Norelco Audience in United States
Norelco has an estimated audience of 298,754 people in United States. 0.2% are female, 99.8% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: GameStop, Used car, T-Mobile, Discount Tire, Lowe's.
The average Norelco fan in United States is 31.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include GameStop, Used car, T-Mobile, with strongest over-indexing on GameStop (3.21× the country average). Demographically, the Norelco audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Men care
Demographics of Norelco fans
| Metric | Value |
|---|---|
| Female | 0.2% |
| Male | 99.8% |
| Average age | 31.3 |
| Estimated audience size | 298,754 |
Audience persona
The typical Norelco fan in United States is more male, around 31.3 years old, with strong Luxury Orientation tendencies and a notable affinity for GameStop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 36,357 | 1.11× |
| Texas | 25,179 | 0.98× |
| Florida | 23,319 | 1.15× |
| New York | 22,705 | 1.36× |
| Pennsylvania | 17,893 | 1.78× |
| Illinois | 11,311 | 1.14× |
| New Jersey | 10,089 | 1.33× |
| Michigan | 9,415 | 1.21× |
| Ohio | 9,285 | 1.01× |
| North Carolina | 8,006 | 0.89× |
| Virginia | 7,678 | 1.06× |
| Washington | 7,523 | 1.26× |
| Georgia | 7,460 | 0.81× |
| Massachusetts | 6,800 | 1.16× |
| Arizona | 6,188 | 1.01× |
| Indiana | 5,516 | 1.01× |
| Tennessee | 5,163 | 0.86× |
| Wisconsin | 5,024 | 1.12× |
| Colorado | 4,796 | 1.02× |
| Missouri | 4,657 | 0.97× |
| Maryland | 4,634 | 0.9× |
| Minnesota | 4,458 | 1.04× |
| Oregon | 4,238 | 1.24× |
| South Carolina | 3,711 | 0.83× |
| Connecticut | 3,607 | 1.2× |
| Alabama | 3,236 | 0.78× |
| Kentucky | 3,217 | 0.86× |
| Louisiana | 3,041 | 0.79× |
| Utah | 2,787 | 1.04× |
| Oklahoma | 2,760 | 0.83× |
| Nevada | 2,614 | 0.9× |
| Iowa | 2,441 | 0.99× |
| Kansas | 2,385 | 1.01× |
| Arkansas | 2,127 | 0.86× |
| Idaho | 1,639 | 1.09× |
| Mississippi | 1,466 | 0.6× |
| Nebraska | 1,465 | 0.98× |
| New Mexico | 1,295 | 0.86× |
| Hawaii | 1,246 | 0.97× |
| New Hampshire | 1,130 | 0.96× |
| West Virginia | 1,130 | 0.81× |
| Maine | 962 | 0.9× |
| Washington, District of Columbia | 872 | 0.97× |
| North Dakota | 742 | 1.21× |
| Rhode Island | 738 | 0.78× |
| Montana | 737 | 0.89× |
| Delaware | 690 | 0.84× |
| South Dakota | 589 | 0.85× |
| Vermont | 568 | 1.08× |
| Alaska | 483 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GameStop | 3.21× | Games |
| Used car | 2.49× | Cars & Mobility |
| T-Mobile | 1.87× | Technology & Electronics |
| Discount Tire | 2.85× | Shopping |
| Lowe's | 1.52× | Shopping |
| Ryder Cup | 3.9× | Sports |
| Banking | 1.54× | Business & Career |
| SUVs | 1.59× | Cars & Mobility |
| Lawn mower | 2.63× | Home & Garden |
| Credit (finance) | 1.86× | Business & Career |
| Toyota | 1.75× | Cars & Mobility |
| Real Madrid C.F. | 1.59× | Sports |
| Premier League | 2.33× | Sports |
| PGA Tour | 1.56× | Sports |
| Tesla Motors | 1.88× | Cars & Mobility |
| Xbox | 2.16× | Games |
| Solar energy | 1.62× | Home & Garden |
| Air pollution | 2.27× | Health |
| Computer hardware | 1.72× | Technology & Electronics |
| Call of Duty | 2.16× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.31 |
| Need for Security | CONSERVATISM | 1.47 |
| Early Adopter Mentality | POWER | 1.41 |
| Career Orientation | POWER | 1.33 |
| Convenience Orientation | PREMIUM | 1.17 |
| Urban Lifestyle | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.1% |
| Germany | 0.6% |
| Italy | 0.3% |
See Norelco audiences in other countries
More Men care audiences in United States
- Dollar Shave Club (2,967,986)
- Gillette (brand) (1,859,605)
- Old Spice (1,098,363)
- Brickell (894,484)
- Just for Men (497,482)
Frequently asked questions
How many fans does Norelco have in United States?
Norelco has an estimated audience of 298,754 people in United States, concentrated in California and Texas.
What is the gender split and age of Norelco fans?
0.2% of Norelco fans are female, 99.8% are male, with an average age of 31.3 years.
Which brands do Norelco fans like most?
Norelco fans show strongest brand affinity for GameStop (3.21×), Used car (2.49×), and T-Mobile (1.87×) over the country average.
Where do Norelco fans live in United States?
Norelco fans in United States are most concentrated in California (reach 36,357), Texas (reach 25,179), and Florida (reach 23,319). These three regions account for the largest share of the active audience.
What other brands do Norelco fans also like?
Beyond Norelco itself, the audience over-indexes on Used car (2.49×), T-Mobile (1.87×), Discount Tire (2.85×), and Lowe's (1.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Norelco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.