Top 22 Men cares in United States
This curated ranking covers the 22 largest men cares in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Dollar Shave Club, Gillette (brand) and Harry's lead the list with a combined estimated audience of 6,190,960 people. Across all 22 entries the average audience size is 432,281, and the largest, Dollar Shave Club, reaches around 2,990,177 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each men care, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Dollar Shave Club |
2,990,177 | 79.8% | Men care | Beauty & Wellness |
| 2 |  Gillette (brand) |
1,859,605 | 18.2% | Men care | Beauty & Wellness |
| 3 |  Harry's |
1,341,178 | 30.2% | Men care | Beauty & Wellness |
| 4 |  Old Spice |
1,090,356 | 33.6% | Men care | Beauty & Wellness |
| 5 |  Brickell |
823,166 | 71.1% | Men care | Beauty & Wellness |
| 6 |  Just for Men |
499,886 | 47.5% | Men care | Beauty & Wellness |
| 7 |  Norelco |
299,254 | 99.1% | Men care | Beauty & Wellness |
| 8 |  Badass Beard Care |
207,686 | 99.7% | Men care | Beauty & Wellness |
| 9 |  Dove Men+Care |
149,137 | 25.9% | Men care | Beauty & Wellness |
| 10 |  Right Guard |
89,953 | 67.9% | Men care | Beauty & Wellness |
| 11 |  Barbasol |
71,474 | 83.7% | Men care | Beauty & Wellness |
| 12 |  Biotherm Homme |
33,278 | 12.3% | Men care | Beauty & Wellness |
| 13 |  Headblade |
29,970 | 89.0% | Men care | Beauty & Wellness |
| 14 |  Wilkinson Sword |
10,913 | 9.3% | Men care | Beauty & Wellness |
| 15 |  Just Men! |
7,252 | 50.0% | Men care | Beauty & Wellness |
| 16 |  King of Shaves |
2,538 | 17.8% | Men care | Beauty & Wellness |
| 17 |  Schick (razors) |
1,900 | 0.1% | Men care | Beauty & Wellness |
| 18 |  Barbearia Clube |
978 | 17.8% | Men care | Beauty & Wellness |
| 19 |  Trunk Club |
955 | 64.4% | Men care | Beauty & Wellness |
| 20 |  Razeco |
264 | 4.4% | Men care | Beauty & Wellness |
| 21 |  Arko Men |
171 | 1.9% | Men care | Beauty & Wellness |
| 22 |  BIC Soleil |
91 | 0.4% | Men care | Beauty & Wellness |
Frequently asked questions
How is this Top 22 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each men care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest men care in United States?
Dollar Shave Club currently leads with an estimated audience of 2,990,177 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.