Rascasse Audience Intelligence

Al Horford Audience in United States

A data profile of the people who buy, follow and care about Al Horford in United States — modelled from more than twelve digital signal sources. Al Horford has an estimated audience of 2,203,801 people in United States.

#143among Basketball in United States#2325among Person in United States#1178in Sports

The average Al Horford fan in United States is 32.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Massachusetts, Florida.

Top brand affinities include Tobias Harris, Reggie Jackson, Kevin Love, with strongest over-indexing on Tobias Harris (367.21× the country average).

Demographically, the Al Horford audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Al Horford fan in United States is more male, around 32.9 years old, with strong Indulgence tendencies and a notable affinity for Tobias Harris.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Al Horford profile in United States.

Audience size
2.2M
in United States
Gender
35.1%♀
64.9% male
Age
32.9
average years
Country rank
#13177
Person in United States
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Al Horford fans

35.1% are female, 64.9% are male, average age 32.9.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Al Horford audience in United States
MetricValue
Female35.1%
Male64.9%
Average age32.9
Estimated audience size2,203,801
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Al Horford audience in United States
Age bracketShare%
16-1926%
20-2933%
30-3926%
40-498%
50+8%
Fig. 04

Worldwide distribution

70.3%

of the worldwide Al Horford audience comes from United States.

Worldwide audience distribution share by country for Al Horford
CountryShare
United States70.3%
Canada3.0%
Australia2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Al Horford audience in United States is strongest.

Fig. 05

Top regions by affinity

Al Horford fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K4.49×
02New Hampshire~30K3.26×
03Rhode Island~20K2.86×
04Maine~20K2.56×
05Connecticut~40K1.56×
06Vermont~6K1.44×
07California~400K1.36×
08New York~200K1.22×
09Georgia~90K1.19×
10Maryland~50K1.08×
11New Jersey~70K1.07×
12Washington, District of Columbia~8K1.04×
13Florida~200K1.03×
14Louisiana~30K1.02×
15North Carolina~70K0.98×
16Mississippi~20K0.95×
17Illinois~80K0.92×
18Ohio~70K0.90×
19Virginia~50K0.87×
20Tennessee~40K0.87×
21Indiana~40K0.86×
22South Carolina~30K0.85×
23Kentucky~30K0.85×
24Michigan~50K0.83×
25Pennsylvania~70K0.81×
26Alabama~30K0.81×
27Delaware~6K0.81×
28Hawaii~9K0.80×
29Nevada~20K0.79×
30Arkansas~20K0.77×
31Arizona~40K0.75×
32Colorado~30K0.75×
33Texas~200K0.71×
34Alaska~4K0.69×
35Oregon~20K0.68×
36West Virginia~8K0.68×
37Oklahoma~20K0.67×
38Missouri~30K0.65×
39Wisconsin~20K0.65×
40Minnesota~20K0.65×
41North Dakota~3K0.65×
42South Dakota~4K0.64×
43Iowa~10K0.62×
44Kansas~10K0.62×
45Nebraska~8K0.61×
46Washington~30K0.57×
47Montana~4K0.57×
48New Mexico~7K0.53×
49Utah~10K0.52×
50Idaho~6K0.51×
Fig. 06

Affinity by region

Affinity by region — Al Horford, United States
0.51×1.00×4.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Al Horford audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Al Horford audience
#·InterestCategoryAffinity×
01Reggie JacksonSports500.58×
02Tobias HarrisSports367.21×
03Kevin LoveSports227.34×
04Dwight HowardSports172.82×
05Gordon HaywardSports141.75×
06Zach LaVineSports129.45×
07Slam Dunk ContestSports123.42×
08Dirk NowitzkiSports116.86×
09Erin AndrewsSports110.33×
10Damian LillardSports89.42×
11DeMar DeRozanSports78.81×
12Jrue HolidaySports78.16×
13Tim DuncanSports61.81×
14Paul GeorgeSports52.96×
15Kawhi LeonardSports51.57×
16Wilt ChamberlainSports44.17×
17Freddie FreemanSports41.73×
18Luka DončićSports21.44×
19Carmelo AnthonySports19.21×
20Giannis AntetokounmpoSports13.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Al Horford audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Al Horford audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.59×
Convenience OrientationPREMIUM1.46×
Career OrientationPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Al Horford audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Pet OwnershipJOY0.74×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Al Horford have in United States?

Al Horford has an estimated audience of 2,203,801 people in United States, concentrated in California and Massachusetts.

02

What is the gender split and age of Al Horford fans?

35.1% of Al Horford fans are female, 64.9% are male, with an average age of 32.9 years.

03

Which brands do Al Horford fans like most?

Al Horford fans show strongest brand affinity for Tobias Harris (367.21×), Reggie Jackson (500.58×), and Kevin Love (227.34×) over the country average.

04

Where do Al Horford fans live in United States?

Al Horford fans in United States are most concentrated in California (reach ~400K), Massachusetts (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Al Horford fans also like?

Beyond Al Horford itself, the audience over-indexes on Reggie Jackson (500.58×), Kevin Love (227.34×), Dwight Howard (172.82×), and Damian Lillard (89.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Al Horford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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