Rascasse Audience Intelligence

Angry Birds (video game) Audience in United States

A data profile of the people who buy, follow and care about Angry Birds (video game) in United States — modelled from more than twelve digital signal sources. Angry Birds (video game) has an estimated audience of 1,213,707 people in United States.

#9among Casual game in United States#221among Video / Board Game in United States#435in Games

The average Angry Birds (video game) fan in United States is 32.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Baseball glove, Candy Crush Soda Saga, Tilapia, with strongest over-indexing on Baseball glove (32.13× the country average).

Demographically, the Angry Birds (video game) audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Angry Birds (video game) fan in United States is more male, around 32.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Baseball glove.

Category: Games · Type: Video / Board Game · Subtype: Casual game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Angry Birds (video game) profile in United States.

Audience size
1.2M
in United States
Gender
35.0%♀
65.0% male
Age
32.1
average years
Country rank
#20716
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Angry Birds (video game) fans

35.0% are female, 65.0% are male, average age 32.1.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Angry Birds (video game) audience in United States
MetricValue
Female35.0%
Male65.0%
Average age32.1
Estimated audience size1,213,707
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Angry Birds (video game) audience in United States
Age bracketShare%
16-1942%
20-2919%
30-3915%
40-4913%
50+11%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Angry Birds (video game) audience comes from United States.

Worldwide audience distribution share by country for Angry Birds (video game)
CountryShare
United States28.2%
Japan8.2%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Angry Birds (video game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Angry Birds (video game) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.50×
02California~200K1.36×
03Arizona~30K1.33×
04Alabama~20K1.27×
05Georgia~50K1.26×
06Illinois~50K1.24×
07Florida~100K1.22×
08Nevada~10K1.19×
09Louisiana~20K1.17×
10North Carolina~40K1.15×
11New Jersey~30K1.15×
12Mississippi~10K1.14×
13Arkansas~10K1.12×
14Montana~4K1.12×
15New Mexico~7K1.11×
16Oklahoma~10K1.09×
17Maryland~20K1.07×
18Washington~30K1.06×
19Virginia~30K1.05×
20Tennessee~30K1.05×
21South Carolina~20K1.04×
22New York~70K1.03×
23Kentucky~20K1.01×
24Connecticut~10K1.00×
25Indiana~20K0.99×
26Massachusetts~20K0.98×
27Utah~10K0.97×
28Alaska~2K0.96×
29Pennsylvania~40K0.95×
30West Virginia~5K0.95×
31Ohio~30K0.94×
32Michigan~30K0.92×
33Kansas~9K0.91×
34Missouri~20K0.90×
35Hawaii~5K0.90×
36Nebraska~5K0.89×
37Delaware~3K0.89×
38Oregon~10K0.88×
39Rhode Island~3K0.88×
40Colorado~20K0.87×
41Idaho~5K0.85×
42Wisconsin~20K0.84×
43Minnesota~10K0.84×
44Washington, District of Columbia~3K0.84×
45South Dakota~2K0.83×
46North Dakota~2K0.83×
47Iowa~8K0.82×
48Maine~3K0.77×
49New Hampshire~4K0.76×
50Vermont~1K0.62×
Fig. 06

Affinity by region

Affinity by region — Angry Birds (video game), United States
0.62×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Angry Birds (video game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Angry Birds (video game) audience
#·InterestCategoryAffinity×
01TilapiaPets & Animals60.69×
02Candy Crush Soda SagaGames36.00×
03Temple RunGames35.55×
04Baseball gloveSports32.13×
05Grigor DimitrovSports23.27×
068 Ball PoolSports15.84×
07SimCityGames15.74×
08Angry BirdsGames14.18×
09Hay DayGames14.05×
10Subway SurfersGames13.46×
11Baseball capFashion & Accessoires12.59×
12MonstersMovies & TV7.37×
13Candy Crush SagaGames6.85×
14Final FantasyGames6.39×
15Gaming computerTechnology & Electronics6.10×
16PokémonGames5.65×
17MLB.comSports5.60×
18House musicMusic & Radio3.54×
19High schoolBusiness & Career3.52×
20Pizza HutFood & Beverages2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Angry Birds (video game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Angry Birds (video game) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.41×
Early Adopter MentalityPOWER1.24×
ExtroversionTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Angry Birds (video game) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
TraditionCONSERVATISM0.70×
SustainabilityBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Angry Birds (video game) have in United States?

Angry Birds (video game) has an estimated audience of 1,213,707 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Angry Birds (video game) fans?

35.0% of Angry Birds (video game) fans are female, 65.0% are male, with an average age of 32.1 years.

03

Which brands do Angry Birds (video game) fans like most?

Angry Birds (video game) fans show strongest brand affinity for Baseball glove (32.13×), Candy Crush Soda Saga (36×), and Tilapia (60.69×) over the country average.

04

Where do Angry Birds (video game) fans live in United States?

Angry Birds (video game) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Angry Birds (video game) fans also like?

Beyond Angry Birds (video game) itself, the audience over-indexes on Candy Crush Soda Saga (36×), Tilapia (60.69×), Baseball cap (12.59×), and Pokémon (5.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Angry Birds (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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