Rascasse Audience Intelligence

Brickell Target Market in United States

A data profile of the people who buy, follow and care about Brickell in United States — modelled from more than twelve digital signal sources. Brickell has an estimated audience of 964,868 people in United States.

#5among Men care in United States#2480among Brand in United States#312in Beauty & Wellness

The average Brickell fan in United States is 36.5 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Larry Bird, Luka Dončić, Dennis Rodman, with strongest over-indexing on Larry Bird (10.42× the country average).

Demographically, the Brickell audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brickell fan in United States is balanced, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Larry Bird.

Category: Beauty & Wellness · Type: Brand · Subtype: Men care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brickell profile in United States.

Audience size
965K
in United States
Gender
49.0%♀
51.0% male
Age
36.5
average years
Country rank
#24263
Brand in United States
Fig. 01

Search interest · 12-month trend

+87%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brickell

49.0% are female, 51.0% are male, average age 36.5.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Brickell audience in United States
MetricValue
Female49.0%
Male51.0%
Average age36.5
Estimated audience size964,868
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Brickell audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3921%
40-4921%
50+12%
Fig. 04

Worldwide distribution

73.0%

of the worldwide Brickell audience comes from United States.

Worldwide audience distribution share by country for Brickell
CountryShare
United States73.0%
Colombia5.1%
Brazil3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brickell audience in United States is strongest.

Fig. 05

Top regions by affinity

Brickell customers by region in United States
#RegionReachAffinity×
01Florida~700K24.82×
02Washington, District of Columbia~4K1.53×
03New York~70K1.47×
04New Jersey~30K1.16×
05Massachusetts~20K1.06×
06Connecticut~8K0.94×
07Virginia~20K0.89×
08Georgia~20K0.86×
09Rhode Island~2K0.84×
10Maryland~10K0.82×
11Alaska~2K0.80×
12North Carolina~20K0.79×
13Illinois~20K0.78×
14North Dakota~1K0.78×
15Vermont~1K0.78×
16South Dakota~2K0.75×
17California~70K0.74×
18Maine~2K0.73×
19Delaware~2K0.73×
20Montana~2K0.72×
21New Hampshire~2K0.69×
22Texas~50K0.68×
23Nevada~6K0.68×
24Colorado~9K0.66×
25West Virginia~3K0.66×
26Pennsylvania~20K0.65×
27South Carolina~9K0.65×
28Hawaii~3K0.65×
29Idaho~3K0.62×
30New Mexico~3K0.62×
31Utah~5K0.61×
32Nebraska~3K0.61×
33Tennessee~10K0.59×
34Washington~10K0.58×
35Mississippi~4K0.58×
36Louisiana~7K0.57×
37Arkansas~4K0.57×
38Kansas~4K0.57×
39Oklahoma~6K0.56×
40Michigan~10K0.55×
41Arizona~10K0.55×
42Kentucky~6K0.55×
43Iowa~4K0.54×
44Indiana~9K0.53×
45Minnesota~7K0.53×
46Alabama~7K0.52×
47Ohio~10K0.51×
48Oregon~5K0.51×
49Missouri~7K0.50×
50Wisconsin~7K0.50×
Fig. 06

Affinity by region

Affinity by region — Brickell, United States
0.50×1.00×24.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brickell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brickell audience
#·InterestCategoryAffinity×
01Larry BirdSports10.42×
02Kareem Abdul-JabbarSports10.42×
03Dwight HowardSports10.42×
04Tobias HarrisSports10.42×
05Tim DuncanSports10.42×
06Dennis RodmanSports9.84×
07Wilt ChamberlainSports9.58×
08Crazy, Stupid, Love.Movies & TV8.93×
09Christoph WaltzMovies & TV8.20×
10Michelle RodriguezMovies & TV7.07×
11Luka DončićSports6.62×
12AerobicsSports3.60×
13Bath and BodyworksShopping2.93×
14PublixShopping2.55×
15Las VegasTravel & Leisure2.47×
16TicketmasterTravel & Leisure2.21×
17Nordstrom rackFashion & Accessoires2.17×
18Wells FargoBusiness & Career2.13×
19Trader Joe'sShopping1.72×
20Do it yourself (DIY)Home & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brickell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brickell audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.93×
Luxury OrientationPREMIUM1.81×
Career OrientationPOWER1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brickell audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
TraditionCONSERVATISM0.81×
Convenience OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Brickell's target market in United States?

Brickell's target market in United States covers an estimated 964,868 people, concentrated in Florida and New York.

02

What is the gender split and age of Brickell customers?

49.0% of the Brickell audience are female, 51.0% are male, with an average age of 36.5 years.

03

Which brands do Brickell fans like most?

Brickell fans show strongest brand affinity for Larry Bird (10.42×), Luka Dončić (6.62×), and Dennis Rodman (9.84×) over the country average.

04

Where do Brickell fans live in United States?

Brickell fans in United States are most concentrated in Florida (reach ~700K), New York (reach ~70K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Brickell fans also like?

Beyond Brickell itself, the audience over-indexes on Luka Dončić (6.62×), Dennis Rodman (9.84×), Wells Fargo (2.13×), and Las Vegas (2.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Men care audiences in United States

See Brickell audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brickell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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