Rascasse Audience Intelligence

Ben Simmons Audience in United States

A data profile of the people who buy, follow and care about Ben Simmons in United States — modelled from more than twelve digital signal sources. Ben Simmons has an estimated audience of 1,918,133 people in United States.

#164among Basketball in United States#2726among Person in United States#1319in Sports

The average Ben Simmons fan in United States is 29.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Giannis Antetokounmpo, Damian Lillard, Luka Dončić, with strongest over-indexing on Giannis Antetokounmpo (60.87× the country average).

Demographically, the Ben Simmons audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ben Simmons fan in United States is more male, around 29.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Giannis Antetokounmpo.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ben Simmons profile in United States.

Audience size
1.9M
in United States
Gender
19.5%♀
80.5% male
Age
29.9
average years
Country rank
#14710
Person in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ben Simmons fans

19.5% are female, 80.5% are male, average age 29.9.

Fig. 02

Gender split

19.5%
Female
80.5%
Male
Demographic split for Ben Simmons audience in United States
MetricValue
Female19.5%
Male80.5%
Average age29.9
Estimated audience size1,918,133
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Ben Simmons audience in United States
Age bracketShare%
16-1947%
20-2921%
30-3915%
40-4911%
50+6%
Fig. 04

Worldwide distribution

52.0%

of the worldwide Ben Simmons audience comes from United States.

Worldwide audience distribution share by country for Ben Simmons
CountryShare
United States52.0%
Australia9.7%
Philippines4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ben Simmons audience in United States is strongest.

Fig. 05

Top regions by affinity

Ben Simmons fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K2.34×
02Delaware~10K2.07×
03New Jersey~100K1.91×
04New York~200K1.84×
05Massachusetts~60K1.55×
06Washington, District of Columbia~8K1.37×
07Maryland~50K1.35×
08Connecticut~30K1.30×
09Georgia~70K1.22×
10California~300K1.20×
11Louisiana~30K1.18×
12Rhode Island~7K1.17×
13Ohio~70K1.15×
14Illinois~70K1.13×
15North Carolina~70K1.11×
16Virginia~50K1.08×
17New Hampshire~8K1.02×
18Maine~7K1.02×
19Mississippi~20K1.00×
20Florida~100K0.99×
21Michigan~50K0.98×
22Indiana~40K0.98×
23South Carolina~30K0.97×
24Hawaii~8K0.95×
25Texas~200K0.92×
26Nevada~20K0.92×
27Arizona~40K0.90×
28Minnesota~30K0.90×
29Tennessee~30K0.89×
30Kentucky~20K0.89×
31Wisconsin~30K0.88×
32Alabama~20K0.85×
33Oklahoma~20K0.83×
34Arkansas~10K0.83×
35Vermont~3K0.83×
36Oregon~20K0.80×
37Washington~30K0.79×
38Missouri~20K0.77×
39Colorado~20K0.75×
40Kansas~10K0.75×
41West Virginia~7K0.75×
42North Dakota~3K0.75×
43Alaska~3K0.71×
44Utah~10K0.70×
45South Dakota~3K0.70×
46Iowa~10K0.67×
47Nebraska~7K0.67×
48New Mexico~6K0.59×
49Montana~3K0.57×
50Idaho~5K0.52×
Fig. 06

Affinity by region

Affinity by region — Ben Simmons, United States
0.52×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ben Simmons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ben Simmons audience
#·InterestCategoryAffinity×
01Damian LillardSports119.24×
02Bill RussellSports99.42×
03Tobias HarrisSports79.60×
04DeMar DeRozanSports77.19×
05Paul GeorgeSports68.77×
06Charles BarkleySports65.71×
07Dennis RodmanSports65.12×
08Luka DončićSports61.74×
09Giannis AntetokounmpoSports60.87×
10Kawhi LeonardSports57.35×
11Zach LaVineSports51.78×
12Larry BirdSports47.63×
13Magic JohnsonSports46.46×
14Megan FoxMovies & TV39.46×
15Vera FarmigaMovies & TV38.14×
16Dwight HowardSports34.42×
17Wilt ChamberlainSports27.23×
18Klay ThompsonSports20.19×
19Philadelphia 76ersSports15.50×
20Houston RocketsSports9.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ben Simmons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ben Simmons audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.84×
Urban LifestyleOPEN1.41×
IndulgenceJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ben Simmons audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.50×
CreativityOPEN0.61×
ExtroversionTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ben Simmons have in United States?

Ben Simmons has an estimated audience of 1,918,133 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ben Simmons fans?

19.5% of Ben Simmons fans are female, 80.5% are male, with an average age of 29.9 years.

03

Which brands do Ben Simmons fans like most?

Ben Simmons fans show strongest brand affinity for Giannis Antetokounmpo (60.87×), Damian Lillard (119.24×), and Luka Dončić (61.74×) over the country average.

04

Where do Ben Simmons fans live in United States?

Ben Simmons fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ben Simmons fans also like?

Beyond Ben Simmons itself, the audience over-indexes on Damian Lillard (119.24×), Luka Dončić (61.74×), Megan Fox (39.46×), and Kawhi Leonard (57.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Ben Simmons audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ben Simmons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →