Paul George Audience in United States

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Paul George has an estimated audience of 2,702,332 people in United States. 20.4% are female, 79.6% are male, average age 34.9. Top regions: California, Pennsylvania, Texas. Top brand affinities: Kawhi Leonard, Luka Dončić, Giannis Antetokounmpo, Anthony Davis (basketball), Ben Simmons.

The average Paul George fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Pennsylvania, Texas. Top brand affinities include Kawhi Leonard, Luka Dončić, Giannis Antetokounmpo, with strongest over-indexing on Kawhi Leonard (80.97× the country average). Demographically, the Paul George audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Paul George fans

Demographic split for Paul George audience in United States
MetricValue
Female20.4%
Male79.6%
Average age34.9
Estimated audience size2,702,332

Audience persona

The typical Paul George fan in United States is more male, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kawhi Leonard.

Top regions in United States

Top regions ranked by reach for Paul George in United States
RegionReachAffinity
California415,2181.4×
Pennsylvania265,8132.92×
Texas234,2431.01×
New York220,8811.46×
Florida194,8221.06×
New Jersey137,8832.01×
Illinois112,3121.25×
Georgia105,9911.27×
North Carolina97,0231.19×
Ohio92,8151.11×
Virginia72,5721.1×
Indiana70,4031.43×
Massachusetts68,9051.29×
Michigan67,6820.96×
Maryland66,8871.44×
Arizona59,5111.08×
Tennessee50,3410.93×
Louisiana42,2171.21×
Washington41,3220.76×
South Carolina41,0201.01×
Wisconsin35,4650.87×
Alabama34,7610.92×
Missouri34,4190.79×
Colorado33,6830.79×
Minnesota32,5430.84×
Oklahoma32,1471.07×
Connecticut30,5601.13×
Kentucky29,0880.86×
Nevada26,0891×
Mississippi23,7491.07×
Oregon21,1830.68×
Arkansas19,5800.88×
Delaware16,9332.27×
Iowa16,2470.73×
Kansas15,3120.72×
Utah15,0690.62×
Washington, District of Columbia10,6141.31×
Hawaii9,6340.83×
Nebraska8,3930.62×
Rhode Island8,1230.94×
West Virginia7,7730.62×
New Hampshire7,7590.73×
New Mexico7,3660.54×
Maine6,7740.7×
Idaho6,3120.47×
Alaska3,3470.58×
South Dakota3,3200.53×
North Dakota3,2600.59×
Montana3,1670.42×
Vermont2,8440.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paul George audience
BrandAffinityCategory
Kawhi Leonard80.97×Sports
Luka Dončić55.67×Sports
Giannis Antetokounmpo48.79×Sports
Anthony Davis (basketball)45.52×Sports
Ben Simmons68.77×Sports
Toronto-Dominion Bank23.74×Business & Career
Kevin Love73.78×Sports
Dirk Nowitzki72.03×Sports
Al Horford52.96×Sports
Jimmy Butler34.9×Sports
Andre Drummond91.99×Sports
DeMarcus Cousins80.96×Sports
Harrison Barnes84.92×Sports
Gregg Popovich58.21×Sports
Damian Lillard32.57×Sports
Steven Adams57.08×Sports
Bradley Beal47.88×Sports
Steve Kerr44.79×Sports
Tobias Harris60.22×Sports
Cleveland Cavaliers12.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paul George audience
TraitClusterScore
Early Adopter MentalityPOWER1.65
IndulgenceJOY1.48
Social Media UsageJOY1.28
ExtroversionTHRILL1.2
LGBTQ+ IdentityOPEN1.15
Sports ActivityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Paul George
CountryShare
United States56.5%
Canada5.0%
Philippines4.9%

See Paul George audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Paul George have in United States?

Paul George has an estimated audience of 2,702,332 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of Paul George fans?

20.4% of Paul George fans are female, 79.6% are male, with an average age of 34.9 years.

Which brands do Paul George fans like most?

Paul George fans show strongest brand affinity for Kawhi Leonard (80.97×), Luka Dončić (55.67×), and Giannis Antetokounmpo (48.79×) over the country average.

Where do Paul George fans live in United States?

Paul George fans in United States are most concentrated in California (reach 415,218), Pennsylvania (reach 265,813), and Texas (reach 234,243). These three regions account for the largest share of the active audience.

What other brands do Paul George fans also like?

Beyond Paul George itself, the audience over-indexes on Luka Dončić (55.67×), Giannis Antetokounmpo (48.79×), Anthony Davis (basketball) (45.52×), and Ben Simmons (68.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paul George. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.