Dwight Howard Audience in United States

Dwight Howard logo

Dwight Howard has an estimated audience of 2,255,711 people in United States. 46.3% are female, 53.7% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Chauncey Billups, Al Horford, Gregg Popovich, Steven Adams, Bradley Beal.

The average Dwight Howard fan in United States is 36.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chauncey Billups, Al Horford, Gregg Popovich, with strongest over-indexing on Chauncey Billups (184.54× the country average). Demographically, the Dwight Howard audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Dwight Howard fans

Demographic split for Dwight Howard audience in United States
MetricValue
Female46.3%
Male53.7%
Average age36.5
Estimated audience size2,255,711

Audience persona

The typical Dwight Howard fan in United States is balanced, around 36.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Chauncey Billups.

Top regions in United States

Top regions ranked by reach for Dwight Howard in United States
RegionReachAffinity
California269,9641.09×
Texas206,9001.07×
Florida184,5731.21×
New York147,7051.17×
Georgia125,4471.81×
Illinois90,7601.21×
North Carolina84,8711.25×
Ohio81,0621.17×
Pennsylvania79,3581.04×
Michigan68,5521.16×
New Jersey67,2771.17×
Virginia60,0811.09×
Tennessee52,8581.17×
Massachusetts51,1331.15×
Maryland48,3211.25×
Indiana46,8451.14×
South Carolina44,3191.31×
Arizona41,7810.91×
Alabama37,6371.19×
Louisiana37,5261.29×
Washington36,9580.82×
Missouri36,5361×
Wisconsin35,3801.04×
Minnesota32,4411×
Colorado29,9020.84×
Kentucky29,7961.05×
Oklahoma26,7071.07×
Mississippi25,6091.38×
Connecticut23,9241.06×
Nevada21,1930.97×
Oregon20,6560.8×
Arkansas19,2651.04×
Utah18,6650.92×
Iowa16,5120.89×
Kansas15,7410.89×
Nebraska9,4750.84×
Hawaii8,7970.91×
West Virginia8,2420.78×
New Hampshire8,1890.92×
Idaho7,5650.67×
Washington, District of Columbia7,4651.1×
New Mexico7,1570.63×
Rhode Island6,5240.91×
Delaware6,3721.02×
Maine5,9030.73×
South Dakota3,8250.73×
Montana3,7280.6×
North Dakota3,6250.78×
Alaska2,9720.62×
Vermont2,4820.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dwight Howard audience
BrandAffinityCategory
Chauncey Billups184.54×Sports
Al Horford172.82×Sports
Gregg Popovich201.6×Sports
Steven Adams200.54×Sports
Bradley Beal175.25×Sports
Kevin Love174.22×Sports
Ben McLemore249.06×Sports
Tobias Harris206.05×Sports
Lauren Graham102.78×Movies & TV
Steve Kerr140.2×Sports
Andre Drummond190.33×Sports
Dirk Nowitzki129.53×Sports
Andrew Wiggins128.48×Sports
Kawhi Leonard69.18×Sports
Kyle Lowry181.51×Sports
Jimmy Butler60.52×Sports
Vince Carter129.06×Sports
Pete Carroll79.12×Sports
Rajon Rondo174.83×Sports
Jonas Valančiūnas155.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dwight Howard audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
Early Adopter MentalityPOWER1.52
IndulgenceJOY1.33
Luxury OrientationPREMIUM1.3
Risk AppetiteTHRILL1.28
Urban LifestyleOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Dwight Howard
CountryShare
United States61.1%
United Kingdom4.9%
Canada4.0%

See Dwight Howard audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Dwight Howard have in United States?

Dwight Howard has an estimated audience of 2,255,711 people in United States, concentrated in California and Texas.

What is the gender split and age of Dwight Howard fans?

46.3% of Dwight Howard fans are female, 53.7% are male, with an average age of 36.5 years.

Which brands do Dwight Howard fans like most?

Dwight Howard fans show strongest brand affinity for Chauncey Billups (184.54×), Al Horford (172.82×), and Gregg Popovich (201.6×) over the country average.

Where do Dwight Howard fans live in United States?

Dwight Howard fans in United States are most concentrated in California (reach 269,964), Texas (reach 206,900), and Florida (reach 184,573). These three regions account for the largest share of the active audience.

What other brands do Dwight Howard fans also like?

Beyond Dwight Howard itself, the audience over-indexes on Al Horford (172.82×), Gregg Popovich (201.6×), Steven Adams (200.54×), and Bradley Beal (175.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dwight Howard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.