Rascasse Audience Intelligence

Dwight Howard Audience in United States

A data profile of the people who buy, follow and care about Dwight Howard in United States — modelled from more than twelve digital signal sources. Dwight Howard has an estimated audience of 2,074,265 people in United States.

#148among Basketball in United States#2502among Person in United States#1246in Sports

The average Dwight Howard fan in United States is 36.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chauncey Billups, Tobias Harris, Al Horford, with strongest over-indexing on Chauncey Billups (184.54× the country average).

Demographically, the Dwight Howard audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dwight Howard fan in United States is balanced, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chauncey Billups.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dwight Howard profile in United States.

Audience size
2.1M
in United States
Gender
46.3%♀
53.7% male
Age
36.5
average years
Country rank
#13848
Person in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dwight Howard fans

46.3% are female, 53.7% are male, average age 36.5.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Dwight Howard audience in United States
MetricValue
Female46.3%
Male53.7%
Average age36.5
Estimated audience size2,074,265
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Dwight Howard audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3922%
40-4917%
50+14%
Fig. 04

Worldwide distribution

59.2%

of the worldwide Dwight Howard audience comes from United States.

Worldwide audience distribution share by country for Dwight Howard
CountryShare
United States59.2%
United Kingdom5.0%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dwight Howard audience in United States is strongest.

Fig. 05

Top regions by affinity

Dwight Howard fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K1.94×
02Mississippi~30K1.52×
03Louisiana~40K1.35×
04Maryland~50K1.31×
05Alabama~40K1.30×
06South Carolina~40K1.29×
07North Carolina~80K1.25×
08Florida~200K1.18×
09Tennessee~50K1.18×
10Washington, District of Columbia~8K1.17×
11Illinois~90K1.16×
12Michigan~70K1.16×
13New Jersey~70K1.14×
14Ohio~80K1.13×
15New York~100K1.12×
16Indiana~50K1.12×
17Delaware~7K1.12×
18Virginia~60K1.09×
19Arkansas~20K1.08×
20Texas~200K1.07×
21Massachusetts~50K1.07×
22Oklahoma~30K1.06×
23Connecticut~20K1.06×
24California~300K1.04×
25Kentucky~30K1.04×
26Pennsylvania~80K1.02×
27Nevada~20K1.01×
28Missouri~40K1.00×
29Minnesota~30K0.98×
30Wisconsin~30K0.97×
31Rhode Island~7K0.92×
32Hawaii~9K0.90×
33Arizona~40K0.88×
34Kansas~20K0.88×
35New Hampshire~8K0.88×
36Iowa~20K0.86×
37Utah~20K0.85×
38Nebraska~9K0.84×
39North Dakota~4K0.84×
40West Virginia~9K0.82×
41Colorado~30K0.79×
42Washington~40K0.78×
43Oregon~20K0.78×
44South Dakota~4K0.77×
45Maine~6K0.75×
46Alaska~4K0.73×
47Vermont~3K0.68×
48Idaho~8K0.67×
49New Mexico~8K0.67×
50Montana~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Dwight Howard, United States
0.65×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dwight Howard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dwight Howard audience
#·InterestCategoryAffinity×
01Ben McLemoreSports249.06×
02Tobias HarrisSports206.05×
03Gregg PopovichSports201.60×
04Steven AdamsSports200.54×
05Andre DrummondSports190.33×
06Chauncey BillupsSports184.54×
07Kelly OlynykSports183.09×
08Kyle LowrySports181.51×
09Bradley BealSports175.25×
10Kevin LoveSports174.22×
11Al HorfordSports172.82×
12Steve KerrSports140.20×
13Harrison BarnesSports138.58×
14Dirk NowitzkiSports129.53×
15Vince CarterSports129.06×
16Andrew WigginsSports128.48×
17Lauren GrahamMovies & TV102.78×
18Paul GeorgeSports76.46×
19Kawhi LeonardSports69.18×
20Anthony Davis (basketball)Sports46.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dwight Howard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dwight Howard audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.22×
Career OrientationPOWER1.14×
Social Media UsageJOY1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dwight Howard audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Community OrientationOPEN0.81×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dwight Howard have in United States?

Dwight Howard has an estimated audience of 2,074,265 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dwight Howard fans?

46.3% of Dwight Howard fans are female, 53.7% are male, with an average age of 36.5 years.

03

Which brands do Dwight Howard fans like most?

Dwight Howard fans show strongest brand affinity for Chauncey Billups (184.54×), Tobias Harris (206.05×), and Al Horford (172.82×) over the country average.

04

Where do Dwight Howard fans live in United States?

Dwight Howard fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dwight Howard fans also like?

Beyond Dwight Howard itself, the audience over-indexes on Tobias Harris (206.05×), Al Horford (172.82×), Gregg Popovich (201.6×), and Bradley Beal (175.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dwight Howard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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