Rascasse Audience Intelligence

Bo Jackson Audience in United States

A data profile of the people who buy, follow and care about Bo Jackson in United States — modelled from more than twelve digital signal sources. Bo Jackson has an estimated audience of 2,394,223 people in United States.

#69among Baseball in United States#2122among Person in United States#1103in Sports

The average Bo Jackson fan in United States is 44.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Ohio.

Top brand affinities include Sean Payton, Dennis Rodman, Erin Andrews, with strongest over-indexing on Sean Payton (274.66× the country average).

Demographically, the Bo Jackson audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bo Jackson fan in United States is more male, around 44.3 years old, with strong Family Orientation tendencies and a notable affinity for Sean Payton.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bo Jackson profile in United States.

Audience size
2.4M
in United States
Gender
17.2%♀
82.8% male
Age
44.3
average years
Country rank
#12318
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bo Jackson fans

17.2% are female, 82.8% are male, average age 44.3.

Fig. 02

Gender split

17.2%
Female
82.8%
Male
Demographic split for Bo Jackson audience in United States
MetricValue
Female17.2%
Male82.8%
Average age44.3
Estimated audience size2,394,223
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Bo Jackson audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3922%
40-4923%
50+32%
Fig. 04

Worldwide distribution

92.3%

of the worldwide Bo Jackson audience comes from United States.

Worldwide audience distribution share by country for Bo Jackson
CountryShare
United States92.3%
United Kingdom1.3%
Germany1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bo Jackson audience in United States is strongest.

Fig. 05

Top regions by affinity

Bo Jackson fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~80K2.45×
02Ohio~100K1.83×
03Kansas~30K1.55×
04Missouri~50K1.33×
05Mississippi~30K1.27×
06Georgia~90K1.22×
07Maryland~50K1.18×
08Illinois~90K1.11×
09Louisiana~40K1.11×
10South Carolina~40K1.10×
11Pennsylvania~90K1.08×
12Tennessee~50K1.08×
13Indiana~50K1.08×
14Washington, District of Columbia~8K1.08×
15Nebraska~10K1.07×
16West Virginia~10K1.06×
17Virginia~60K1.04×
18Iowa~20K1.04×
19Arkansas~20K1.03×
20North Carolina~80K1.02×
21Michigan~70K1.02×
22Kentucky~30K1.00×
23Oklahoma~30K0.98×
24Delaware~7K0.97×
25Nevada~20K0.96×
26Wisconsin~30K0.94×
27South Dakota~5K0.94×
28Montana~6K0.93×
29New Jersey~60K0.91×
30North Dakota~5K0.90×
31Connecticut~20K0.88×
32Texas~200K0.87×
33California~200K0.86×
34Colorado~30K0.86×
35Idaho~10K0.85×
36Arizona~40K0.84×
37Massachusetts~40K0.84×
38Minnesota~30K0.84×
39New Hampshire~8K0.84×
40Rhode Island~7K0.84×
41Oregon~20K0.83×
42Florida~100K0.82×
43Washington~40K0.82×
44Hawaii~9K0.80×
45Utah~20K0.79×
46New York~100K0.78×
47Maine~7K0.78×
48New Mexico~10K0.77×
49Alaska~4K0.74×
50Vermont~3K0.74×
Fig. 06

Affinity by region

Affinity by region — Bo Jackson, United States
0.74×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bo Jackson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bo Jackson audience
#·InterestCategoryAffinity×
01Sean PaytonSports274.66×
02Erin AndrewsSports144.23×
03Dennis RodmanSports117.49×
04Emmy RossumMovies & TV43.92×
05DeMar DeRozanSports42.21×
06YES NetworkMovies & TV36.29×
07Freddie FreemanSports29.02×
08Magic JohnsonSports25.12×
09Eli ManningSports22.78×
10Brett FavreSports21.60×
11StubHubTravel & Leisure20.32×
12Liev SchreiberMovies & TV20.00×
13Dwight HowardSports20.00×
14Alyssa MilanoMovies & TV19.53×
15Auburn Tigers footballSports19.17×
16Florida GatorsSports18.47×
17Larry BirdSports17.67×
18HudlSports15.95×
19Mariska HargitayMovies & TV14.01×
20Capital OneBusiness & Career4.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bo Jackson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bo Jackson audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.42×
PatriotismCONSERVATISM1.84×
Career OrientationPOWER1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bo Jackson audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Healthy LifestyleBALANCE0.69×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bo Jackson have in United States?

Bo Jackson has an estimated audience of 2,394,223 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bo Jackson fans?

17.2% of Bo Jackson fans are female, 82.8% are male, with an average age of 44.3 years.

03

Which brands do Bo Jackson fans like most?

Bo Jackson fans show strongest brand affinity for Sean Payton (274.66×), Dennis Rodman (117.49×), and Erin Andrews (144.23×) over the country average.

04

Where do Bo Jackson fans live in United States?

Bo Jackson fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Ohio (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bo Jackson fans also like?

Beyond Bo Jackson itself, the audience over-indexes on Dennis Rodman (117.49×), Erin Andrews (144.23×), Emmy Rossum (43.92×), and StubHub (20.32×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bo Jackson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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