Rascasse Audience Intelligence

Dollar Shave Club Target Market in United States

A data profile of the people who buy, follow and care about Dollar Shave Club in United States — modelled from more than twelve digital signal sources. Dollar Shave Club has an estimated audience of 2,978,177 people in United States.

#1among Men care in United States#1061among Brand in United States#174in Beauty & Wellness

The average Dollar Shave Club fan in United States is 35.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include O'Reilly Auto Parts, AutoZone, Razor, with strongest over-indexing on O'Reilly Auto Parts (7× the country average).

Demographically, the Dollar Shave Club audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dollar Shave Club fan in United States is balanced, around 35.5 years old, with strong Quality Awareness tendencies and a notable affinity for O'Reilly Auto Parts.

Category: Beauty & Wellness · Type: Brand · Subtype: Men care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dollar Shave Club profile in United States.

Audience size
3M
in United States
Gender
45.4%♀
54.6% male
Age
35.5
average years
Country rank
#10380
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dollar Shave Club

45.4% are female, 54.6% are male, average age 35.5.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Dollar Shave Club audience in United States
MetricValue
Female45.4%
Male54.6%
Average age35.5
Estimated audience size2,978,177
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Dollar Shave Club audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4917%
50+13%
Fig. 04

Worldwide distribution

82.0%

of the worldwide Dollar Shave Club audience comes from United States.

Worldwide audience distribution share by country for Dollar Shave Club
CountryShare
United States82.0%
Canada7.3%
Australia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dollar Shave Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Dollar Shave Club customers by region in United States
#RegionReachAffinity×
01Idaho~20K1.51×
02Kansas~30K1.28×
03Oregon~40K1.24×
04Utah~30K1.21×
05Colorado~50K1.16×
06Montana~10K1.16×
07Oklahoma~40K1.15×
08Missouri~50K1.14×
09Ohio~100K1.13×
10West Virginia~20K1.13×
11Indiana~60K1.10×
12Nebraska~20K1.10×
13Washington~60K1.08×
14Tennessee~60K1.08×
15Iowa~30K1.07×
16Arizona~60K1.06×
17Maine~10K1.06×
18North Carolina~90K1.04×
19New Mexico~20K1.04×
20New Hampshire~10K1.04×
21Kentucky~40K1.03×
22Michigan~80K1.02×
23Louisiana~40K1.02×
24Alabama~40K1.01×
25South Dakota~7K1.01×
26Vermont~5K1.01×
27Wisconsin~40K1.00×
28North Dakota~6K1.00×
29Pennsylvania~100K0.98×
30South Carolina~40K0.98×
31Arkansas~20K0.98×
32Nevada~30K0.97×
33Alaska~6K0.97×
34Mississippi~20K0.93×
35Rhode Island~9K0.92×
36California~300K0.90×
37Florida~200K0.89×
38Illinois~90K0.87×
39Virginia~60K0.85×
40Texas~200K0.84×
41Georgia~80K0.84×
42Minnesota~40K0.84×
43Connecticut~20K0.84×
44Delaware~7K0.83×
45Massachusetts~50K0.82×
46New York~100K0.80×
47New Jersey~60K0.78×
48Hawaii~10K0.75×
49Washington, District of Columbia~6K0.71×
50Maryland~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Dollar Shave Club, United States
0.67×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dollar Shave Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dollar Shave Club audience
#·InterestCategoryAffinity×
01KT TAPEHealth14.48×
02Kurt GeigerFashion & Accessoires10.27×
03Brooklyn BreweryFood & Beverages9.79×
04Qatar AirwaysTravel & Leisure7.20×
05O'Reilly Auto PartsCars & Mobility7.00×
06CanvaTechnology & Electronics6.78×
07RazorBeauty & Wellness6.76×
08Twin Peaks (restaurant chain)Food & Beverages5.46×
09Extra Space StorageHome & Garden5.11×
10Pilot Flying JCars & Mobility5.04×
11Advance Auto PartsCars & Mobility4.37×
12Papa John's PizzaFood & Beverages3.54×
13AutoZoneCars & Mobility3.36×
14Arby'sFood & Beverages3.11×
15Raising Cane's Chicken FingersFood & Beverages3.04×
16BurlingtonFashion & Accessoires2.96×
17NASDAQBusiness & Career2.79×
18CarMaxCars & Mobility2.69×
19AldiShopping2.03×
20Wendy'sFood & Beverages1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dollar Shave Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dollar Shave Club audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.49×
Convenience OrientationPREMIUM1.12×
ExtroversionTHRILL1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dollar Shave Club audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.71×
MindfulnessBALANCE0.77×
Community OrientationOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dollar Shave Club's target market in United States?

Dollar Shave Club's target market in United States covers an estimated 2,978,177 people, concentrated in California and Texas.

02

What is the gender split and age of Dollar Shave Club customers?

45.4% of the Dollar Shave Club audience are female, 54.6% are male, with an average age of 35.5 years.

03

Which brands do Dollar Shave Club fans like most?

Dollar Shave Club fans show strongest brand affinity for O'Reilly Auto Parts (7×), AutoZone (3.36×), and Razor (6.76×) over the country average.

04

Where do Dollar Shave Club fans live in United States?

Dollar Shave Club fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dollar Shave Club fans also like?

Beyond Dollar Shave Club itself, the audience over-indexes on AutoZone (3.36×), Razor (6.76×), Canva (6.78×), and Advance Auto Parts (4.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Men care audiences in United States

See Dollar Shave Club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dollar Shave Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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