Rascasse Audience Intelligence

Electric razor Audience in United States

A data profile of the people who buy, follow and care about Electric razor in United States — modelled from more than twelve digital signal sources. Electric razor has an estimated audience of 1,582,863 people in United States.

#8among Hair removal in United States#7107among Topic in United States#253in Beauty & Wellness

The average Electric razor fan in United States is 41.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sport Clips, Supercuts, Stephen Hawking, with strongest over-indexing on Sport Clips (15.13× the country average).

Demographically, the Electric razor audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electric razor fan in United States is more male, around 41.8 years old, with strong Mindfulness tendencies and a notable affinity for Sport Clips.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric razor profile in United States.

Audience size
1.6M
in United States
Gender
32.0%♀
68.0% male
Age
41.8
average years
Country rank
#17057
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric razor fans

32.0% are female, 68.0% are male, average age 41.8.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for Electric razor audience in United States
MetricValue
Female32.0%
Male68.0%
Average age41.8
Estimated audience size1,582,863
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Electric razor audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4921%
50+27%
Fig. 04

Worldwide distribution

45.9%

of the worldwide Electric razor audience comes from United States.

Worldwide audience distribution share by country for Electric razor
CountryShare
United States45.9%
United Kingdom6.9%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric razor audience in United States is strongest.

Fig. 05

Top regions by affinity

Electric razor fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~20K1.25×
02Louisiana~20K1.20×
03Mississippi~20K1.19×
04Iowa~20K1.19×
05West Virginia~9K1.17×
06Alabama~30K1.16×
07Kansas~10K1.15×
08Oklahoma~20K1.12×
09Arkansas~10K1.12×
10Tennessee~40K1.11×
11Missouri~30K1.11×
12Ohio~50K1.10×
13Indiana~30K1.10×
14Maine~6K1.10×
15Nebraska~9K1.09×
16Idaho~8K1.07×
17Pennsylvania~60K1.06×
18Michigan~40K1.06×
19North Carolina~50K1.05×
20South Carolina~20K1.04×
21New Hampshire~7K1.04×
22Connecticut~20K1.02×
23Georgia~50K1.01×
24Rhode Island~5K1.01×
25South Dakota~4K1.01×
26Oregon~20K0.99×
27Massachusetts~30K0.98×
28Utah~10K0.98×
29Vermont~3K0.98×
30Delaware~4K0.97×
31Illinois~50K0.96×
32Virginia~40K0.96×
33North Dakota~3K0.96×
34Minnesota~20K0.94×
35Wisconsin~20K0.93×
36Montana~4K0.93×
37Texas~100K0.92×
38New York~80K0.92×
39Florida~100K0.91×
40New Jersey~40K0.91×
41Washington~30K0.91×
42Maryland~20K0.90×
43Washington, District of Columbia~4K0.89×
44Arizona~30K0.87×
45Nevada~10K0.85×
46Alaska~3K0.85×
47California~100K0.84×
48Colorado~20K0.84×
49New Mexico~7K0.83×
50Hawaii~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Electric razor, United States
0.77×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric razor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric razor audience
#·InterestCategoryAffinity×
01A Close ShaveMovies & TV33.63×
02Braun (company)Home & Garden20.63×
03Sport ClipsBeauty & Wellness15.13×
04SupercutsBeauty & Wellness12.00×
05EpilatorBeauty & Wellness11.95×
06Gillette (brand)Beauty & Wellness11.30×
07Stephen HawkingBusiness & Career10.51×
08Jenny Rivera (musica.com)Music & Radio9.80×
09Dollar Shave ClubBeauty & Wellness9.59×
10Beard oilBeauty & Wellness9.51×
11RazorBeauty & Wellness4.76×
12Great ClipsBeauty & Wellness4.69×
13Vikings (TV series)Movies & TV3.92×
14Battery (electricity)Home & Garden3.86×
15BarberBeauty & Wellness3.57×
16Facial hairBeauty & Wellness3.27×
17BeardBeauty & Wellness3.21×
18WalgreensShopping3.01×
19Hair removalBeauty & Wellness2.62×
20A Knight of the Seven KingdomsMovies & TV2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric razor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric razor audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.24×
SpiritualityBALANCE1.18×
ExtroversionTHRILL1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric razor audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Design AffinityPREMIUM0.86×
IndulgenceJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric razor have in United States?

Electric razor has an estimated audience of 1,582,863 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electric razor fans?

32.0% of Electric razor fans are female, 68.0% are male, with an average age of 41.8 years.

03

Which brands do Electric razor fans like most?

Electric razor fans show strongest brand affinity for Sport Clips (15.13×), Supercuts (12×), and Stephen Hawking (10.51×) over the country average.

04

Where do Electric razor fans live in United States?

Electric razor fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Electric razor fans also like?

Beyond Electric razor itself, the audience over-indexes on Supercuts (12×), Stephen Hawking (10.51×), Great Clips (4.69×), and Walgreens (3.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair removal audiences in United States

See Electric razor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric razor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →