Gordon Hayward Audience in United States

Gordon Hayward logo

Gordon Hayward has an estimated audience of 394,636 people in United States. 32.1% are female, 67.9% are male, average age 37.3. Top regions: California, Texas, New York. Top brand affinities: Kristaps Porziņģis, Jimmy Butler, Mike Conley, Jr., Harrison Barnes, Dennis Rodman.

The average Gordon Hayward fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kristaps Porziņģis, Jimmy Butler, Mike Conley, Jr., with strongest over-indexing on Kristaps Porziņģis (265.92× the country average). Demographically, the Gordon Hayward audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Gordon Hayward fans

Demographic split for Gordon Hayward audience in United States
MetricValue
Female32.1%
Male67.9%
Average age37.3
Estimated audience size394,636

Audience persona

The typical Gordon Hayward fan in United States is more male, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kristaps Porziņģis.

Top regions in United States

Top regions ranked by reach for Gordon Hayward in United States
RegionReachAffinity
California41,7950.96×
Texas28,7460.85×
New York23,1881.05×
Florida20,5400.77×
Massachusetts17,5932.26×
Indiana16,6552.31×
North Carolina14,6241.23×
Illinois13,3951.02×
Oklahoma12,2372.79×
Pennsylvania12,0340.91×
Ohio10,9050.9×
Georgia10,4660.86×
Utah10,0412.84×
New Jersey9,3300.93×
Arizona8,7861.09×
Virginia7,7660.81×
Michigan7,7510.75×
Maryland5,9660.88×
Tennessee5,9030.75×
Washington5,6850.72×
Colorado5,1280.82×
South Carolina4,8090.81×
Missouri4,7530.75×
Alabama4,7350.86×
Wisconsin4,7070.79×
Minnesota4,6820.83×
Connecticut4,1911.06×
Kentucky4,1820.85×
Louisiana3,7700.74×
Oregon3,4270.76×
Nevada3,0070.79×
Arkansas2,5410.78×
New Hampshire2,5141.62×
Kansas2,2860.74×
Iowa2,1850.67×
Mississippi2,1680.67×
Rhode Island1,8301.46×
Maine1,8011.27×
Idaho1,6570.84×
Hawaii1,4520.86×
Nebraska1,3490.68×
Washington, District of Columbia1,2311.04×
West Virginia1,1040.6×
New Mexico1,0720.54×
Montana1,0210.93×
Delaware8890.82×
Alaska7580.9×
Vermont6420.93×
South Dakota6030.66×
North Dakota5690.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gordon Hayward audience
BrandAffinityCategory
Kristaps Porziņģis265.92×Sports
Jimmy Butler132.62×Sports
Mike Conley, Jr.251.24×Sports
Harrison Barnes292.5×Sports
Dennis Rodman117.09×Sports
Al Horford141.75×Sports
Andre Drummond233.82×Sports
Tim Duncan185.02×Sports
DeMarcus Cousins228.56×Sports
Damian Lillard96.32×Sports
Kawhi Leonard86.6×Sports
DeMar DeRozan150.26×Sports
Gregg Popovich149.4×Sports
Steven Adams155.2×Sports
Bradley Beal122.86×Sports
Kevin Love123.44×Sports
Paul George85.49×Sports
Chauncey Billups91.75×Sports
Barcelona Sporting Club155.1×Sports
Ben McLemore168×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gordon Hayward audience
TraitClusterScore
Early Adopter MentalityPOWER1.58
Risk AppetiteTHRILL1.28
Career OrientationPOWER1.19
LGBTQ+ IdentityOPEN1.15
Social Media UsageJOY1.14
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Gordon Hayward
CountryShare
United States59.0%
Philippines6.7%
China3.7%

See Gordon Hayward audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Gordon Hayward have in United States?

Gordon Hayward has an estimated audience of 394,636 people in United States, concentrated in California and Texas.

What is the gender split and age of Gordon Hayward fans?

32.1% of Gordon Hayward fans are female, 67.9% are male, with an average age of 37.3 years.

Which brands do Gordon Hayward fans like most?

Gordon Hayward fans show strongest brand affinity for Kristaps Porziņģis (265.92×), Jimmy Butler (132.62×), and Mike Conley, Jr. (251.24×) over the country average.

Where do Gordon Hayward fans live in United States?

Gordon Hayward fans in United States are most concentrated in California (reach 41,795), Texas (reach 28,746), and New York (reach 23,188). These three regions account for the largest share of the active audience.

What other brands do Gordon Hayward fans also like?

Beyond Gordon Hayward itself, the audience over-indexes on Jimmy Butler (132.62×), Mike Conley, Jr. (251.24×), Harrison Barnes (292.5×), and Dennis Rodman (117.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gordon Hayward. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.