Kevin Love Audience in United States

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Kevin Love has an estimated audience of 1,434,174 people in United States. 38.2% are female, 61.8% are male, average age 30.8. Top regions: California, Florida, Ohio. Top brand affinities: Al Horford, Gregg Popovich, Steven Adams, Bradley Beal, Chauncey Billups.

The average Kevin Love fan in United States is 30.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Ohio. Top brand affinities include Al Horford, Gregg Popovich, Steven Adams, with strongest over-indexing on Al Horford (227.34× the country average). Demographically, the Kevin Love audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Kevin Love fans

Demographic split for Kevin Love audience in United States
MetricValue
Female38.2%
Male61.8%
Average age30.8
Estimated audience size1,434,174

Audience persona

The typical Kevin Love fan in United States is more male, around 30.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Al Horford.

Top regions in United States

Top regions ranked by reach for Kevin Love in United States
RegionReachAffinity
California174,4481.11×
Florida143,7391.48×
Ohio140,1033.17×
New York107,6611.34×
Texas107,4070.87×
Illinois55,9451.17×
Pennsylvania54,6471.13×
North Carolina47,0721.09×
Georgia45,0071.02×
Minnesota41,6702.03×
New Jersey40,5601.11×
Massachusetts40,1921.42×
Michigan34,9410.93×
Virginia34,3660.98×
Indiana29,2791.12×
Tennessee27,2460.95×
Maryland27,1061.1×
Oregon26,3521.6×
Arizona25,7740.88×
Washington23,3540.81×
Wisconsin20,2640.94×
Colorado19,0190.84×
South Carolina18,9210.88×
Kentucky17,9821×
Missouri17,8150.77×
Louisiana16,7720.91×
Connecticut15,8671.1×
Alabama13,5170.67×
Oklahoma13,2260.83×
Nevada11,7030.84×
Mississippi9,7440.82×
Iowa9,5890.81×
Utah9,4840.74×
Arkansas9,3800.79×
Kansas8,1570.72×
Nebraska5,3930.75×
West Virginia5,3820.81×
Washington, District of Columbia5,3311.24×
Hawaii5,1390.83×
New Hampshire5,0830.9×
Rhode Island4,5330.99×
Maine4,4270.86×
Idaho4,3090.6×
Delaware3,8550.97×
New Mexico3,7570.52×
North Dakota3,3511.14×
South Dakota3,0600.92×
Montana2,5650.64×
Alaska1,8710.61×
Vermont1,8710.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kevin Love audience
BrandAffinityCategory
Al Horford227.34×Sports
Gregg Popovich263.53×Sports
Steven Adams271.62×Sports
Bradley Beal216.94×Sports
Chauncey Billups161.84×Sports
Tobias Harris261.64×Sports
Ben McLemore296.04×Sports
Golfballs.com593.25×Sports
Steve Kerr178.67×Sports
Dwight Howard139.95×Sports
Andre Drummond226.5×Sports
Jimmy Butler79.89×Sports
Kyle Lowry233.71×Sports
Andrew Wiggins160.52×Sports
Dirk Nowitzki147.49×Sports
Kawhi Leonard77.62×Sports
Vince Carter156.68×Sports
Paul George100.22×Sports
DeMar DeRozan125.66×Sports
Doc Rivers185.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kevin Love audience
TraitClusterScore
Luxury OrientationPREMIUM3.18
Risk AppetiteTHRILL2.03
IndulgenceJOY1.74
Early Adopter MentalityPOWER1.38
SustainabilityBALANCE1.24
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Kevin Love
CountryShare
United States66.6%
Canada4.1%
Brazil2.9%

See Kevin Love audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Kevin Love have in United States?

Kevin Love has an estimated audience of 1,434,174 people in United States, concentrated in California and Florida.

What is the gender split and age of Kevin Love fans?

38.2% of Kevin Love fans are female, 61.8% are male, with an average age of 30.8 years.

Which brands do Kevin Love fans like most?

Kevin Love fans show strongest brand affinity for Al Horford (227.34×), Gregg Popovich (263.53×), and Steven Adams (271.62×) over the country average.

Where do Kevin Love fans live in United States?

Kevin Love fans in United States are most concentrated in California (reach 174,448), Florida (reach 143,739), and Ohio (reach 140,103). These three regions account for the largest share of the active audience.

What other brands do Kevin Love fans also like?

Beyond Kevin Love itself, the audience over-indexes on Gregg Popovich (263.53×), Steven Adams (271.62×), Bradley Beal (216.94×), and Chauncey Billups (161.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kevin Love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.