3.7×Food & Beverages
Downy26.09×Home & Garden
Laneige12.44×Beauty & Wellness
Electric razor15.27×Beauty & Wellness
Toronto-Dominion Bank4.7×Business & Career
LinkedIn2.13×Internet & Social Media
Takis10.45×Food & Beverages
Digital media player9.84×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Veet audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.84
Family OrientationCONSERVATISM1.46
Luxury OrientationPREMIUM1.3
IndulgenceJOY1.27
Pet OwnershipJOY1.18
Price SensitivityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Veet
CountryShare
United Kingdom14.1%
United States13.2%
India9.4%

See Veet audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Veet have in United States?

Veet has an estimated audience of 302,678 people in United States, concentrated in California and Texas.

What is the gender split and age of Veet fans?

85.7% of Veet fans are female, 14.3% are male, with an average age of 34.4 years.

Which brands do Veet fans like most?

Veet fans show strongest brand affinity for Online shopping rewards (41.03×), The Art of Shaving (144.08×), and Gmail (3.86×) over the country average.

Where do Veet fans live in United States?

Veet fans in United States are most concentrated in California (reach 34,040), Texas (reach 27,720), and New York (reach 21,846). These three regions account for the largest share of the active audience.

What other brands do Veet fans also like?

Beyond Veet itself, the audience over-indexes on The Art of Shaving (144.08×), Gmail (3.86×), Reckitt Benckiser (19.46×), and Dollar General (3.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Veet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.