Rascasse Audience Intelligence

Harrison Barnes Audience in United States

A data profile of the people who buy, follow and care about Harrison Barnes in United States — modelled from more than twelve digital signal sources. Harrison Barnes has an estimated audience of 1,136,033 people in United States.

#258among Basketball in United States#4715among Person in United States#2007in Sports

The average Harrison Barnes fan in United States is 31.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Erin Andrews, Tobias Harris, Reggie Jackson, with strongest over-indexing on Erin Andrews (315.53× the country average).

Demographically, the Harrison Barnes audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harrison Barnes fan in United States is more male, around 31.3 years old, with strong Indulgence tendencies and a notable affinity for Erin Andrews.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harrison Barnes profile in United States.

Audience size
1.1M
in United States
Gender
43.6%♀
56.4% male
Age
31.3
average years
Country rank
#21694
Person in United States
Fig. 01

Search interest · 12-month trend

+341%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harrison Barnes fans

43.6% are female, 56.4% are male, average age 31.3.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Harrison Barnes audience in United States
MetricValue
Female43.6%
Male56.4%
Average age31.3
Estimated audience size1,136,033
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Harrison Barnes audience in United States
Age bracketShare%
16-1932%
20-2932%
30-3924%
40-498%
50+5%
Fig. 04

Worldwide distribution

74.2%

of the worldwide Harrison Barnes audience comes from United States.

Worldwide audience distribution share by country for Harrison Barnes
CountryShare
United States74.2%
Brazil5.4%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harrison Barnes audience in United States is strongest.

Fig. 05

Top regions by affinity

Harrison Barnes fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~20K2.88×
02Texas~100K2.01×
03North Carolina~30K1.70×
04California~100K1.44×
05Louisiana~10K1.36×
06Maryland~10K1.27×
07New York~50K1.26×
08Illinois~30K1.23×
09Georgia~20K1.19×
10New Jersey~20K1.17×
11Washington, District of Columbia~2K1.17×
12Virginia~20K1.11×
13South Carolina~10K1.10×
14Mississippi~6K1.09×
15Massachusetts~10K1.05×
16Oklahoma~8K1.05×
17Connecticut~7K1.05×
18Tennessee~10K1.02×
19Indiana~10K1.02×
20Arizona~10K1.01×
21Ohio~20K1.00×
22Florida~50K0.99×
23Minnesota~10K0.99×
24Arkansas~5K0.98×
25Nebraska~3K0.96×
26Delaware~2K0.96×
27Kentucky~8K0.95×
28Michigan~20K0.94×
29Alabama~9K0.94×
30Nevada~6K0.93×
31Pennsylvania~20K0.91×
32Rhode Island~2K0.90×
33North Dakota~1K0.89×
34South Dakota~1K0.88×
35Wisconsin~9K0.87×
36Hawaii~3K0.87×
37Kansas~5K0.86×
38Missouri~9K0.84×
39Oregon~6K0.83×
40Alaska~1K0.80×
41West Virginia~2K0.77×
42Colorado~8K0.76×
43Maine~2K0.74×
44Vermont<1K0.73×
45New Hampshire~2K0.72×
46Washington~9K0.70×
47New Mexico~2K0.67×
48Montana~1K0.67×
49Utah~4K0.65×
50Idaho~2K0.59×
Fig. 06

Affinity by region

Affinity by region — Harrison Barnes, United States
0.59×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harrison Barnes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harrison Barnes audience
#·InterestCategoryAffinity×
01Reggie JacksonSports380.72×
02Erin AndrewsSports315.53×
03Gordon HaywardSports292.50×
04Tobias HarrisSports266.52×
05Kevin LoveSports162.91×
06Dirk NowitzkiSports142.33×
07Dwight HowardSports138.58×
08DeMar DeRozanSports121.83×
09Tim DuncanSports111.99×
10Zach LaVineSports96.25×
11Paul GeorgeSports84.92×
12Charles BarkleySports80.43×
13Freddie FreemanSports72.17×
14Kawhi LeonardSports66.78×
15Damian LillardSports64.55×
16Yvonne StrahovskiMovies & TV63.65×
17Magic JohnsonSports39.79×
18Emmy RossumMovies & TV36.17×
19Carmelo AnthonySports31.80×
20Capital OneBusiness & Career12.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harrison Barnes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harrison Barnes audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.77×
Urban LifestyleOPEN1.36×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harrison Barnes audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
Pet OwnershipJOY0.64×
SustainabilityBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harrison Barnes have in United States?

Harrison Barnes has an estimated audience of 1,136,033 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Harrison Barnes fans?

43.6% of Harrison Barnes fans are female, 56.4% are male, with an average age of 31.3 years.

03

Which brands do Harrison Barnes fans like most?

Harrison Barnes fans show strongest brand affinity for Erin Andrews (315.53×), Tobias Harris (266.52×), and Reggie Jackson (380.72×) over the country average.

04

Where do Harrison Barnes fans live in United States?

Harrison Barnes fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Harrison Barnes fans also like?

Beyond Harrison Barnes itself, the audience over-indexes on Tobias Harris (266.52×), Reggie Jackson (380.72×), Dwight Howard (138.58×), and Kevin Love (162.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Harrison Barnes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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