Baseball glove Audience in United States

Baseball glove logo

Baseball glove has an estimated audience of 2,469,433 people in United States. 28.3% are female, 71.7% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Major League Baseball All-Star Game, Freddie Freeman, Baseball bat, World Baseball Classic, Aaron Judge.

The average Baseball glove fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Major League Baseball All-Star Game, Freddie Freeman, Baseball bat, with strongest over-indexing on Major League Baseball All-Star Game (14.3× the country average). Demographically, the Baseball glove audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Baseball

Demographics of Baseball glove fans

Demographic split for Baseball glove audience in United States
MetricValue
Female28.3%
Male71.7%
Average age36.3
Estimated audience size2,469,433

Audience persona

The typical Baseball glove fan in United States is more male, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Major League Baseball All-Star Game.

Top regions in United States

Top regions ranked by reach for Baseball glove in United States
RegionReachAffinity
California296,5641.09×
Texas249,7371.18×
Florida124,5470.74×
New York121,9380.88×
Pennsylvania94,6351.14×
Ohio82,8571.09×
Georgia78,5191.03×
Illinois75,1230.91×
North Carolina69,0760.93×
New Jersey59,7540.95×
Tennessee57,4001.16×
Michigan56,4380.87×
Arizona51,7161.03×
Alabama48,8951.42×
Missouri48,2611.21×
Indiana45,7121.01×
Virginia45,0480.75×
Louisiana43,0781.35×
South Carolina38,3451.03×
Oklahoma38,0791.39×
Massachusetts37,7700.78×
Washington37,6000.76×
Minnesota37,2291.05×
Wisconsin35,6270.96×
Mississippi35,3691.74×
Kentucky34,5571.12×
Maryland29,6080.7×
Iowa29,2061.44×
Colorado28,3140.73×
Arkansas26,9051.32×
Kansas24,6391.27×
Connecticut20,1890.82×
Oregon19,8170.7×
Utah17,0260.77×
New Mexico16,6291.34×
West Virginia16,4041.43×
Nevada15,8700.66×
Nebraska15,8161.28×
Hawaii11,0281.04×
Idaho9,8370.79×
Maine9,3341.06×
New Hampshire9,0910.93×
South Dakota6,4001.12×
North Dakota5,4711.08×
Delaware5,2690.77×
Montana5,1570.75×
Rhode Island4,8800.62×
Washington, District of Columbia4,4990.61×
Vermont3,6050.83×
Wyoming3,0150.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baseball glove audience
BrandAffinityCategory
Major League Baseball All-Star Game14.3×Sports
Freddie Freeman25.84×Sports
Baseball bat11.07×Sports
World Baseball Classic26.34×Sports
Aaron Judge11.46×Sports
Angry Birds (video game)32.13×Games
Texas Rangers (baseball)9.95×Sports
Johnny Manziel22.49×Sports
Max Scherzer20.09×Sports
Detroit Tigers5.95×Sports
LSU Tigers football9.44×Sports
MLB Network9.22×Sports
Fukuoka SoftBank Hawks40.52×Sports
Minor League Baseball8.58×Sports
Hanshin Tigers48.98×Sports
MLB3.43×Sports
Orix Buffaloes50.38×Sports
Major League Baseball postseason14.85×Sports
College softball13.27×Sports
LSU Tigers baseball16.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baseball glove audience
TraitClusterScore
SustainabilityBALANCE1.42
Luxury OrientationPREMIUM1.33
Sports ActivityPOWER1.25
PatriotismCONSERVATISM1.19
LGBTQ+ IdentityOPEN1.16
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Baseball glove
CountryShare
Japan42.3%
United States31.7%
Taiwan2.4%

See Baseball glove audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Baseball glove have in United States?

Baseball glove has an estimated audience of 2,469,433 people in United States, concentrated in California and Texas.

What is the gender split and age of Baseball glove fans?

28.3% of Baseball glove fans are female, 71.7% are male, with an average age of 36.3 years.

Which brands do Baseball glove fans like most?

Baseball glove fans show strongest brand affinity for Major League Baseball All-Star Game (14.3×), Freddie Freeman (25.84×), and Baseball bat (11.07×) over the country average.

Where do Baseball glove fans live in United States?

Baseball glove fans in United States are most concentrated in California (reach 296,564), Texas (reach 249,737), and Florida (reach 124,547). These three regions account for the largest share of the active audience.

What other brands do Baseball glove fans also like?

Beyond Baseball glove itself, the audience over-indexes on Freddie Freeman (25.84×), Baseball bat (11.07×), World Baseball Classic (26.34×), and Aaron Judge (11.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baseball glove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.