Norelco Audience in United States

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Norelco has an estimated audience of 298,754 people in United States. 0.2% are female, 99.8% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Minnesota, MK, N1 road (South Africa), Northrop Grumman.

The average Norelco fan in United States is 31.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Minnesota, MK, with strongest over-indexing on Combat sport (1.72× the country average). Demographically, the Norelco audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Men care

Demographics of Norelco fans

Demographic split for Norelco audience in United States
MetricValue
Female0.2%
Male99.8%
Average age31.3
Estimated audience size298,754

Audience persona

The typical Norelco fan in United States is more male, around 31.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Norelco in United States
RegionReachAffinity
California36,3571.11×
Texas25,1790.98×
Florida23,3191.15×
New York22,7051.36×
Pennsylvania17,8931.78×
Illinois11,3111.14×
New Jersey10,0891.33×
Michigan9,4151.21×
Ohio9,2851.01×
North Carolina8,0060.89×
Virginia7,6781.06×
Washington7,5231.26×
Georgia7,4600.81×
Massachusetts6,8001.16×
Arizona6,1881.01×
Indiana5,5161.01×
Tennessee5,1630.86×
Wisconsin5,0241.12×
Colorado4,7961.02×
Missouri4,6570.97×
Maryland4,6340.9×
Minnesota4,4581.04×
Oregon4,2381.24×
South Carolina3,7110.83×
Connecticut3,6071.2×
Alabama3,2360.78×
Kentucky3,2170.86×
Louisiana3,0410.79×
Utah2,7871.04×
Oklahoma2,7600.83×
Nevada2,6140.9×
Iowa2,4410.99×
Kansas2,3851.01×
Arkansas2,1270.86×
Idaho1,6391.09×
Mississippi1,4660.6×
Nebraska1,4650.98×
New Mexico1,2950.86×
Hawaii1,2460.97×
New Hampshire1,1300.96×
West Virginia1,1300.81×
Maine9620.9×
Washington, District of Columbia8720.97×
North Dakota7421.21×
Rhode Island7380.78×
Montana7370.89×
Delaware6900.84×
South Dakota5890.85×
Vermont5681.08×
Alaska4830.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Norelco audience
BrandAffinityCategory
Combat sport1.72×Sports
Minnesota1.67×Travel & Leisure
MK2.77×Music & Radio
N1 road (South Africa)2.02×Travel & Leisure
Northrop Grumman2.95×Business & Career
Atkins diet2.36×Health
Oliver Platt3.68×Movies & TV
Cultural studies5.13×Business & Career
Chili con carne3.16×Food & Beverages
Leverage (TV series)2.27×Movies & TV
Jonah4.77×
Fast Five2.49×Movies & TV
Box lacrosse2.6×Sports
Graham Greene1.83×Literature
Cadillac Ranch3.53×Cars & Mobility
Israeli cuisine2.63×Food & Beverages
Naomi Scott1.7×Movies & TV
County council1.57×Politics & Society
Irrigation sprinkler2.77×Home & Garden
Asajj Ventress3.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Norelco audience
TraitClusterScore
Luxury OrientationPREMIUM2.31
Need for SecurityCONSERVATISM1.47
Early Adopter MentalityPOWER1.41
Career OrientationPOWER1.33
Convenience OrientationPREMIUM1.17
Urban LifestyleOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Norelco
CountryShare
United States99.1%
Germany0.6%
Italy0.3%

See Norelco audiences in other countries

More Men care audiences in United States

Frequently asked questions

How many fans does Norelco have in United States?

Norelco has an estimated audience of 298,754 people in United States, concentrated in California and Texas.

What is the gender split and age of Norelco fans?

0.2% of Norelco fans are female, 99.8% are male, with an average age of 31.3 years.

Which brands do Norelco fans like most?

Norelco fans show strongest brand affinity for Combat sport (1.72×), Minnesota (1.67×), and MK (2.77×) over the country average.

Where do Norelco fans live in United States?

Norelco fans in United States are most concentrated in California (reach 36,357), Texas (reach 25,179), and Florida (reach 23,319). These three regions account for the largest share of the active audience.

What other brands do Norelco fans also like?

Beyond Norelco itself, the audience over-indexes on Minnesota (1.67×), MK (2.77×), N1 road (South Africa) (2.02×), and Northrop Grumman (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Norelco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.