Reggie Jackson Audience in United States

Reggie Jackson logo

Reggie Jackson has an estimated audience of 799,900 people in United States. 29.6% are female, 70.4% are male, average age 38.3. Top regions: California, New York, Texas. Top brand affinities: Gregg Popovich, Al Horford, Bradley Beal, Steven Adams, Steve Kerr.

The average Reggie Jackson fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Gregg Popovich, Al Horford, Bradley Beal, with strongest over-indexing on Gregg Popovich (736.49× the country average). Demographically, the Reggie Jackson audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Reggie Jackson fans

Demographic split for Reggie Jackson audience in United States
MetricValue
Female29.6%
Male70.4%
Average age38.3
Estimated audience size799,900

Audience persona

The typical Reggie Jackson fan in United States is more male, around 38.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Gregg Popovich.

Top regions in United States

Top regions ranked by reach for Reggie Jackson in United States
RegionReachAffinity
California111,2721.26×
New York65,0011.45×
Texas63,0590.92×
Pennsylvania51,2551.9×
Florida50,9420.94×
New Jersey34,1281.68×
North Carolina31,5301.31×
Illinois29,5131.11×
Georgia25,9621.05×
Colorado24,0751.91×
Ohio23,7280.96×
Michigan22,7541.09×
Virginia20,7891.07×
Arizona19,0461.17×
Maryland18,4631.34×
Massachusetts17,5361.11×
Tennessee15,1020.94×
Alabama13,8181.24×
Missouri13,7961.07×
Indiana13,3750.92×
Washington12,3640.77×
South Carolina12,2801.02×
Minnesota11,3920.99×
Wisconsin10,6160.88×
Connecticut10,2381.28×
Louisiana9,6870.94×
Oklahoma8,5680.96×
Kentucky8,0640.8×
Oregon7,5910.83×
Nevada7,5110.97×
Mississippi6,1480.93×
Kansas5,6110.89×
Iowa5,4380.83×
Arkansas5,1400.78×
Utah4,6540.65×
Delaware3,3851.53×
Nebraska3,2380.81×
Washington, District of Columbia3,2261.34×
New Mexico2,7720.69×
West Virginia2,6140.7×
Idaho2,5610.64×
Rhode Island2,4750.97×
New Hampshire2,4060.76×
Hawaii2,3850.69×
Maine2,1550.75×
Montana1,5440.7×
South Dakota1,2830.69×
North Dakota1,2230.74×
Vermont1,1100.79×
Alaska9900.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reggie Jackson audience
BrandAffinityCategory
Gregg Popovich736.49×Sports
Al Horford500.58×Sports
Bradley Beal572.06×Sports
Steven Adams642.33×Sports
Steve Kerr546.47×Sports
Tobias Harris723.51×Sports
Ben McLemore822.39×Sports
Doc Rivers699.63×Sports
Vince Carter472.68×Sports
Jimmy Butler191.02×Sports
Kelly Olynyk721.73×Sports
Charles Barkley229.33×Sports
Victor Oladipo454.97×Sports
DeMar DeRozan286.49×Sports
Andrew Wiggins296.38×Sports
Dwight Howard210.6×Sports
Harrison Barnes380.72×Sports
Rajon Rondo365.93×Sports
Trey Burke681.31×Sports
Damian Lillard123.25×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reggie Jackson audience
TraitClusterScore
Convenience OrientationPREMIUM1.39
Family OrientationCONSERVATISM1.37
Career OrientationPOWER1.32
Need for SecurityCONSERVATISM1.28
LGBTQ+ IdentityOPEN1.21
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Reggie Jackson
CountryShare
United States72.7%
Canada4.6%
Philippines3.6%

See Reggie Jackson audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Reggie Jackson have in United States?

Reggie Jackson has an estimated audience of 799,900 people in United States, concentrated in California and New York.

What is the gender split and age of Reggie Jackson fans?

29.6% of Reggie Jackson fans are female, 70.4% are male, with an average age of 38.3 years.

Which brands do Reggie Jackson fans like most?

Reggie Jackson fans show strongest brand affinity for Gregg Popovich (736.49×), Al Horford (500.58×), and Bradley Beal (572.06×) over the country average.

Where do Reggie Jackson fans live in United States?

Reggie Jackson fans in United States are most concentrated in California (reach 111,272), New York (reach 65,001), and Texas (reach 63,059). These three regions account for the largest share of the active audience.

What other brands do Reggie Jackson fans also like?

Beyond Reggie Jackson itself, the audience over-indexes on Al Horford (500.58×), Bradley Beal (572.06×), Steven Adams (642.33×), and Steve Kerr (546.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reggie Jackson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.