Electric razor Audience in United States

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Electric razor has an estimated audience of 1,582,863 people in United States. 32.0% are female, 68.0% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Sport Clips, Supercuts, Stephen Hawking, Great Clips, Walgreens.

The average Electric razor fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sport Clips, Supercuts, Stephen Hawking, with strongest over-indexing on Sport Clips (15.13× the country average). Demographically, the Electric razor audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

Demographics of Electric razor fans

Demographic split for Electric razor audience in United States
MetricValue
Female32.0%
Male68.0%
Average age41.8
Estimated audience size1,582,863

Audience persona

The typical Electric razor fan in United States is more male, around 41.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Sport Clips.

Top regions in United States

Top regions ranked by reach for Electric razor in United States
RegionReachAffinity
California149,7320.86×
Texas127,9340.94×
Florida100,7450.94×
New York86,8040.98×
Pennsylvania58,9781.11×
Ohio55,8341.15×
Illinois53,3021.01×
North Carolina52,7791.11×
Georgia50,8481.04×
Michigan45,8181.11×
Virginia39,2081.02×
New Jersey37,9610.94×
Tennessee35,7671.13×
Indiana31,7751.1×
Massachusetts31,4481.01×
Washington30,0530.95×
Missouri28,4591.12×
Arizona28,0600.87×
Alabama25,8741.17×
Kentucky25,0561.26×
South Carolina24,5851.03×
Louisiana24,3771.19×
Maryland24,0680.88×
Wisconsin22,4630.94×
Colorado21,4160.86×
Minnesota21,3380.94×
Oklahoma20,2621.15×
Oregon18,3641.01×
Connecticut16,4341.04×
Mississippi15,3821.18×
Iowa15,2851.17×
Kansas14,8791.19×
Arkansas14,3611.1×
Utah14,0310.99×
Nevada13,2630.87×
Idaho8,6051.08×
Nebraska8,4911.07×
West Virginia7,9661.08×
New Hampshire6,4181.03×
New Mexico6,2990.79×
Maine6,1241.08×
Rhode Island5,0981.01×
Hawaii4,7190.69×
Delaware4,1260.94×
Montana3,9380.9×
Washington, District of Columbia3,7350.79×
South Dakota3,3820.92×
North Dakota2,8750.88×
Vermont2,5300.91×
Alaska2,4640.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electric razor audience
BrandAffinityCategory
Sport Clips15.13×Beauty & Wellness
Supercuts12×Beauty & Wellness
Stephen Hawking10.51×Business & Career
Great Clips4.69×Beauty & Wellness
Walgreens3.01×Shopping
Braun (company)20.63×Home & Garden
Razor4.76×Beauty & Wellness
Battery (electricity)3.86×Home & Garden
Dollar Shave Club9.59×Beauty & Wellness
Gillette (brand)11.3×Beauty & Wellness
Epilator11.95×Beauty & Wellness
Vikings (TV series)3.92×Movies & TV
Beard oil9.51×Beauty & Wellness
A Close Shave33.63×Movies & TV
Beard3.21×Beauty & Wellness
Barber3.57×Beauty & Wellness
Facial hair3.27×Beauty & Wellness
Jenny Rivera (musica.com)9.8×Music & Radio
Hair removal2.62×Beauty & Wellness
A Knight of the Seven Kingdoms2.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electric razor audience
TraitClusterScore
Price SensitivityPREMIUM2.41
Need for SecurityCONSERVATISM1.37
Quality AwarenessPREMIUM1.37
ExtroversionTHRILL1.2
Career OrientationPOWER1.14
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Electric razor
CountryShare
United States45.9%
United Kingdom6.9%
Japan5.5%

See Electric razor audiences in other countries

More Hair removal audiences in United States

Frequently asked questions

How many fans does Electric razor have in United States?

Electric razor has an estimated audience of 1,582,863 people in United States, concentrated in California and Texas.

What is the gender split and age of Electric razor fans?

32.0% of Electric razor fans are female, 68.0% are male, with an average age of 41.8 years.

Which brands do Electric razor fans like most?

Electric razor fans show strongest brand affinity for Sport Clips (15.13×), Supercuts (12×), and Stephen Hawking (10.51×) over the country average.

Where do Electric razor fans live in United States?

Electric razor fans in United States are most concentrated in California (reach 149,732), Texas (reach 127,934), and Florida (reach 100,745). These three regions account for the largest share of the active audience.

What other brands do Electric razor fans also like?

Beyond Electric razor itself, the audience over-indexes on Supercuts (12×), Stephen Hawking (10.51×), Great Clips (4.69×), and Walgreens (3.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric razor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.