Steven Adams Audience in United States

Steven Adams has an estimated audience of 1,147,181 people in United States. 36.2% are female, 63.8% are male, average age 30.9. Top regions: California, Texas, New York. Top brand affinities: Dwight Howard, Reggie Jackson, Aeroplan, Kevin Love, Tobias Harris.

The average Steven Adams fan in United States is 30.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dwight Howard, Reggie Jackson, Aeroplan, with strongest over-indexing on Dwight Howard (137.15× the country average). Demographically, the Steven Adams audience skews more male with an average age of 30.9, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Steven Adams fans

Demographic split for Steven Adams audience in United States
MetricValue
Female36.2%
Male63.8%
Average age30.9
Estimated audience size1,147,181

Audience persona

The typical Steven Adams fan in United States is more male, around 30.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dwight Howard.

Top regions in United States

Top regions ranked by reach for Steven Adams in United States
RegionReachAffinity
California148,0721.17×
Texas146,9791.49×
New York73,2121.14×
Florida68,2190.88×
Oklahoma58,2234.57×
Illinois40,5721.06×
Pennsylvania37,2570.96×
Georgia36,8751.04×
Ohio35,3411×
Tennessee33,1391.44×
North Carolina32,3680.94×
Virginia30,2181.08×
New Jersey28,3880.97×
Massachusetts25,5091.13×
Michigan23,9690.8×
Indiana21,6791.03×
Arizona20,7930.89×
Maryland20,1921.02×
Washington19,0650.83×
Missouri16,2190.88×
Colorado16,1960.9×
Louisiana15,0291.02×
South Carolina14,3750.83×
Alabama14,2360.89×
Kentucky14,1040.98×
Minnesota14,1030.86×
Wisconsin13,9190.81×
Arkansas12,9111.37×
Oregon12,2590.93×
Mississippi11,2841.19×
Connecticut10,4270.91×
Nevada10,3860.94×
Utah9,7040.94×
Kansas7,5990.84×
Iowa7,3620.78×
Hawaii6,1031.24×
Washington, District of Columbia4,3791.27×
Nebraska4,1400.72×
Idaho3,7930.66×
New Hampshire3,7680.83×
West Virginia3,7310.7×
New Mexico3,6920.64×
Maine3,2760.8×
Rhode Island3,0310.83×
Delaware2,5020.79×
Montana2,1750.68×
Alaska1,8490.75×
South Dakota1,8470.7×
North Dakota1,7220.73×
Vermont1,3380.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steven Adams audience
BrandAffinityCategory
Dwight Howard137.15×Sports
Reggie Jackson176.83×Sports
Aeroplan225.1×Travel & Leisure
Kevin Love112.32×Sports
Tobias Harris144.6×Sports
Vegemite142.06×Food & Beverages
Dirk Nowitzki86.13×Sports
Damian Lillard33.51×Sports
Autism Awareness19.03×Health
Carmelo Anthony25.15×Sports
Diabetes mellitus awareness12.48×Health
Sharon Osbourne20×Movies & TV
Oklahoma City Thunder8.93×Sports
Chris Paul22.11×Sports
Nathan Fillion20×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Winona Ryder12.98×Movies & TV
Allen Iverson22.92×Sports
Slam Dunk Contest50.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steven Adams audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.26
IndulgenceJOY1.24
Luxury OrientationPREMIUM1.05
Career OrientationPOWER1.02
Sports ActivityPOWER1.01
Convenience OrientationPREMIUM1.01

Worldwide distribution

Worldwide audience distribution share by country for Steven Adams
CountryShare
United States67.3%
Australia5.6%
Canada5.3%

See Steven Adams audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Steven Adams have in United States?

Steven Adams has an estimated audience of 1,147,181 people in United States, concentrated in California and Texas.

What is the gender split and age of Steven Adams fans?

36.2% of Steven Adams fans are female, 63.8% are male, with an average age of 30.9 years.

Which brands do Steven Adams fans like most?

Steven Adams fans show strongest brand affinity for Dwight Howard (137.15×), Reggie Jackson (176.83×), and Aeroplan (225.1×) over the country average.

Where do Steven Adams fans live in United States?

Steven Adams fans in United States are most concentrated in California (reach 148,072), Texas (reach 146,979), and New York (reach 73,212). These three regions account for the largest share of the active audience.

What other brands do Steven Adams fans also like?

Beyond Steven Adams itself, the audience over-indexes on Reggie Jackson (176.83×), Aeroplan (225.1×), Kevin Love (112.32×), and Tobias Harris (144.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steven Adams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.