Rascasse Audience Intelligence

Baseball glove Audience in United States

A data profile of the people who buy, follow and care about Baseball glove in United States — modelled from more than twelve digital signal sources. Baseball glove has an estimated audience of 2,469,433 people in United States.

#67among Baseball in United States#5657among Topic in United States#1072in Sports

The average Baseball glove fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Major League Baseball All-Star Game, Freddie Freeman, Baseball bat, with strongest over-indexing on Major League Baseball All-Star Game (14.3× the country average).

Demographically, the Baseball glove audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baseball glove fan in United States is more male, around 36.3 years old, with strong Pet Ownership tendencies and a notable affinity for Major League Baseball All-Star Game.

Category: Sports · Type: Topic · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baseball glove profile in United States.

Audience size
2.5M
in United States
Gender
28.3%♀
71.7% male
Age
36.3
average years
Country rank
#12024
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baseball glove fans

28.3% are female, 71.7% are male, average age 36.3.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for Baseball glove audience in United States
MetricValue
Female28.3%
Male71.7%
Average age36.3
Estimated audience size2,469,433
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Baseball glove audience in United States
Age bracketShare%
16-1929%
20-2916%
30-3922%
40-4921%
50+13%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Baseball glove audience comes from United States.

Worldwide audience distribution share by country for Baseball glove
CountryShare
Japan42.3%
United States31.6%
Taiwan2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baseball glove audience in United States is strongest.

Fig. 05

Top regions by affinity

Baseball glove fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.75×
02Alabama~50K1.41×
03Iowa~30K1.40×
04West Virginia~20K1.38×
05Oklahoma~40K1.33×
06Louisiana~40K1.31×
07Arkansas~30K1.28×
08Nebraska~20K1.28×
09New Mexico~20K1.28×
10Kansas~20K1.23×
11Texas~200K1.17×
12Missouri~50K1.17×
13Kentucky~40K1.15×
14Pennsylvania~90K1.14×
15South Dakota~7K1.14×
16North Dakota~6K1.11×
17Tennessee~50K1.10×
18Ohio~80K1.06×
19Hawaii~10K1.06×
20California~300K1.05×
21Wisconsin~40K1.04×
22Indiana~50K1.02×
23Georgia~80K1.01×
24Arizona~50K1.01×
25South Carolina~40K1.01×
26Maine~9K1.01×
27Minnesota~40K1.00×
28New Hampshire~9K0.95×
29Illinois~80K0.93×
30New Jersey~60K0.93×
31North Carolina~70K0.92×
32Vermont~4K0.87×
33Connecticut~20K0.86×
34Michigan~50K0.85×
35New York~100K0.84×
36Utah~20K0.84×
37Idaho~10K0.84×
38Washington~40K0.83×
39Montana~6K0.83×
40Delaware~6K0.83×
41Massachusetts~40K0.82×
42Virginia~50K0.79×
43Rhode Island~6K0.75×
44Oregon~20K0.74×
45Alaska~4K0.74×
46Florida~100K0.71×
47Colorado~30K0.71×
48Nevada~20K0.70×
49Maryland~30K0.68×
50Washington, District of Columbia~5K0.62×
Fig. 06

Affinity by region

Affinity by region — Baseball glove, United States
0.62×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baseball glove audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baseball glove audience
#·InterestCategoryAffinity×
01Orix BuffaloesSports50.38×
02Hanshin TigersSports48.98×
03Fukuoka SoftBank HawksSports40.52×
04Angry Birds (video game)Games32.13×
05Softball is For GirlsSports29.86×
06World Baseball ClassicSports26.34×
07Freddie FreemanSports25.84×
08Johnny ManzielSports22.49×
09Max ScherzerSports20.09×
10Major League Baseball postseasonSports14.85×
11Major League Baseball All-Star GameSports14.30×
12College softballSports13.27×
13Aaron JudgeSports11.46×
14Baseball batSports11.07×
15Texas Rangers (baseball)Sports9.95×
16LSU Tigers footballSports9.44×
17MLB NetworkSports9.22×
18Minor League BaseballSports8.58×
19Detroit TigersSports5.95×
20MLBSports3.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baseball glove audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baseball glove audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.40×
Healthy LifestyleBALANCE1.37×
Sports ActivityPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baseball glove audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.88×
Community OrientationOPEN0.90×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baseball glove have in United States?

Baseball glove has an estimated audience of 2,469,433 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baseball glove fans?

28.3% of Baseball glove fans are female, 71.7% are male, with an average age of 36.3 years.

03

Which brands do Baseball glove fans like most?

Baseball glove fans show strongest brand affinity for Major League Baseball All-Star Game (14.3×), Freddie Freeman (25.84×), and Baseball bat (11.07×) over the country average.

04

Where do Baseball glove fans live in United States?

Baseball glove fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Baseball glove fans also like?

Beyond Baseball glove itself, the audience over-indexes on Freddie Freeman (25.84×), Baseball bat (11.07×), World Baseball Classic (26.34×), and Angry Birds (video game) (32.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See Baseball glove audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baseball glove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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