Bo Jackson Audience in United States

Bo Jackson has an estimated audience of 2,470,162 people in United States. 17.2% are female, 82.8% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Dennis Rodman, Emmy Rossum, Sean Payton, Erin Andrews, StubHub.

The average Bo Jackson fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dennis Rodman, Emmy Rossum, Sean Payton, with strongest over-indexing on Dennis Rodman (130.54× the country average). Demographically, the Bo Jackson audience skews more male with an average age of 44.3, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Bo Jackson fans

Demographic split for Bo Jackson audience in United States
MetricValue
Female17.2%
Male82.8%
Average age44.3
Estimated audience size2,470,162

Audience persona

The typical Bo Jackson fan in United States is more male, around 44.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dennis Rodman.

Top regions in United States

Top regions ranked by reach for Bo Jackson in United States
RegionReachAffinity
California253,1800.93×
Texas196,1840.92×
Florida141,2720.84×
New York115,0090.83×
Ohio105,7671.39×
Illinois97,1021.18×
Georgia96,9171.27×
Pennsylvania89,1121.07×
Alabama82,4842.39×
North Carolina76,7471.03×
Virginia65,9081.1×
Missouri61,3491.54×
Michigan61,1470.95×
Maryland57,2821.35×
New Jersey55,7380.89×
Tennessee55,4691.12×
Indiana45,0881×
Arizona44,9170.89×
Washington40,2620.81×
South Carolina39,9651.08×
Massachusetts38,9780.8×
Louisiana36,4871.15×
Kansas35,9121.84×
Colorado34,1200.88×
Wisconsin33,3150.9×
Kentucky30,0760.97×
Minnesota29,3080.83×
Oklahoma26,3580.96×
Mississippi24,7201.21×
Nevada24,6841.03×
Oregon23,8910.84×
Arkansas21,0931.04×
Connecticut20,7620.84×
Iowa20,5121.01×
Utah17,3520.78×
Nebraska13,5211.09×
West Virginia11,3730.99×
Idaho9,8880.8×
Washington, District of Columbia9,3581.26×
New Mexico9,2420.75×
Hawaii8,1120.76×
New Hampshire7,0120.72×
Maine6,2050.7×
Montana6,1050.89×
Rhode Island6,0970.78×
Delaware6,0630.89×
South Dakota4,8310.85×
North Dakota4,3330.85×
Alaska3,3200.63×
Wyoming2,7570.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bo Jackson audience
BrandAffinityCategory
Dennis Rodman130.54×Sports
Emmy Rossum78.35×Movies & TV
Sean Payton119.19×Sports
Erin Andrews104.24×Sports
StubHub25.63×Travel & Leisure
Freddie Freeman45.99×Sports
Auburn Tigers football23.21×Sports
DeMar DeRozan43.31×Sports
Capital One6.76×Business & Career
Florida Gators21.79×Sports
Magic Johnson23.75×Sports
Behati Prinsloo55.48×Fashion & Accessoires
Brett Favre24.36×Sports
Larry Bird20.87×Sports
Kareem Abdul-Jabbar27.77×Sports
YES Network47.78×Movies & TV
Eli Manning24.26×Sports
Aaron Rodgers7.42×Sports
Alyssa Milano20×Movies & TV
Molly Ringwald19.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bo Jackson audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.56
Family OrientationCONSERVATISM1.82
Career OrientationPOWER1.31
Risk AppetiteTHRILL1.22
Early Adopter MentalityPOWER1.2
Sports ActivityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Bo Jackson
CountryShare
United States92.7%
United Kingdom1.2%
Germany1.2%

See Bo Jackson audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Bo Jackson have in United States?

Bo Jackson has an estimated audience of 2,470,162 people in United States, concentrated in California and Texas.

What is the gender split and age of Bo Jackson fans?

17.2% of Bo Jackson fans are female, 82.8% are male, with an average age of 44.3 years.

Which brands do Bo Jackson fans like most?

Bo Jackson fans show strongest brand affinity for Dennis Rodman (130.54×), Emmy Rossum (78.35×), and Sean Payton (119.19×) over the country average.

Where do Bo Jackson fans live in United States?

Bo Jackson fans in United States are most concentrated in California (reach 253,180), Texas (reach 196,184), and Florida (reach 141,272). These three regions account for the largest share of the active audience.

What other brands do Bo Jackson fans also like?

Beyond Bo Jackson itself, the audience over-indexes on Emmy Rossum (78.35×), Sean Payton (119.19×), Erin Andrews (104.24×), and StubHub (25.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bo Jackson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.