Just for Men Audience in United States

Just for Men has an estimated audience of 497,482 people in United States. 11.1% are female, 88.9% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Hair Cuttery, Supercuts, Alexandra Daddario, Margot Robbie, Kaley Cuoco.

The average Just for Men fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair Cuttery, Supercuts, Alexandra Daddario, with strongest over-indexing on Hair Cuttery (71.05× the country average). Demographically, the Just for Men audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Men care

Demographics of Just for Men fans

Demographic split for Just for Men audience in United States
MetricValue
Female11.1%
Male88.9%
Average age42.8
Estimated audience size497,482

Audience persona

The typical Just for Men fan in United States is more male, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Hair Cuttery.

Top regions in United States

Top regions ranked by reach for Just for Men in United States
RegionReachAffinity
California70,7661.29×
Texas52,8671.24×
Florida44,3821.32×
New York41,3701.49×
Pennsylvania20,5571.23×
New Jersey19,2191.52×
Georgia18,8281.23×
Illinois18,5451.12×
Ohio15,9711.04×
Michigan15,0971.16×
North Carolina14,9991×
Louisiana14,3302.23×
Virginia12,7521.05×
Massachusetts11,2531.15×
Arizona11,2501.11×
Tennessee10,3551.04×
Maryland9,0521.06×
Washington8,2120.82×
Indiana8,1650.9×
Missouri8,0591.01×
Alabama8,0131.15×
South Carolina7,7391.03×
Colorado7,2560.93×
Kentucky6,7531.08×
Connecticut6,6921.34×
Minnesota6,4890.91×
Wisconsin6,0150.8×
Oklahoma5,2350.95×
Mississippi5,1771.26×
Nevada4,9071.02×
Oregon4,5200.79×
Arkansas3,6900.9×
Utah3,6590.82×
Kansas3,3680.86×
Iowa3,3030.81×
New Mexico2,1320.85×
Nebraska2,0650.83×
West Virginia1,9080.82×
Idaho1,7620.71×
Rhode Island1,6141.02×
New Hampshire1,5320.78×
Delaware1,5141.1×
Hawaii1,4910.7×
Washington, District of Columbia1,4290.96×
Maine1,2290.69×
Montana8820.64×
Alaska8190.77×
South Dakota8090.7×
North Dakota7270.71×
Vermont5100.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Just for Men audience
BrandAffinityCategory
Hair Cuttery71.05×Beauty & Wellness
Supercuts43.66×Beauty & Wellness
Alexandra Daddario32.74×Movies & TV
Margot Robbie26.08×Movies & TV
Kaley Cuoco29.17×Movies & TV
CarGurus13.61×Cars & Mobility
Capital One8.43×Business & Career
Aaron Rodgers13.29×Sports
Google Maps7.91×Internet & Social Media
Indeed.com7.53×Business & Career
Kate Beckinsale21.16×Movies & TV
Kate Upton26.27×Fashion & Accessoires
Enterprise Rent-A-Car8.28×Cars & Mobility
GameStop7.33×Games
Circle K8.74×Shopping
Beetlejuice5.97×Movies & TV
Bruce Willis8.63×Movies & TV
Staples (Canada)6.23×Business & Career
Ozzy Osbourne10.87×Music & Radio
Calzedonia45.88×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Just for Men audience
TraitClusterScore
Quality AwarenessPREMIUM2.08
Need for SecurityCONSERVATISM1.45
Career OrientationPOWER1.22
Early Adopter MentalityPOWER1.17
IndividualismJOY1.13
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Just for Men
CountryShare
United States48.0%
United Kingdom9.0%
Canada7.9%

See Just for Men audiences in other countries

More Men care audiences in United States

Frequently asked questions

How many fans does Just for Men have in United States?

Just for Men has an estimated audience of 497,482 people in United States, concentrated in California and Texas.

What is the gender split and age of Just for Men fans?

11.1% of Just for Men fans are female, 88.9% are male, with an average age of 42.8 years.

Which brands do Just for Men fans like most?

Just for Men fans show strongest brand affinity for Hair Cuttery (71.05×), Supercuts (43.66×), and Alexandra Daddario (32.74×) over the country average.

Where do Just for Men fans live in United States?

Just for Men fans in United States are most concentrated in California (reach 70,766), Texas (reach 52,867), and Florida (reach 44,382). These three regions account for the largest share of the active audience.

What other brands do Just for Men fans also like?

Beyond Just for Men itself, the audience over-indexes on Supercuts (43.66×), Alexandra Daddario (32.74×), Margot Robbie (26.08×), and Kaley Cuoco (29.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Just for Men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.