Dennis Rodman Audience in United States

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Dennis Rodman has an estimated audience of 3,702,867 people in United States. 39.2% are female, 60.8% are male, average age 28.0. Top regions: California, Texas, Florida. Top brand affinities: Jon Gruden, Seth Curry, Jameis Winston, Kirk Cousins, Giancarlo Stanton.

The average Dennis Rodman fan in United States is 28.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jon Gruden, Seth Curry, Jameis Winston, with strongest over-indexing on Jon Gruden (215.62× the country average). Demographically, the Dennis Rodman audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Dennis Rodman fans

Demographic split for Dennis Rodman audience in United States
MetricValue
Female39.2%
Male60.8%
Average age28.0
Estimated audience size3,702,867

Audience persona

The typical Dennis Rodman fan in United States is more male, around 28.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jon Gruden.

Top regions in United States

Top regions ranked by reach for Dennis Rodman in United States
RegionReachAffinity
California420,8291.03×
Texas357,5061.12×
Florida251,7171×
New York219,0361.06×
Illinois158,9131.29×
Georgia130,2111.14×
North Carolina126,2321.13×
Pennsylvania123,4040.99×
Ohio117,3491.03×
Michigan108,7391.12×
New Jersey104,7411.11×
Virginia103,0971.14×
Arizona92,6461.23×
Tennessee77,0781.04×
Indiana76,5341.13×
Massachusetts74,8321.03×
Maryland73,3791.15×
Washington71,9650.97×
Alabama65,5401.27×
Missouri62,7131.05×
Colorado61,0181.05×
South Carolina55,9191×
Minnesota55,0061.04×
Wisconsin51,6430.93×
Louisiana51,2181.07×
Oklahoma48,0821.17×
Kentucky47,1051.01×
Oregon42,4071×
Utah35,1941.06×
Nevada33,2550.93×
Mississippi32,5371.07×
Iowa31,2491.02×
Arkansas29,0970.95×
Kansas27,8500.95×
Connecticut22,6910.61×
Nebraska16,9600.91×
Idaho15,6880.84×
New Mexico15,0150.81×
West Virginia14,6460.85×
Hawaii14,4000.9×
Washington, District of Columbia13,9871.26×
New Hampshire12,2410.84×
Maine11,7240.88×
Rhode Island10,1620.86×
Montana9,3910.91×
Delaware9,1600.9×
Alaska7,5000.95×
South Dakota7,0060.82×
North Dakota6,4420.85×
Vermont4,8300.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dennis Rodman audience
BrandAffinityCategory
Jon Gruden215.62×Sports
Seth Curry207.96×Sports
Jameis Winston177.98×Sports
Kirk Cousins132.49×Sports
Giancarlo Stanton173.93×Sports
Max Scherzer160.8×Sports
Larry Bird121.45×Sports
Luke Kuechly228.27×Sports
Sean Payton175.74×Sports
Bo Jackson117.49×Sports
Marcus Smart138.26×Sports
Andre Johnson225.7×Sports
Scottie Pippen126.69×Sports
Brian Dawkins207.04×Sports
Luka Dončić54.22×Sports
Hudl55.45×Sports
Brian Urlacher200.76×Sports
Darrelle Revis235.69×Sports
Golden Tate248.64×Sports
Paul Allen159.83×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dennis Rodman audience
TraitClusterScore
Early Adopter MentalityPOWER1.95
LGBTQ+ IdentityOPEN1.45
IndividualismJOY1.26
Social Media UsageJOY1.2
Convenience OrientationPREMIUM1.15
Urban LifestyleOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Dennis Rodman
CountryShare
United States49.9%
Brazil4.0%
Germany3.4%

See Dennis Rodman audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Dennis Rodman have in United States?

Dennis Rodman has an estimated audience of 3,702,867 people in United States, concentrated in California and Texas.

What is the gender split and age of Dennis Rodman fans?

39.2% of Dennis Rodman fans are female, 60.8% are male, with an average age of 28.0 years.

Which brands do Dennis Rodman fans like most?

Dennis Rodman fans show strongest brand affinity for Jon Gruden (215.62×), Seth Curry (207.96×), and Jameis Winston (177.98×) over the country average.

Where do Dennis Rodman fans live in United States?

Dennis Rodman fans in United States are most concentrated in California (reach 420,829), Texas (reach 357,506), and Florida (reach 251,717). These three regions account for the largest share of the active audience.

What other brands do Dennis Rodman fans also like?

Beyond Dennis Rodman itself, the audience over-indexes on Seth Curry (207.96×), Jameis Winston (177.98×), Kirk Cousins (132.49×), and Giancarlo Stanton (173.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dennis Rodman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.