Al Horford Audience in United States

Al Horford logo

Al Horford has an estimated audience of 2,508,110 people in United States. 35.1% are female, 64.9% are male, average age 32.9. Top regions: Massachusetts, California, Florida. Top brand affinities: Surf kayaking, Com2uS, Song Il-gook, Vienne, Isère, Cardio Kickboxing.

The average Al Horford fan in United States is 32.9 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, Florida. Top brand affinities include Surf kayaking, Com2uS, Song Il-gook, with strongest over-indexing on Surf kayaking (83.39× the country average). Demographically, the Al Horford audience skews more male with an average age of 32.9, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Al Horford fans

Demographic split for Al Horford audience in United States
MetricValue
Female35.1%
Male64.9%
Average age32.9
Estimated audience size2,508,110

Audience persona

The typical Al Horford fan in United States is more male, around 32.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Al Horford in United States
RegionReachAffinity
Massachusetts237,1154.8×
California211,5580.77×
Florida193,7481.14×
New York192,5271.37×
Texas165,9380.77×
Georgia95,2081.23×
Illinois87,5911.05×
North Carolina81,6241.08×
Ohio78,2471.01×
New Jersey74,6341.17×
Pennsylvania73,1870.87×
Michigan58,8700.9×
Virginia57,5740.94×
Maryland53,0471.23×
Tennessee46,1250.92×
Indiana42,3870.93×
Arizona39,9510.78×
Connecticut39,7521.58×
Louisiana35,6931.1×
South Carolina31,9730.85×
New Hampshire31,0273.14×
Kentucky29,3980.93×
Alabama27,4980.78×
Missouri26,5060.66×
Colorado26,4280.67×
Minnesota26,2390.73×
Washington24,9510.5×
Wisconsin23,7980.63×
Rhode Island22,2992.79×
Maine21,1672.36×
Mississippi19,2320.93×
Oklahoma17,7810.64×
Oregon17,7400.62×
Arkansas14,9500.72×
Nevada14,8450.61×
Kansas12,7740.65×
Iowa12,1450.59×
Utah10,9650.49×
Washington, District of Columbia8,4871.13×
Nebraska7,5070.6×
West Virginia7,1510.61×
Hawaii6,0120.56×
Vermont5,6701.29×
New Mexico5,4280.43×
Delaware5,4020.78×
Idaho4,4120.35×
South Dakota3,1830.55×
Montana3,1150.45×
North Dakota2,7740.54×
Alaska2,4630.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Al Horford audience
BrandAffinityCategory
Surf kayaking83.39×Sports
Com2uS144.6×Games
Song Il-gook150.58×Movies & TV
Vienne, Isère127.79×Travel & Leisure
Cardio Kickboxing50.31×Sports
Alaska2.34×Travel & Leisure
Horeca20×Travel & Leisure
Minnesota2.15×Travel & Leisure
Elsword20×Games
Haberler13.56×News
WKRN-TV6.12×Movies & TV
Hauptschule12.95×Kids & Family
Hiranandani Estate49.26×Travel & Leisure
Sinaloa3.16×Travel & Leisure
Nebraska2.33×Travel & Leisure
UncommonGoods16.06×Shopping
Graham Greene4.73×Literature
Lilongwe27.78×Travel & Leisure
JTV (Indonesia)3.58×
Pro-Ject2.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Al Horford audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.77
Risk AppetiteTHRILL1.71
Luxury OrientationPREMIUM1.43
Convenience OrientationPREMIUM1.23
Early Adopter MentalityPOWER1.21
IndulgenceJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Al Horford
CountryShare
United States72.4%
Canada2.9%
Brazil2.5%

See Al Horford audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Al Horford have in United States?

Al Horford has an estimated audience of 2,508,110 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Al Horford fans?

35.1% of Al Horford fans are female, 64.9% are male, with an average age of 32.9 years.

Which brands do Al Horford fans like most?

Al Horford fans show strongest brand affinity for Surf kayaking (83.39×), Com2uS (144.6×), and Song Il-gook (150.58×) over the country average.

Where do Al Horford fans live in United States?

Al Horford fans in United States are most concentrated in Massachusetts (reach 237,115), California (reach 211,558), and Florida (reach 193,748). These three regions account for the largest share of the active audience.

What other brands do Al Horford fans also like?

Beyond Al Horford itself, the audience over-indexes on Com2uS (144.6×), Song Il-gook (150.58×), Vienne, Isère (127.79×), and Cardio Kickboxing (50.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Al Horford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.