Rascasse Audience Intelligence

Gordon Hayward Audience in United States

A data profile of the people who buy, follow and care about Gordon Hayward in United States — modelled from more than twelve digital signal sources. Gordon Hayward has an estimated audience of 346,101 people in United States.

#646among Basketball in United States#11179among Person in United States#4471in Sports

The average Gordon Hayward fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kristaps Porziņģis, Harrison Barnes, Jimmy Butler, with strongest over-indexing on Kristaps Porziņģis (265.92× the country average).

Demographically, the Gordon Hayward audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gordon Hayward fan in United States is more male, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kristaps Porziņģis.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gordon Hayward profile in United States.

Audience size
346K
in United States
Gender
32.1%♀
67.9% male
Age
37.3
average years
Country rank
#44885
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gordon Hayward fans

32.1% are female, 67.9% are male, average age 37.3.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Gordon Hayward audience in United States
MetricValue
Female32.1%
Male67.9%
Average age37.3
Estimated audience size346,101
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Gordon Hayward audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3918%
40-4912%
50+22%
Fig. 04

Worldwide distribution

55.6%

of the worldwide Gordon Hayward audience comes from United States.

Worldwide audience distribution share by country for Gordon Hayward
CountryShare
United States55.6%
Philippines7.2%
China4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gordon Hayward audience in United States is strongest.

Fig. 05

Top regions by affinity

Gordon Hayward fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K2.78×
02Oklahoma~10K2.51×
03Indiana~20K2.44×
04Massachusetts~20K2.19×
05New Hampshire~2K1.58×
06Rhode Island~2K1.53×
07Maine~2K1.28×
08North Carolina~10K1.26×
09Connecticut~4K1.09×
10Washington, District of Columbia~1K1.06×
11Montana~1K1.04×
12New York~20K1.02×
13Arizona~8K1.01×
14Vermont<1K1.00×
15Illinois~10K0.99×
16Alaska<1K0.94×
17California~40K0.92×
18New Jersey~9K0.92×
19Ohio~10K0.90×
20Maryland~6K0.89×
21Pennsylvania~10K0.88×
22Kentucky~4K0.88×
23Hawaii~1K0.87×
24Delaware<1K0.87×
25Idaho~2K0.86×
26Georgia~10K0.85×
27South Carolina~5K0.85×
28Alabama~5K0.85×
29North Dakota<1K0.85×
30Minnesota~5K0.83×
31Arkansas~3K0.82×
32Virginia~8K0.81×
33Texas~30K0.80×
34Wisconsin~5K0.80×
35Nevada~3K0.80×
36South Dakota<1K0.80×
37Michigan~8K0.78×
38Colorado~5K0.78×
39Oregon~4K0.78×
40Kansas~2K0.77×
41Nebraska~2K0.77×
42Tennessee~6K0.76×
43Louisiana~4K0.76×
44Florida~20K0.75×
45Missouri~5K0.75×
46West Virginia~1K0.75×
47Mississippi~2K0.74×
48Iowa~2K0.74×
49Washington~6K0.72×
50New Mexico~1K0.64×
Fig. 06

Affinity by region

Affinity by region — Gordon Hayward, United States
0.64×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gordon Hayward audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gordon Hayward audience
#·InterestCategoryAffinity×
01Table Tennis World CupSports334.78×
02Harrison BarnesSports292.50×
03Kristaps PorziņģisSports265.92×
04Mike Conley, Jr.Sports251.24×
05Andre DrummondSports233.82×
06DeMarcus CousinsSports228.56×
07Tim DuncanSports185.02×
08Steven AdamsSports155.20×
09DeMar DeRozanSports150.26×
10Gregg PopovichSports149.40×
11Al HorfordSports141.75×
12Tobias HarrisSports134.78×
13Jimmy ButlerSports132.62×
14Bradley BealSports122.86×
15Dennis RodmanSports117.09×
16Damian LillardSports96.32×
17Chauncey BillupsSports91.75×
18Kawhi LeonardSports86.60×
19Paul GeorgeSports85.49×
20Anthony Davis (basketball)Sports53.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gordon Hayward audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gordon Hayward audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.20×
MindfulnessBALANCE1.18×
Luxury OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gordon Hayward audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
TraditionCONSERVATISM0.68×
Community OrientationOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gordon Hayward have in United States?

Gordon Hayward has an estimated audience of 346,101 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gordon Hayward fans?

32.1% of Gordon Hayward fans are female, 67.9% are male, with an average age of 37.3 years.

03

Which brands do Gordon Hayward fans like most?

Gordon Hayward fans show strongest brand affinity for Kristaps Porziņģis (265.92×), Harrison Barnes (292.5×), and Jimmy Butler (132.62×) over the country average.

04

Where do Gordon Hayward fans live in United States?

Gordon Hayward fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Gordon Hayward fans also like?

Beyond Gordon Hayward itself, the audience over-indexes on Harrison Barnes (292.5×), Jimmy Butler (132.62×), Mike Conley, Jr. (251.24×), and Tim Duncan (185.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gordon Hayward. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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