Rascasse Audience Intelligence

Dennis Rodman Audience in United States

A data profile of the people who buy, follow and care about Dennis Rodman in United States — modelled from more than twelve digital signal sources. Dennis Rodman has an estimated audience of 3,182,494 people in United States.

#100among Basketball in United States#1431among Person in United States#863in Sports

The average Dennis Rodman fan in United States is 28.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Seth Curry, Jon Gruden, Jameis Winston, with strongest over-indexing on Seth Curry (207.96× the country average).

Demographically, the Dennis Rodman audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dennis Rodman fan in United States is more male, around 28.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Seth Curry.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dennis Rodman profile in United States.

Audience size
3.2M
in United States
Gender
39.2%♀
60.8% male
Age
28.0
average years
Country rank
#9788
Person in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dennis Rodman fans

39.2% are female, 60.8% are male, average age 28.0.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Dennis Rodman audience in United States
MetricValue
Female39.2%
Male60.8%
Average age28.0
Estimated audience size3,182,494
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the Dennis Rodman audience in United States
Age bracketShare%
16-1954%
20-2923%
30-3910%
40-497%
50+7%
Fig. 04

Worldwide distribution

45.4%

of the worldwide Dennis Rodman audience comes from United States.

Worldwide audience distribution share by country for Dennis Rodman
CountryShare
United States45.4%
Brazil4.7%
Germany4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dennis Rodman audience in United States is strongest.

Fig. 05

Top regions by affinity

Dennis Rodman fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~70K1.27×
02Illinois~200K1.26×
03Washington, District of Columbia~10K1.24×
04Oklahoma~50K1.22×
05Arizona~90K1.17×
06Maryland~70K1.14×
07Mississippi~30K1.14×
08Georgia~100K1.12×
09Indiana~80K1.12×
10Michigan~100K1.11×
11North Carolina~100K1.10×
12Virginia~100K1.09×
13Louisiana~50K1.09×
14Texas~300K1.08×
15New Jersey~100K1.06×
16Tennessee~80K1.04×
17Missouri~60K1.04×
18Kentucky~50K1.04×
19Utah~30K1.04×
20Iowa~30K1.03×
21Ohio~100K1.02×
22South Carolina~60K1.02×
23Arkansas~30K1.02×
24New York~200K1.00×
25Alaska~8K1.00×
26Colorado~60K0.99×
27Minnesota~50K0.99×
28Florida~200K0.98×
29Massachusetts~70K0.98×
30California~400K0.97×
31Oregon~40K0.97×
32Pennsylvania~100K0.96×
33Kansas~30K0.96×
34North Dakota~7K0.95×
35Montana~10K0.94×
36Washington~70K0.93×
37Wisconsin~50K0.93×
38Nevada~30K0.93×
39Nebraska~20K0.93×
40Delaware~9K0.92×
41West Virginia~20K0.91×
42Hawaii~10K0.91×
43South Dakota~8K0.90×
44Rhode Island~10K0.89×
45Maine~10K0.88×
46New Mexico~20K0.87×
47Idaho~20K0.87×
48New Hampshire~10K0.84×
49Vermont~5K0.79×
50Connecticut~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Dennis Rodman, United States
0.72×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dennis Rodman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dennis Rodman audience
#·InterestCategoryAffinity×
01Darrelle RevisSports235.69×
02Luke KuechlySports228.27×
03Andre JohnsonSports225.70×
04Jon GrudenSports215.62×
05Seth CurrySports207.96×
06Brian DawkinsSports207.04×
07Brian UrlacherSports200.76×
08Jameis WinstonSports177.98×
09Sean PaytonSports175.74×
10Giancarlo StantonSports173.93×
11Max ScherzerSports160.80×
12Marcus SmartSports138.26×
13Kirk CousinsSports132.49×
14Scottie PippenSports126.69×
15Larry BirdSports121.45×
16Bo JacksonSports117.49×
17Dirk NowitzkiSports114.79×
18HudlSports55.45×
19Luka DončićSports54.22×
20Giannis AntetokounmpoSports37.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dennis Rodman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dennis Rodman audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.58×
PatriotismCONSERVATISM1.21×
SpiritualityBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dennis Rodman audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.79×
Pet OwnershipJOY0.81×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dennis Rodman have in United States?

Dennis Rodman has an estimated audience of 3,182,494 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dennis Rodman fans?

39.2% of Dennis Rodman fans are female, 60.8% are male, with an average age of 28.0 years.

03

Which brands do Dennis Rodman fans like most?

Dennis Rodman fans show strongest brand affinity for Seth Curry (207.96×), Jon Gruden (215.62×), and Jameis Winston (177.98×) over the country average.

04

Where do Dennis Rodman fans live in United States?

Dennis Rodman fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dennis Rodman fans also like?

Beyond Dennis Rodman itself, the audience over-indexes on Jon Gruden (215.62×), Jameis Winston (177.98×), Kirk Cousins (132.49×), and Larry Bird (121.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dennis Rodman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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