Brickell Audience in United States

Brickell logo

Brickell has an estimated audience of 894,483 people in United States. 49.0% are female, 51.0% are male, average age 36.5. Top regions: Florida, California, New York. Top brand affinities: Keene, New Hampshire, Natural rubber, Bank account, Governor of Michigan, Home equity.

The average Brickell fan in United States is 36.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Keene, New Hampshire, Natural rubber, Bank account, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Brickell audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Men care

Demographics of Brickell fans

Demographic split for Brickell audience in United States
MetricValue
Female49.0%
Male51.0%
Average age36.5
Estimated audience size894,483

Audience persona

The typical Brickell fan in United States is balanced, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Brickell in United States
RegionReachAffinity
Florida670,86316.26×
California93,5930.95×
New York91,8451.84×
Texas67,4770.88×
New Jersey32,1401.41×
Illinois29,4190.99×
Georgia28,8601.05×
North Carolina27,6251.03×
Massachusetts23,6711.34×
Pennsylvania23,4440.78×
Virginia22,8461.05×
Ohio15,8990.58×
Maryland14,7030.96×
Michigan14,6200.63×
Washington12,0470.67×
Tennessee11,4220.64×
Arizona11,3440.62×
Colorado11,3170.8×
Connecticut10,1651.13×
South Carolina9,4970.71×
Indiana9,3140.57×
Missouri7,2220.5×
Minnesota7,1570.56×
Nevada6,6950.77×
Wisconsin6,5590.49×
Louisiana6,4220.56×
Alabama5,8790.47×
Kentucky5,8010.52×
Oklahoma5,3400.54×
Utah5,2510.66×
Oregon5,1000.5×
Washington, District of Columbia5,0341.87×
Kansas3,2560.46×
Arkansas2,9070.39×
Iowa2,8890.39×
Rhode Island2,5950.91×
Mississippi2,2750.31×
Maine2,2010.69×
New Mexico2,1150.47×
New Hampshire1,9550.55×
Nebraska1,8870.42×
Hawaii1,7440.45×
Idaho1,6120.36×
Delaware1,5960.65×
West Virginia1,5160.36×
Montana1,0320.42×
Vermont8770.56×
Alaska6900.36×
South Dakota6220.3×
North Dakota5510.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brickell audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Natural rubber3.38×Cars & Mobility
Bank account3.68×Business & Career
Governor of Michigan10.84×Politics & Society
Home equity2.88×Home & Garden
Fairy godmother10.62×Literature
Home construction1.88×Home & Garden
Hipster10.65×Politics & Society
Hammock camping7.77×Travel & Leisure
Nationality2.2×Politics & Society
Halsey, Oregon7.51×Travel & Leisure
Gilt.com7.31×Shopping
Goop4.56×Internet & Social Media
Wok5.52×Food & Beverages
Voltron: Legendary Defender12.73×Movies & TV
Preta Gil15.9×Music & Radio
JDSU2.1×Business & Career
Harlow7.8×Travel & Leisure
Cam Ward2.49×Sports
Mothercare2.09×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brickell audience
TraitClusterScore
Luxury OrientationPREMIUM2.37
Design AffinityPREMIUM2.25
IndulgenceJOY1.83
LGBTQ+ IdentityOPEN1.77
TravellingTHRILL1.75
Risk AppetiteTHRILL1.63

Worldwide distribution

Worldwide audience distribution share by country for Brickell
CountryShare
United States72.1%
Colombia4.9%
Brazil3.6%

See Brickell audiences in other countries

More Men care audiences in United States

Frequently asked questions

How many fans does Brickell have in United States?

Brickell has an estimated audience of 894,483 people in United States, concentrated in Florida and California.

What is the gender split and age of Brickell fans?

49.0% of Brickell fans are female, 51.0% are male, with an average age of 36.5 years.

Which brands do Brickell fans like most?

Brickell fans show strongest brand affinity for Keene, New Hampshire (675×), Natural rubber (3.38×), and Bank account (3.68×) over the country average.

Where do Brickell fans live in United States?

Brickell fans in United States are most concentrated in Florida (reach 670,863), California (reach 93,593), and New York (reach 91,845). These three regions account for the largest share of the active audience.

What other brands do Brickell fans also like?

Beyond Brickell itself, the audience over-indexes on Natural rubber (3.38×), Bank account (3.68×), Governor of Michigan (10.84×), and Home equity (2.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brickell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.