Angry Birds (video game) Audience in United States

Angry Birds (video game) logo

Angry Birds (video game) has an estimated audience of 1,197,148 people in United States. 35.0% are female, 65.0% are male, average age 32.1. Top regions: California, Texas, Florida. Top brand affinities: Angry Birds, SimCity, Subway Surfers, Baseball glove, Pokémon.

The average Angry Birds (video game) fan in United States is 32.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Angry Birds, SimCity, Subway Surfers, with strongest over-indexing on Angry Birds (20.97× the country average). Demographically, the Angry Birds (video game) audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Casual game

Demographics of Angry Birds (video game) fans

Demographic split for Angry Birds (video game) audience in United States
MetricValue
Female35.0%
Male65.0%
Average age32.1
Estimated audience size1,197,148

Audience persona

The typical Angry Birds (video game) fan in United States is more male, around 32.1 years old, with strong Social Media Usage tendencies and a notable affinity for Angry Birds.

Top regions in United States

Top regions ranked by reach for Angry Birds (video game) in United States
RegionReachAffinity
California188,8841.43×
Texas158,6441.54×
Florida104,1241.28×
New York73,5641.1×
Illinois52,3571.31×
Georgia48,4671.31×
North Carolina43,1781.2×
Pennsylvania39,0770.97×
Ohio35,7150.97×
New Jersey35,6761.17×
Arizona33,1631.36×
Virginia31,9221.09×
Michigan29,4360.94×
Washington27,1501.13×
Tennessee25,7101.07×
Massachusetts23,6901×
Maryland22,6031.1×
Indiana21,7941×
Alabama21,1731.27×
South Carolina18,4771.03×
Louisiana17,4001.13×
Missouri17,3870.9×
Colorado16,9340.9×
Wisconsin14,9440.83×
Minnesota14,6790.86×
Kentucky14,6520.98×
Nevada13,8651.2×
Oklahoma13,5171.02×
Connecticut12,3961.03×
Oregon12,1610.89×
Arkansas10,7451.09×
Mississippi10,7181.09×
Utah10,3870.97×
Kansas8,4740.9×
Iowa7,9470.81×
New Mexico6,4211.07×
West Virginia5,0760.91×
Nebraska5,0680.84×
Idaho4,8700.81×
Hawaii4,6860.91×
Montana3,7221.12×
New Hampshire3,4450.73×
Maine3,2230.75×
Rhode Island3,2060.84×
Washington, District of Columbia3,1510.88×
Delaware2,7290.83×
Alaska2,2050.86×
South Dakota2,1070.76×
North Dakota1,7290.7×
Wyoming1,1660.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Angry Birds (video game) audience
BrandAffinityCategory
Angry Birds20.97×Games
SimCity27.82×Games
Subway Surfers18.39×Games
Baseball glove19.97×Sports
Pokémon5.57×Games
Candy Crush Saga8.36×Games
Pokémon Trading Card Game13.38×Games
Baseball cap7.99×Fashion & Accessoires
8 Ball Pool18.26×Sports
Candy Crush Soda Saga18.81×Games
Bubble Shooter15.22×Games
Ezra Miller12.46×Movies & TV
MapleStory20.73×Games
Tilapia29.75×Pets & Animals
Grand Chase23.66×Sports
Gaming computer3.97×Technology & Electronics
Gambling2.28×Games
Grigor Dimitrov19.39×Sports
MLB.com3.92×Sports
High school2.76×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Angry Birds (video game) audience
TraitClusterScore
Social Media UsageJOY1.2
Early Adopter MentalityPOWER1.13
Price SensitivityPREMIUM1.07
Pet OwnershipJOY1.04
Quality AwarenessPREMIUM1.02
Convenience OrientationPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Angry Birds (video game)
CountryShare
United States28.6%
Japan8.4%
United Kingdom5.6%

See Angry Birds (video game) audiences in other countries

More Casual game audiences in United States

Frequently asked questions

How many fans does Angry Birds (video game) have in United States?

Angry Birds (video game) has an estimated audience of 1,197,148 people in United States, concentrated in California and Texas.

What is the gender split and age of Angry Birds (video game) fans?

35.0% of Angry Birds (video game) fans are female, 65.0% are male, with an average age of 32.1 years.

Which brands do Angry Birds (video game) fans like most?

Angry Birds (video game) fans show strongest brand affinity for Angry Birds (20.97×), SimCity (27.82×), and Subway Surfers (18.39×) over the country average.

Where do Angry Birds (video game) fans live in United States?

Angry Birds (video game) fans in United States are most concentrated in California (reach 188,884), Texas (reach 158,644), and Florida (reach 104,124). These three regions account for the largest share of the active audience.

What other brands do Angry Birds (video game) fans also like?

Beyond Angry Birds (video game) itself, the audience over-indexes on SimCity (27.82×), Subway Surfers (18.39×), Baseball glove (19.97×), and Pokémon (5.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Angry Birds (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.