Rascasse Audience Intelligence

Paul George Audience in United States

A data profile of the people who buy, follow and care about Paul George in United States — modelled from more than twelve digital signal sources. Paul George has an estimated audience of 3,152,179 people in United States.

#101among Basketball in United States#1453among Person in United States#869in Sports

The average Paul George fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, Texas.

Top brand affinities include Giannis Antetokounmpo, Kawhi Leonard, Luka Dončić, with strongest over-indexing on Giannis Antetokounmpo (48.79× the country average).

Demographically, the Paul George audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paul George fan in United States is more male, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for Giannis Antetokounmpo.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paul George profile in United States.

Audience size
3.2M
in United States
Gender
20.4%♀
79.6% male
Age
34.9
average years
Country rank
#9870
Person in United States
Fig. 01

Search interest · 12-month trend

+82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paul George fans

20.4% are female, 79.6% are male, average age 34.9.

Fig. 02

Gender split

20.4%
Female
79.6%
Male
Demographic split for Paul George audience in United States
MetricValue
Female20.4%
Male79.6%
Average age34.9
Estimated audience size3,152,179
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Paul George audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3920%
40-4915%
50+13%
Fig. 04

Worldwide distribution

58.7%

of the worldwide Paul George audience comes from United States.

Worldwide audience distribution share by country for Paul George
CountryShare
United States58.7%
Canada4.9%
Philippines4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paul George audience in United States is strongest.

Fig. 05

Top regions by affinity

Paul George fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~300K2.81×
02Delaware~20K2.38×
03New Jersey~100K1.88×
04Indiana~70K1.45×
05Maryland~70K1.40×
06New York~200K1.39×
07Washington, District of Columbia~10K1.28×
08California~400K1.25×
09Georgia~100K1.25×
10Massachusetts~70K1.25×
11Louisiana~40K1.21×
12Illinois~100K1.18×
13Oklahoma~40K1.17×
14North Carolina~90K1.15×
15Connecticut~30K1.13×
16Mississippi~20K1.12×
17Virginia~70K1.08×
18Ohio~90K1.07×
19Florida~200K1.04×
20Arizona~60K1.02×
21South Carolina~40K1.01×
22Rhode Island~9K1.01×
23Michigan~70K0.98×
24Texas~200K0.96×
25Alabama~40K0.96×
26Nevada~20K0.95×
27Arkansas~20K0.94×
28Tennessee~50K0.92×
29Kentucky~30K0.88×
30Wisconsin~40K0.87×
31Minnesota~30K0.85×
32Hawaii~10K0.83×
33Missouri~30K0.80×
34New Hampshire~8K0.78×
35Maine~7K0.76×
36Colorado~30K0.75×
37Washington~40K0.74×
38Iowa~20K0.73×
39Kansas~20K0.73×
40Oregon~20K0.72×
41West Virginia~9K0.72×
42North Dakota~4K0.70×
43Vermont~3K0.70×
44Alaska~4K0.69×
45Nebraska~9K0.65×
46Utah~20K0.63×
47South Dakota~4K0.62×
48New Mexico~8K0.58×
49Idaho~7K0.50×
50Montana~4K0.50×
Fig. 06

Affinity by region

Affinity by region — Paul George, United States
0.50×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paul George audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paul George audience
#·InterestCategoryAffinity×
01Andre DrummondSports91.99×
02Harrison BarnesSports84.92×
03Kawhi LeonardSports80.97×
04DeMarcus CousinsSports80.96×
05Kevin LoveSports73.78×
06Dirk NowitzkiSports72.03×
07Ben SimmonsSports68.77×
08Tobias HarrisSports60.22×
09Gregg PopovichSports58.21×
10Steven AdamsSports57.08×
11Luka DončićSports55.67×
12Al HorfordSports52.96×
13Giannis AntetokounmpoSports48.79×
14Bradley BealSports47.88×
15Anthony Davis (basketball)Sports45.52×
16Steve KerrSports44.79×
17Jimmy ButlerSports34.90×
18Damian LillardSports32.57×
19Toronto-Dominion BankBusiness & Career23.74×
20Cleveland CavaliersSports12.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paul George audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paul George audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.03×
MindfulnessBALANCE1.70×
Luxury OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paul George audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.61×
CreativityOPEN0.64×
Community OrientationOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paul George have in United States?

Paul George has an estimated audience of 3,152,179 people in United States, concentrated in California and Pennsylvania.

02

What is the gender split and age of Paul George fans?

20.4% of Paul George fans are female, 79.6% are male, with an average age of 34.9 years.

03

Which brands do Paul George fans like most?

Paul George fans show strongest brand affinity for Giannis Antetokounmpo (48.79×), Kawhi Leonard (80.97×), and Luka Dončić (55.67×) over the country average.

04

Where do Paul George fans live in United States?

Paul George fans in United States are most concentrated in California (reach ~400K), Pennsylvania (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Paul George fans also like?

Beyond Paul George itself, the audience over-indexes on Kawhi Leonard (80.97×), Luka Dončić (55.67×), Anthony Davis (basketball) (45.52×), and Ben Simmons (68.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Paul George. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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