Max Scherzer Audience in United States

Max Scherzer has an estimated audience of 2,383,807 people in United States. 35.3% are female, 64.7% are male, average age 39.6. Top regions: Texas, California, New York. Top brand affinities: Dennis Rodman, Sean Payton, Freddie Freeman, Manny Machado, StubHub.

The average Max Scherzer fan in United States is 39.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Dennis Rodman, Sean Payton, Freddie Freeman, with strongest over-indexing on Dennis Rodman (140.55× the country average). Demographically, the Max Scherzer audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Max Scherzer fans

Demographic split for Max Scherzer audience in United States
MetricValue
Female35.3%
Male64.7%
Average age39.6
Estimated audience size2,383,807

Audience persona

The typical Max Scherzer fan in United States is more male, around 39.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dennis Rodman.

Top regions in United States

Top regions ranked by reach for Max Scherzer in United States
RegionReachAffinity
Texas382,4121.87×
California283,6121.08×
New York245,0061.84×
Florida144,6330.9×
Michigan140,6342.26×
Pennsylvania114,5111.43×
New Jersey110,6471.83×
Virginia100,2191.73×
Illinois86,6851.09×
Maryland80,7201.97×
Georgia73,0680.99×
Ohio70,7540.96×
Missouri70,4671.83×
North Carolina59,3130.83×
Massachusetts55,3011.18×
Tennessee39,7820.83×
Arizona39,3950.81×
Washington36,6520.77×
Connecticut35,0981.47×
Indiana34,2020.79×
Wisconsin32,3260.9×
South Carolina29,9450.83×
Colorado26,8960.72×
Minnesota26,0680.76×
Oklahoma24,4140.92×
Nevada21,1570.92×
Kentucky21,0100.7×
Louisiana20,3830.66×
Alabama18,9180.57×
Kansas16,6090.88×
Oregon16,4820.6×
Iowa16,2790.83×
Washington, District of Columbia15,0192.1×
Arkansas14,7520.75×
Utah11,1330.52×
Mississippi10,9250.56×
West Virginia9,3790.84×
Delaware8,8581.35×
New Hampshire8,8490.94×
Maine8,1860.96×
Nebraska8,1270.68×
Rhode Island7,6611.01×
New Mexico7,3050.61×
Hawaii7,1240.7×
Idaho6,5860.55×
Montana4,2970.65×
Vermont3,6920.88×
North Dakota3,3870.69×
South Dakota3,2880.6×
Alaska1,9940.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Max Scherzer audience
BrandAffinityCategory
Dennis Rodman140.55×Sports
Sean Payton120.89×Sports
Freddie Freeman72.22×Sports
Manny Machado84.93×Sports
StubHub25.63×Travel & Leisure
Emmy Rossum30.69×Movies & TV
Jeremy Allen White20×Movies & TV
Derek Jeter28.81×Sports
Seattle Mariners10.44×Sports
Stacy Keibler30.6×Movies & TV
Wrigley Field38.94×Sports
Florida Gators baseball55.43×Sports
LPGA13.69×Sports
Uber8.72×Cars & Mobility
Aaron Judge10×Sports
Liev Schreiber17.95×Movies & TV
Luka Dončić9.89×Sports
Washington Nationals13.17×Sports
Hudl9.91×Sports
Major League Baseball All-Star Game8.44×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Max Scherzer audience
TraitClusterScore
Urban LifestyleOPEN2.06
PatriotismCONSERVATISM1.24
Need for SecurityCONSERVATISM1.14
Sports ActivityPOWER1.1
Convenience OrientationPREMIUM1.1
TravellingTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Max Scherzer
CountryShare
United States52.6%
Canada42.7%
Mexico1.4%

See Max Scherzer audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Max Scherzer have in United States?

Max Scherzer has an estimated audience of 2,383,807 people in United States, concentrated in Texas and California.

What is the gender split and age of Max Scherzer fans?

35.3% of Max Scherzer fans are female, 64.7% are male, with an average age of 39.6 years.

Which brands do Max Scherzer fans like most?

Max Scherzer fans show strongest brand affinity for Dennis Rodman (140.55×), Sean Payton (120.89×), and Freddie Freeman (72.22×) over the country average.

Where do Max Scherzer fans live in United States?

Max Scherzer fans in United States are most concentrated in Texas (reach 382,412), California (reach 283,612), and New York (reach 245,006). These three regions account for the largest share of the active audience.

What other brands do Max Scherzer fans also like?

Beyond Max Scherzer itself, the audience over-indexes on Sean Payton (120.89×), Freddie Freeman (72.22×), Manny Machado (84.93×), and StubHub (25.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Max Scherzer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.