Ben McLemore Audience in United States

Ben McLemore logo

Ben McLemore has an estimated audience of 610,333 people in United States. 26.0% are female, 74.0% are male, average age 44.1. Top regions: California, Texas, New York. Top brand affinities: Dwight Howard, Dirk Nowitzki, Reggie Jackson, Kevin Love, Tobias Harris.

The average Ben McLemore fan in United States is 44.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dwight Howard, Dirk Nowitzki, Reggie Jackson, with strongest over-indexing on Dwight Howard (148.15× the country average). Demographically, the Ben McLemore audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Ben McLemore fans

Demographic split for Ben McLemore audience in United States
MetricValue
Female26.0%
Male74.0%
Average age44.1
Estimated audience size610,333

Audience persona

The typical Ben McLemore fan in United States is more male, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Dwight Howard.

Top regions in United States

Top regions ranked by reach for Ben McLemore in United States
RegionReachAffinity
California101,5191.51×
Texas51,6930.99×
New York34,9721.03×
Missouri31,8503.24×
Florida28,2870.68×
Oregon27,0603.87×
Illinois24,5101.21×
Kansas20,3024.22×
Georgia18,7681×
North Carolina17,5450.96×
Ohio16,5980.88×
Pennsylvania16,3010.79×
New Jersey13,7800.89×
Virginia13,6050.92×
Michigan12,6580.79×
Washington11,6820.95×
Arizona11,2540.9×
Massachusetts11,0670.92×
Indiana10,8940.98×
Tennessee10,1990.83×
Maryland10,1530.97×
Wisconsin7,9160.86×
Louisiana7,2360.92×
Minnesota7,0730.81×
Colorado7,0420.73×
South Carolina6,6660.73×
Alabama6,3790.75×
Kentucky6,3130.83×
Oklahoma5,9470.88×
Connecticut5,3410.87×
Nevada5,0900.86×
Arkansas4,2140.84×
Iowa4,0190.8×
Mississippi3,9880.79×
Utah3,2140.59×
Nebraska3,0511×
Washington, District of Columbia2,3581.29×
Hawaii1,9630.75×
Idaho1,6440.54×
West Virginia1,6020.56×
Rhode Island1,4870.77×
New Hampshire1,4660.61×
New Mexico1,4280.47×
Maine1,2740.58×
Delaware1,2360.73×
Alaska9770.75×
Montana9680.57×
South Dakota9170.65×
North Dakota8560.68×
Vermont6960.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ben McLemore audience
BrandAffinityCategory
Dwight Howard148.15×Sports
Dirk Nowitzki167.97×Sports
Reggie Jackson199.46×Sports
Kevin Love113.09×Sports
Tobias Harris144.6×Sports
Carmelo Anthony40.75×Sports
Damian Lillard35.35×Sports
Allen Iverson36.35×Sports
StubHub17.03×Travel & Leisure
Derrick Rose38.18×Sports
Sharon Osbourne20×Movies & TV
Chris Paul22.09×Sports
Nathan Fillion20×Movies & TV
Minnesota Timberwolves11.43×Sports
Kyle Lowry51.92×Sports
EA Sports26.41×Games
Winona Ryder12.98×Movies & TV
Dennis Rodman20×Sports
DeMar DeRozan29.93×Sports
Slam Dunk Contest50.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ben McLemore audience
TraitClusterScore
IndulgenceJOY1.43
LGBTQ+ IdentityOPEN1.4
Early Adopter MentalityPOWER1.36
Risk AppetiteTHRILL1.34
Luxury OrientationPREMIUM1.3
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Ben McLemore
CountryShare
United States93.8%
United Kingdom1.6%
Germany1.5%

See Ben McLemore audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Ben McLemore have in United States?

Ben McLemore has an estimated audience of 610,333 people in United States, concentrated in California and Texas.

What is the gender split and age of Ben McLemore fans?

26.0% of Ben McLemore fans are female, 74.0% are male, with an average age of 44.1 years.

Which brands do Ben McLemore fans like most?

Ben McLemore fans show strongest brand affinity for Dwight Howard (148.15×), Dirk Nowitzki (167.97×), and Reggie Jackson (199.46×) over the country average.

Where do Ben McLemore fans live in United States?

Ben McLemore fans in United States are most concentrated in California (reach 101,519), Texas (reach 51,693), and New York (reach 34,972). These three regions account for the largest share of the active audience.

What other brands do Ben McLemore fans also like?

Beyond Ben McLemore itself, the audience over-indexes on Dirk Nowitzki (167.97×), Reggie Jackson (199.46×), Kevin Love (113.09×), and Tobias Harris (144.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ben McLemore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.