Dollar Shave Club Audience in United States

Dollar Shave Club logo

Dollar Shave Club has an estimated audience of 2,967,985 people in United States. 45.4% are female, 54.6% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: O'Reilly Auto Parts, AutoZone, Razor, Canva, Advance Auto Parts.

The average Dollar Shave Club fan in United States is 35.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include O'Reilly Auto Parts, AutoZone, Razor, with strongest over-indexing on O'Reilly Auto Parts (7× the country average). Demographically, the Dollar Shave Club audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Men care

Demographics of Dollar Shave Club fans

Demographic split for Dollar Shave Club audience in United States
MetricValue
Female45.4%
Male54.6%
Average age35.5
Estimated audience size2,967,985

Audience persona

The typical Dollar Shave Club fan in United States is balanced, around 35.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for O'Reilly Auto Parts.

Top regions in United States

Top regions ranked by reach for Dollar Shave Club in United States
RegionReachAffinity
California318,2970.98×
Texas226,2330.89×
Florida185,7460.92×
New York139,2890.84×
Ohio105,6541.16×
Pennsylvania100,3071×
Illinois92,5330.94×
North Carolina87,3630.98×
Michigan82,4091.06×
Georgia78,7320.86×
Washington68,6341.15×
Arizona67,0871.11×
Virginia61,8720.86×
New Jersey61,4120.81×
Tennessee60,7731.02×
Indiana60,3991.11×
Colorado56,7881.21×
Missouri56,1551.17×
Massachusetts48,3240.83×
Wisconsin45,7851.03×
Oregon44,0601.3×
South Carolina43,8070.98×
Alabama41,0710.99×
Minnesota37,6080.88×
Oklahoma37,4271.14×
Louisiana36,9880.97×
Kentucky36,6530.99×
Maryland34,5010.68×
Utah33,5321.26×
Kansas32,2581.38×
Nevada28,3120.99×
Iowa26,0891.07×
Connecticut24,7180.83×
Arkansas23,3560.96×
Idaho22,9941.54×
Mississippi20,8000.85×
Nebraska16,3861.1×
New Mexico15,2281.02×
West Virginia14,6441.06×
New Hampshire12,0661.03×
Maine10,9051.03×
Montana9,4531.15×
Hawaii9,3810.74×
Rhode Island8,4840.9×
South Dakota6,3370.92×
Delaware6,1490.75×
Alaska6,0310.95×
Washington, District of Columbia5,8590.66×
North Dakota5,6600.93×
Vermont5,0480.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dollar Shave Club audience
BrandAffinityCategory
O'Reilly Auto Parts7×Cars & Mobility
AutoZone3.36×Cars & Mobility
Razor6.76×Beauty & Wellness
Canva6.78×Technology & Electronics
Advance Auto Parts4.37×Cars & Mobility
Kurt Geiger10.27×Fashion & Accessoires
Extra Space Storage5.11×Home & Garden
Pilot Flying J5.04×Cars & Mobility
Burlington2.96×Fashion & Accessoires
Twin Peaks (restaurant chain)5.46×Food & Beverages
Aldi2.03×Shopping
KT TAPE14.48×Health
Arby's3.11×Food & Beverages
NASDAQ2.79×Business & Career
Brooklyn Brewery9.79×Food & Beverages
CarMax2.69×Cars & Mobility
Qatar Airways7.2×Travel & Leisure
Discount Tire2.63×Shopping
Zoolander8.89×Movies & TV
Rent-A-Center4.45×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dollar Shave Club audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.6
Family OrientationCONSERVATISM1.43
ExtroversionTHRILL1.42
Quality AwarenessPREMIUM1.31
Price SensitivityPREMIUM1.13
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Dollar Shave Club
CountryShare
United States81.2%
Canada7.3%
Australia5.0%

See Dollar Shave Club audiences in other countries

More Men care audiences in United States

Frequently asked questions

How many fans does Dollar Shave Club have in United States?

Dollar Shave Club has an estimated audience of 2,967,985 people in United States, concentrated in California and Texas.

What is the gender split and age of Dollar Shave Club fans?

45.4% of Dollar Shave Club fans are female, 54.6% are male, with an average age of 35.5 years.

Which brands do Dollar Shave Club fans like most?

Dollar Shave Club fans show strongest brand affinity for O'Reilly Auto Parts (7×), AutoZone (3.36×), and Razor (6.76×) over the country average.

Where do Dollar Shave Club fans live in United States?

Dollar Shave Club fans in United States are most concentrated in California (reach 318,297), Texas (reach 226,233), and Florida (reach 185,746). These three regions account for the largest share of the active audience.

What other brands do Dollar Shave Club fans also like?

Beyond Dollar Shave Club itself, the audience over-indexes on AutoZone (3.36×), Razor (6.76×), Canva (6.78×), and Advance Auto Parts (4.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dollar Shave Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.