Rascasse Audience Intelligence

Steven Adams Audience in United States

A data profile of the people who buy, follow and care about Steven Adams in United States — modelled from more than twelve digital signal sources. Steven Adams has an estimated audience of 880,976 people in United States.

#323among Basketball in United States#5863among Person in United States#2387in Sports

The average Steven Adams fan in United States is 30.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Tobias Harris, Reggie Jackson, Kevin Love, with strongest over-indexing on Tobias Harris (558.86× the country average).

Demographically, the Steven Adams audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steven Adams fan in United States is more male, around 30.9 years old, with strong Indulgence tendencies and a notable affinity for Tobias Harris.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steven Adams profile in United States.

Audience size
881K
in United States
Gender
36.2%♀
63.8% male
Age
30.9
average years
Country rank
#25772
Person in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steven Adams fans

36.2% are female, 63.8% are male, average age 30.9.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Steven Adams audience in United States
MetricValue
Female36.2%
Male63.8%
Average age30.9
Estimated audience size880,976
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Steven Adams audience in United States
Age bracketShare%
16-1941%
20-2925%
30-3919%
40-496%
50+10%
Fig. 04

Worldwide distribution

62.6%

of the worldwide Steven Adams audience comes from United States.

Worldwide audience distribution share by country for Steven Adams
CountryShare
United States62.6%
Canada6.5%
Australia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steven Adams audience in United States is strongest.

Fig. 05

Top regions by affinity

Steven Adams fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~60K4.76×
02Arkansas~20K2.57×
03Texas~200K1.58×
04Tennessee~30K1.25×
05Washington, District of Columbia~4K1.22×
06Hawaii~6K1.18×
07Mississippi~10K1.13×
08California~100K1.08×
09New York~70K1.06×
10Louisiana~20K1.06×
11Virginia~30K1.05×
12Massachusetts~20K1.04×
13Maryland~20K1.01×
14Kentucky~10K1.00×
15Illinois~40K0.99×
16Georgia~30K0.98×
17Ohio~30K0.96×
18Indiana~20K0.96×
19Oregon~10K0.94×
20New Jersey~30K0.93×
21Arizona~20K0.92×
22Pennsylvania~40K0.91×
23North Carolina~30K0.91×
24Utah~9K0.91×
25Alabama~10K0.90×
26Connecticut~10K0.89×
27Alaska~2K0.87×
28Missouri~20K0.86×
29Colorado~20K0.85×
30Minnesota~10K0.85×
31Nevada~9K0.85×
32Kansas~8K0.85×
33Rhode Island~3K0.85×
34North Dakota~2K0.85×
35Florida~60K0.84×
36South Carolina~10K0.84×
37Delaware~3K0.84×
38New Hampshire~4K0.81×
39Michigan~20K0.80×
40Maine~3K0.80×
41Wisconsin~10K0.79×
42South Dakota~2K0.79×
43Washington~20K0.78×
44Iowa~7K0.78×
45West Virginia~4K0.78×
46Vermont~2K0.76×
47Nebraska~4K0.75×
48Montana~2K0.75×
49Idaho~4K0.74×
50New Mexico~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Steven Adams, United States
0.69×1.00×4.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steven Adams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steven Adams audience
#·InterestCategoryAffinity×
01Reggie JacksonSports642.33×
02Tobias HarrisSports558.86×
03Kevin LoveSports271.62×
04Dwight HowardSports200.54×
05VegemiteFood & Beverages199.83×
06AeroplanTravel & Leisure188.31×
07Slam Dunk ContestSports180.77×
08Gordon HaywardSports155.20×
09Damian LillardSports91.87×
10Dirk NowitzkiSports57.39×
11Paul GeorgeSports57.08×
12Kawhi LeonardSports42.01×
13Chris PaulSports24.76×
14Sharon OsbourneMovies & TV20.00×
15Nathan FillionMovies & TV17.92×
16Winona RyderMovies & TV17.85×
17Carmelo AnthonySports15.33×
18Minnesota TimberwolvesSports12.63×
19Oklahoma City ThunderSports10.38×
20Giannis AntetokounmpoSports9.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steven Adams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steven Adams audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.59×
Urban LifestyleOPEN1.46×
Career OrientationPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steven Adams audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
Pet OwnershipJOY0.66×
ExtroversionTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steven Adams have in United States?

Steven Adams has an estimated audience of 880,976 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Steven Adams fans?

36.2% of Steven Adams fans are female, 63.8% are male, with an average age of 30.9 years.

03

Which brands do Steven Adams fans like most?

Steven Adams fans show strongest brand affinity for Tobias Harris (558.86×), Reggie Jackson (642.33×), and Kevin Love (271.62×) over the country average.

04

Where do Steven Adams fans live in United States?

Steven Adams fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Steven Adams fans also like?

Beyond Steven Adams itself, the audience over-indexes on Reggie Jackson (642.33×), Kevin Love (271.62×), Dwight Howard (200.54×), and Vegemite (199.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Steven Adams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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