Reckitt Benckiser Audience in United States
Reckitt Benckiser has an estimated audience of 2,123,641 people in United States. 68.7% are female, 31.3% are male, average age 43.5. Top regions: New Jersey, New York, California.
The average Reckitt Benckiser fan in United States is 43.5 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, California.
Category: Home & Garden · Type: Brand
Demographics of Reckitt Benckiser fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 43.5 |
| Estimated audience size | 2,123,641 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New Jersey | 340,556 | 6.31× |
| New York | 247,109 | 2.08× |
| California | 152,434 | 0.65× |
| Missouri | 132,554 | 3.87× |
| Pennsylvania | 118,652 | 1.66× |
| Texas | 101,475 | 0.56× |
| Utah | 94,967 | 4.99× |
| Illinois | 92,556 | 1.31× |
| Florida | 81,335 | 0.57× |
| Indiana | 79,457 | 2.05× |
| Michigan | 72,898 | 1.31× |
| Georgia | 64,798 | 0.99× |
| North Carolina | 59,356 | 0.93× |
| Ohio | 55,565 | 0.85× |
| Virginia | 46,772 | 0.9× |
| Massachusetts | 44,068 | 1.05× |
| South Carolina | 40,923 | 1.28× |
| Minnesota | 35,808 | 1.18× |
| Arkansas | 35,389 | 2.02× |
| Tennessee | 26,256 | 0.62× |
| Washington | 25,264 | 0.59× |
| Maryland | 24,154 | 0.66× |
| Connecticut | 23,902 | 1.12× |
| Wisconsin | 22,500 | 0.7× |
| Colorado | 21,486 | 0.64× |
| Nevada | 20,168 | 0.98× |
| Kentucky | 19,125 | 0.72× |
| Arizona | 18,028 | 0.42× |
| Washington, District of Columbia | 12,168 | 1.91× |
| Oregon | 11,553 | 0.47× |
| Alabama | 9,984 | 0.34× |
| Louisiana | 8,268 | 0.3× |
| Kansas | 7,857 | 0.47× |
| Iowa | 7,277 | 0.42× |
| Oklahoma | 6,878 | 0.29× |
| New Hampshire | 5,299 | 0.63× |
| Mississippi | 5,277 | 0.3× |
| Idaho | 4,119 | 0.39× |
| Nebraska | 4,101 | 0.39× |
| Delaware | 3,843 | 0.66× |
| Rhode Island | 3,714 | 0.55× |
| Maine | 2,969 | 0.39× |
| West Virginia | 2,489 | 0.25× |
| Hawaii | 2,104 | 0.23× |
| New Mexico | 2,081 | 0.2× |
| Vermont | 1,623 | 0.44× |
| Alaska | 1,355 | 0.3× |
| Montana | 1,353 | 0.23× |
| South Dakota | 1,158 | 0.24× |
| North Dakota | 1,127 | 0.26× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| United Kingdom | 7.4% |
| India | 5.9% |
See Reckitt Benckiser audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Reckitt Benckiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.