Rascasse Audience Intelligence

Reckitt Benckiser Target Market in United States

A data profile of the people who buy, follow and care about Reckitt Benckiser in United States — modelled from more than twelve digital signal sources. Reckitt Benckiser has an estimated audience of 2,122,221 people in United States.

#1392among Brand in United States#769in Home & Garden

The average Reckitt Benckiser fan in United States is 43.5 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, Pennsylvania.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reckitt Benckiser profile in United States.

Audience size
2.1M
in United States
Gender
68.7%♀
31.3% male
Age
43.5
average years
Country rank
#13603
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Reckitt Benckiser

68.7% are female, 31.3% are male, average age 43.5.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Reckitt Benckiser audience in United States
MetricValue
Female68.7%
Male31.3%
Average age43.5
Estimated audience size2,122,221
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Reckitt Benckiser audience in United States
Age bracketShare%
16-198%
20-2917%
30-3922%
40-4927%
50+26%
Fig. 04

Worldwide distribution

35.1%

of the worldwide Reckitt Benckiser audience comes from United States.

Worldwide audience distribution share by country for Reckitt Benckiser
CountryShare
United States35.1%
United Kingdom7.3%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reckitt Benckiser audience in United States is strongest.

Fig. 05

Top regions by affinity

Reckitt Benckiser customers by region in United States
#RegionReachAffinity×
01New Jersey~400K7.48×
02Utah~100K6.73×
03Missouri~200K4.72×
04Pennsylvania~200K2.46×
05New York~200K1.80×
06Arkansas~30K1.69×
07Indiana~60K1.64×
08Washington, District of Columbia~10K1.59×
09Nevada~30K1.23×
10Illinois~80K1.11×
11Michigan~60K1.08×
12North Carolina~70K1.04×
13South Carolina~30K1.03×
14Georgia~70K1.00×
15Connecticut~20K0.99×
16Minnesota~30K0.97×
17Massachusetts~40K0.93×
18Alaska~4K0.86×
19North Dakota~4K0.85×
20South Dakota~4K0.84×
21Vermont~3K0.84×
22Montana~5K0.82×
23Delaware~5K0.81×
24Rhode Island~5K0.79×
25Virginia~40K0.78×
26New Hampshire~6K0.77×
27West Virginia~7K0.75×
28Hawaii~7K0.75×
29Ohio~50K0.74×
30Maine~6K0.74×
31New Mexico~8K0.73×
32Kentucky~20K0.72×
33Idaho~8K0.71×
34Nebraska~7K0.69×
35Wisconsin~20K0.68×
36Mississippi~10K0.67×
37Maryland~20K0.66×
38Kansas~10K0.65×
39Iowa~10K0.63×
40Tennessee~30K0.62×
41Colorado~20K0.62×
42Oklahoma~10K0.59×
43Louisiana~20K0.58×
44Oregon~10K0.58×
45Washington~20K0.57×
46California~100K0.56×
47Alabama~20K0.55×
48Florida~80K0.53×
49Texas~90K0.50×
50Arizona~20K0.49×
Fig. 06

Affinity by region

Affinity by region — Reckitt Benckiser, United States
0.49×1.00×7.48×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Reckitt Benckiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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