Ben Simmons Audience in United States

Ben Simmons has an estimated audience of 1,954,102 people in United States. 19.5% are female, 80.5% are male, average age 29.9. Top regions: California, New York, Texas. Top brand affinities: Larry Bird, Giannis Antetokounmpo, Bill Russell, Tobias Harris, Zach LaVine.

The average Ben Simmons fan in United States is 29.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Larry Bird, Giannis Antetokounmpo, Bill Russell, with strongest over-indexing on Larry Bird (66.67× the country average). Demographically, the Ben Simmons audience skews more male with an average age of 29.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Ben Simmons fans

Demographic split for Ben Simmons audience in United States
MetricValue
Female19.5%
Male80.5%
Average age29.9
Estimated audience size1,954,102

Audience persona

The typical Ben Simmons fan in United States is more male, around 29.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Larry Bird.

Top regions in United States

Top regions ranked by reach for Ben Simmons in United States
RegionReachAffinity
California287,8171.34×
New York216,9521.99×
Texas158,4660.94×
Pennsylvania158,4412.41×
Florida136,2101.03×
New Jersey100,6552.03×
Ohio78,4551.3×
Illinois78,3231.2×
Georgia76,9871.28×
North Carolina67,1901.14×
Massachusetts55,4441.44×
Virginia52,7771.11×
Michigan51,5491.01×
Maryland47,4021.41×
Arizona36,8890.92×
Indiana36,3491.02×
Tennessee35,6820.91×
Washington32,3690.83×
Louisiana30,7551.22×
South Carolina28,6570.97×
Wisconsin26,5450.9×
Minnesota25,5180.91×
Connecticut25,4331.3×
Colorado24,1800.79×
Missouri23,6340.75×
Kentucky21,9510.9×
Alabama21,4550.79×
Oregon18,4060.82×
Nevada18,2130.96×
Oklahoma16,5200.76×
Mississippi14,9310.93×
Arkansas12,9060.8×
Utah12,1370.69×
Kansas11,3850.74×
Iowa10,6840.66×
Delaware10,2801.91×
Washington, District of Columbia8,3741.43×
Hawaii7,6900.92×
New Hampshire6,9670.9×
Rhode Island6,4441.04×
West Virginia6,3930.7×
Nebraska6,1820.63×
Maine5,9920.86×
New Mexico5,3030.54×
Idaho4,5190.46×
South Dakota2,6490.59×
North Dakota2,5660.64×
Vermont2,5570.75×
Montana2,5460.47×
Alaska2,4220.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ben Simmons audience
BrandAffinityCategory
Larry Bird66.67×Sports
Giannis Antetokounmpo45.98×Sports
Bill Russell109.43×Sports
Tobias Harris132.96×Sports
Zach LaVine75.84×Sports
Luka Dončić28.06×Sports
Dwight Howard51.51×Sports
Philadelphia 76ers21.06×Sports
Wilt Chamberlain42.45×Sports
Damian Lillard33.56×Sports
Kevin Love55.22×Sports
DeMar DeRozan46.08×Sports
Dennis Rodman27.47×Sports
Charles Barkley29.91×Sports
New Orleans Pelicans16.88×Sports
Magic Johnson25.56×Sports
Houston Rockets11.12×Sports
Chris Paul22.11×Sports
Megan Fox12.21×Movies & TV
Dirk Nowitzki35.4×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ben Simmons audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
Early Adopter MentalityPOWER1.27
Social Media UsageJOY1.11
Risk AppetiteTHRILL1.06
Urban LifestyleOPEN1.05
Family OrientationCONSERVATISM1

Worldwide distribution

Worldwide audience distribution share by country for Ben Simmons
CountryShare
United States52.4%
Australia9.9%
Philippines4.7%

See Ben Simmons audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Ben Simmons have in United States?

Ben Simmons has an estimated audience of 1,954,102 people in United States, concentrated in California and New York.

What is the gender split and age of Ben Simmons fans?

19.5% of Ben Simmons fans are female, 80.5% are male, with an average age of 29.9 years.

Which brands do Ben Simmons fans like most?

Ben Simmons fans show strongest brand affinity for Larry Bird (66.67×), Giannis Antetokounmpo (45.98×), and Bill Russell (109.43×) over the country average.

Where do Ben Simmons fans live in United States?

Ben Simmons fans in United States are most concentrated in California (reach 287,817), New York (reach 216,952), and Texas (reach 158,466). These three regions account for the largest share of the active audience.

What other brands do Ben Simmons fans also like?

Beyond Ben Simmons itself, the audience over-indexes on Giannis Antetokounmpo (45.98×), Bill Russell (109.43×), Tobias Harris (132.96×), and Zach LaVine (75.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ben Simmons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.