Bo Jackson Audience in United States

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Bo Jackson has an estimated audience of 2,470,162 people in United States. 17.2% are female, 82.8% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Primary and secondary antibodies, Sinaloa, Gloria, Alaska, Israel.

The average Bo Jackson fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Primary and secondary antibodies, Sinaloa, Gloria, with strongest over-indexing on Primary and secondary antibodies (130.54× the country average). Demographically, the Bo Jackson audience skews more male with an average age of 44.3, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Bo Jackson fans

Demographic split for Bo Jackson audience in United States
MetricValue
Female17.2%
Male82.8%
Average age44.3
Estimated audience size2,470,162

Audience persona

The typical Bo Jackson fan in United States is more male, around 44.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Primary and secondary antibodies.

Top regions in United States

Top regions ranked by reach for Bo Jackson in United States
RegionReachAffinity
California253,1800.93×
Texas196,1840.92×
Florida141,2720.84×
New York115,0090.83×
Ohio105,7671.39×
Illinois97,1021.18×
Georgia96,9171.27×
Pennsylvania89,1121.07×
Alabama82,4842.39×
North Carolina76,7471.03×
Virginia65,9081.1×
Missouri61,3491.54×
Michigan61,1470.95×
Maryland57,2821.35×
New Jersey55,7380.89×
Tennessee55,4691.12×
Indiana45,0881×
Arizona44,9170.89×
Washington40,2620.81×
South Carolina39,9651.08×
Massachusetts38,9780.8×
Louisiana36,4871.15×
Kansas35,9121.84×
Colorado34,1200.88×
Wisconsin33,3150.9×
Kentucky30,0760.97×
Minnesota29,3080.83×
Oklahoma26,3580.96×
Mississippi24,7201.21×
Nevada24,6841.03×
Oregon23,8910.84×
Arkansas21,0931.04×
Connecticut20,7620.84×
Iowa20,5121.01×
Utah17,3520.78×
Nebraska13,5211.09×
West Virginia11,3730.99×
Idaho9,8880.8×
Washington, District of Columbia9,3581.26×
New Mexico9,2420.75×
Hawaii8,1120.76×
New Hampshire7,0120.72×
Maine6,2050.7×
Montana6,1050.89×
Rhode Island6,0970.78×
Delaware6,0630.89×
South Dakota4,8310.85×
North Dakota4,3330.85×
Alaska3,3200.63×
Wyoming2,7570.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bo Jackson audience
BrandAffinityCategory
Primary and secondary antibodies130.54×Health
Sinaloa12.73×Travel & Leisure
Gloria20×Music & Radio
Alaska2.33×Travel & Leisure
Israel2.81×Travel & Leisure
Kevin Barnes47.78×Music & Radio
YouTube Red19.67×Movies & TV
Minnesota1.79×Travel & Leisure
Surf kayaking14.43×Sports
Nebraska2.59×Travel & Leisure
Identity Theft Resource Center55.48×Technology & Electronics
Unique Gifts1.73×Shopping
Grammarly3.37×Business & Career
Graham Greene4.15×Literature
Iowa Lottery6.77×Games
Justice1.77×Politics & Society
Birthday Gifts1.8×Kids & Family
Jeep Grand Cherokee (WJ)3.43×Cars & Mobility
Whitley County, Kentucky9.38×Travel & Leisure
Grinch2.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bo Jackson audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.56
Family OrientationCONSERVATISM1.82
Career OrientationPOWER1.31
Risk AppetiteTHRILL1.22
Early Adopter MentalityPOWER1.2
Sports ActivityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Bo Jackson
CountryShare
United States92.7%
United Kingdom1.2%
Germany1.2%

See Bo Jackson audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Bo Jackson have in United States?

Bo Jackson has an estimated audience of 2,470,162 people in United States, concentrated in California and Texas.

What is the gender split and age of Bo Jackson fans?

17.2% of Bo Jackson fans are female, 82.8% are male, with an average age of 44.3 years.

Which brands do Bo Jackson fans like most?

Bo Jackson fans show strongest brand affinity for Primary and secondary antibodies (130.54×), Sinaloa (12.73×), and Gloria (20×) over the country average.

Where do Bo Jackson fans live in United States?

Bo Jackson fans in United States are most concentrated in California (reach 253,180), Texas (reach 196,184), and Florida (reach 141,272). These three regions account for the largest share of the active audience.

What other brands do Bo Jackson fans also like?

Beyond Bo Jackson itself, the audience over-indexes on Sinaloa (12.73×), Gloria (20×), Alaska (2.33×), and Israel (2.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bo Jackson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.