Rascasse Audience Intelligence

Norelco Target Market in United States

A data profile of the people who buy, follow and care about Norelco in United States — modelled from more than twelve digital signal sources. Norelco has an estimated audience of 298,453 people in United States.

#7among Men care in United States#5020among Brand in United States#485in Beauty & Wellness

The average Norelco fan in United States is 31.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount Tire, GameStop, T-Mobile, with strongest over-indexing on Discount Tire (3.66× the country average).

Demographically, the Norelco audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Norelco fan in United States is more male, around 31.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Discount Tire.

Category: Beauty & Wellness · Type: Brand · Subtype: Men care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Norelco profile in United States.

Audience size
298K
in United States
Gender
0.2%♀
99.8% male
Age
31.3
average years
Country rank
#48517
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Norelco

0.2% are female, 99.8% are male, average age 31.3.

Fig. 02

Gender split

0.2%
Female
99.8%
Male
Demographic split for Norelco audience in United States
MetricValue
Female0.2%
Male99.8%
Average age31.3
Estimated audience size298,453
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Norelco audience in United States
Age bracketShare%
16-1942%
20-2923%
30-3913%
40-4912%
50+9%
Fig. 04

Worldwide distribution

99.1%

of the worldwide Norelco audience comes from United States.

Worldwide audience distribution share by country for Norelco
CountryShare
United States99.1%
Germany0.6%
Italy0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Norelco audience in United States is strongest.

Fig. 05

Top regions by affinity

Norelco customers by region in United States
#RegionReachAffinity×
01Pennsylvania~10K1.42×
02New York~20K1.27×
03Washington, District of Columbia~1K1.24×
04New Jersey~9K1.21×
05Washington~7K1.15×
06Oregon~4K1.15×
07Connecticut~3K1.12×
08Florida~20K1.11×
09Michigan~9K1.11×
10Massachusetts~7K1.11×
11Wisconsin~5K1.09×
12California~40K1.08×
13Minnesota~5K1.06×
14Illinois~10K1.05×
15North Dakota<1K1.04×
16Idaho~2K1.02×
17Hawaii~1K1.02×
18New Hampshire~1K1.02×
19Vermont<1K1.02×
20Ohio~9K1.01×
21Virginia~7K1.01×
22Arizona~6K1.01×
23Indiana~5K1.00×
24Kansas~2K1.00×
25Maine~1K1.00×
26Colorado~5K0.99×
27Utah~3K0.99×
28Iowa~2K0.99×
29Montana<1K0.99×
30Alaska<1K0.99×
31South Dakota<1K0.98×
32Nebraska~1K0.97×
33Delaware<1K0.97×
34West Virginia~1K0.96×
35Missouri~5K0.95×
36Nevada~3K0.95×
37Rhode Island<1K0.95×
38Kentucky~4K0.94×
39New Mexico~1K0.94×
40Oklahoma~3K0.93×
41Maryland~5K0.92×
42Arkansas~2K0.92×
43Texas~20K0.91×
44North Carolina~8K0.90×
45Tennessee~5K0.90×
46South Carolina~4K0.89×
47Louisiana~3K0.88×
48Alabama~4K0.86×
49Mississippi~2K0.86×
50Georgia~8K0.84×
Fig. 06

Affinity by region

Affinity by region — Norelco, United States
0.84×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Norelco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Norelco audience
#·InterestCategoryAffinity×
01Chrono24Shopping7.94×
02MakitaHome & Garden4.42×
03Discount TireShopping3.66×
04Privacy policyTechnology & Electronics3.22×
05GameStopGames3.07×
06Ryder CupSports2.96×
07Lawn mowerHome & Garden2.63×
08Automobile repair shopCars & Mobility2.61×
09Used carCars & Mobility2.25×
10Air pollutionHealth2.25×
11Career developmentBusiness & Career2.16×
12T-MobileTechnology & Electronics1.99×
13Credit (finance)Business & Career1.91×
14Public transportCars & Mobility1.91×
15Masters TournamentSports1.89×
16InnovationBusiness & Career1.75×
17American ExpressBusiness & Career1.75×
18Hardware storeHome & Garden1.61×
19United Parcel ServiceBusiness & Career1.60×
20BankingBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Norelco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Norelco audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.23×
Career OrientationPOWER1.88×
Need for SecurityCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Norelco audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.31×
Family OrientationCONSERVATISM0.41×
Design AffinityPREMIUM0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Norelco's target market in United States?

Norelco's target market in United States covers an estimated 298,453 people, concentrated in California and Texas.

02

What is the gender split and age of Norelco customers?

0.2% of the Norelco audience are female, 99.8% are male, with an average age of 31.3 years.

03

Which brands do Norelco fans like most?

Norelco fans show strongest brand affinity for Discount Tire (3.66×), GameStop (3.07×), and T-Mobile (1.99×) over the country average.

04

Where do Norelco fans live in United States?

Norelco fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Norelco fans also like?

Beyond Norelco itself, the audience over-indexes on GameStop (3.07×), T-Mobile (1.99×), Used car (2.25×), and Banking (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Men care audiences in United States

See Norelco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Norelco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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