Harrison Barnes Audience in United States

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Harrison Barnes has an estimated audience of 672,133 people in United States. 43.6% are female, 56.4% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: Com2uS, Song Il-gook, Surf kayaking, Alaska, WKRN-TV.

The average Harrison Barnes fan in United States is 31.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Com2uS, Song Il-gook, Surf kayaking, with strongest over-indexing on Com2uS (144.6× the country average). Demographically, the Harrison Barnes audience skews more male with an average age of 31.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Harrison Barnes fans

Demographic split for Harrison Barnes audience in United States
MetricValue
Female43.6%
Male56.4%
Average age31.3
Estimated audience size672,133

Audience persona

The typical Harrison Barnes fan in United States is more male, around 31.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Com2uS.

Top regions in United States

Top regions ranked by reach for Harrison Barnes in United States
RegionReachAffinity
California128,1191.73×
Texas115,5672×
Florida48,4881.07×
New York46,8041.25×
North Carolina35,2391.74×
Illinois31,1431.39×
Georgia26,2261.27×
Ohio22,3231.08×
Pennsylvania22,0140.97×
New Jersey19,2431.13×
Virginia19,1721.17×
Michigan17,2380.98×
Iowa16,2252.93×
Arizona15,3211.12×
Massachusetts14,8261.12×
Maryland14,6771.27×
Tennessee13,8591.03×
Louisiana13,4171.55×
Indiana13,2361.08×
South Carolina10,8451.07×
Wisconsin9,0230.89×
Minnesota8,8970.92×
Washington8,5730.64×
Kentucky8,4181×
Alabama8,4050.9×
Colorado8,0430.76×
Missouri8,0040.74×
Connecticut6,9101.03×
Oregon6,4360.84×
Nevada6,3640.98×
Oklahoma6,1790.83×
Mississippi5,7641.04×
Arkansas5,2850.95×
Kansas4,6030.87×
Utah3,5110.58×
Nebraska3,0730.91×
Washington, District of Columbia2,5061.24×
Hawaii2,3240.8×
West Virginia2,0420.65×
New Mexico1,9010.56×
Rhode Island1,8690.87×
New Hampshire1,7160.65×
Delaware1,7100.92×
Idaho1,5840.47×
Maine1,5350.64×
South Dakota1,0520.68×
North Dakota9900.72×
Alaska8760.61×
Montana8620.46×
Vermont5910.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harrison Barnes audience
BrandAffinityCategory
Com2uS144.6×Games
Song Il-gook153.19×Movies & TV
Surf kayaking34.19×Sports
Alaska3.65×Travel & Leisure
WKRN-TV12.39×Movies & TV
Elsword29.63×Games
Cardio Kickboxing50.31×Sports
Graham Greene7.97×Literature
Horeca20×Travel & Leisure
Minnesota2.15×Travel & Leisure
Hauptschule12.99×Kids & Family
Whataburger1.54×Food & Beverages
Sinaloa3.16×Travel & Leisure
Nebraska2.25×Travel & Leisure
JDSU2.47×Business & Career
UncommonGoods16.06×Shopping
John Gray (U.S. author)20.53×Literature
Unique Gifts1.77×Shopping
Litter box1.54×Pets & Animals
Consequence (rapper)4.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harrison Barnes audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.04
Early Adopter MentalityPOWER1.56
Luxury OrientationPREMIUM1.5
Convenience OrientationPREMIUM1.27
IndulgenceJOY1.21
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Harrison Barnes
CountryShare
United States68.6%
Brazil6.5%
France5.0%

See Harrison Barnes audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Harrison Barnes have in United States?

Harrison Barnes has an estimated audience of 672,133 people in United States, concentrated in California and Texas.

What is the gender split and age of Harrison Barnes fans?

43.6% of Harrison Barnes fans are female, 56.4% are male, with an average age of 31.3 years.

Which brands do Harrison Barnes fans like most?

Harrison Barnes fans show strongest brand affinity for Com2uS (144.6×), Song Il-gook (153.19×), and Surf kayaking (34.19×) over the country average.

Where do Harrison Barnes fans live in United States?

Harrison Barnes fans in United States are most concentrated in California (reach 128,119), Texas (reach 115,567), and Florida (reach 48,488). These three regions account for the largest share of the active audience.

What other brands do Harrison Barnes fans also like?

Beyond Harrison Barnes itself, the audience over-indexes on Song Il-gook (153.19×), Surf kayaking (34.19×), Alaska (3.65×), and WKRN-TV (12.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harrison Barnes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.