Rascasse Audience Intelligence

Max Scherzer Audience in United States

A data profile of the people who buy, follow and care about Max Scherzer in United States — modelled from more than twelve digital signal sources. Max Scherzer has an estimated audience of 2,345,395 people in United States.

#71among Baseball in United States#2176among Person in United States#1124in Sports

The average Max Scherzer fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sean Payton, Dennis Rodman, Manny Machado, with strongest over-indexing on Sean Payton (332.14× the country average).

Demographically, the Max Scherzer audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Max Scherzer fan in United States is more male, around 39.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sean Payton.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Max Scherzer profile in United States.

Audience size
2.3M
in United States
Gender
35.3%♀
64.7% male
Age
39.6
average years
Country rank
#12532
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Max Scherzer fans

35.3% are female, 64.7% are male, average age 39.6.

Fig. 02

Gender split

35.3%
Female
64.7%
Male
Demographic split for Max Scherzer audience in United States
MetricValue
Female35.3%
Male64.7%
Average age39.6
Estimated audience size2,345,395
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Max Scherzer audience in United States
Age bracketShare%
16-1910%
20-2925%
30-3926%
40-4923%
50+15%
Fig. 04

Worldwide distribution

52.1%

of the worldwide Max Scherzer audience comes from United States.

Worldwide audience distribution share by country for Max Scherzer
CountryShare
United States52.1%
Canada43.2%
Mexico1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Max Scherzer audience in United States is strongest.

Fig. 05

Top regions by affinity

Max Scherzer fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K2.30×
02Missouri~70K1.73×
03Washington, District of Columbia~10K1.72×
04Maryland~60K1.53×
05New York~200K1.46×
06New Jersey~90K1.46×
07Virginia~80K1.39×
08Washington~60K1.36×
09Pennsylvania~100K1.33×
10Connecticut~30K1.30×
11Massachusetts~60K1.29×
12Texas~300K1.28×
13California~300K1.26×
14Delaware~8K1.26×
15Illinois~90K1.20×
16Wisconsin~40K1.16×
17Rhode Island~8K1.09×
18Arizona~50K1.06×
19New Hampshire~10K1.03×
20Maine~9K1.02×
21Ohio~70K1.01×
22Vermont~4K0.99×
23Kansas~20K0.98×
24Minnesota~30K0.95×
25Iowa~20K0.95×
26Nevada~20K0.92×
27Montana~6K0.91×
28North Dakota~4K0.89×
29Florida~100K0.88×
30West Virginia~10K0.86×
31South Dakota~5K0.85×
32Indiana~40K0.84×
33Oregon~20K0.83×
34Colorado~30K0.81×
35Idaho~10K0.81×
36Georgia~60K0.80×
37Hawaii~8K0.80×
38North Carolina~60K0.79×
39South Carolina~30K0.78×
40Tennessee~40K0.76×
41Kentucky~20K0.76×
42Oklahoma~20K0.75×
43Utah~20K0.74×
44Nebraska~9K0.73×
45Alaska~4K0.72×
46New Mexico~8K0.70×
47Arkansas~10K0.69×
48Louisiana~20K0.64×
49Alabama~20K0.61×
50Mississippi~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Max Scherzer, United States
0.61×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Max Scherzer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Max Scherzer audience
#·InterestCategoryAffinity×
01Sean PaytonSports332.14×
02Dennis RodmanSports160.80×
03Manny MachadoSports123.80×
04Florida Gators baseballSports89.01×
05Emmy RossumMovies & TV49.48×
06Stacy KeiblerMovies & TV46.24×
07Wrigley FieldSports43.86×
08YES NetworkMovies & TV43.38×
09Freddie FreemanSports40.57×
10Derek JeterSports32.31×
11StubHubTravel & Leisure25.83×
12Florida GatorsSports23.00×
13Baseball gloveSports20.09×
14Jeremy Allen WhiteMovies & TV20.00×
15Liev SchreiberMovies & TV20.00×
16HudlSports17.49×
17Seattle MarinersSports15.27×
18Washington NationalsSports14.48×
19Aaron JudgeSports12.31×
20UberCars & Mobility8.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Max Scherzer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Max Scherzer audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.23×
PatriotismCONSERVATISM2.06×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Max Scherzer audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
Design AffinityPREMIUM0.66×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Max Scherzer have in United States?

Max Scherzer has an estimated audience of 2,345,395 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Max Scherzer fans?

35.3% of Max Scherzer fans are female, 64.7% are male, with an average age of 39.6 years.

03

Which brands do Max Scherzer fans like most?

Max Scherzer fans show strongest brand affinity for Sean Payton (332.14×), Dennis Rodman (160.8×), and Manny Machado (123.8×) over the country average.

04

Where do Max Scherzer fans live in United States?

Max Scherzer fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Max Scherzer fans also like?

Beyond Max Scherzer itself, the audience over-indexes on Dennis Rodman (160.8×), Manny Machado (123.8×), Emmy Rossum (49.48×), and StubHub (25.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Max Scherzer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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