Rascasse Audience Intelligence

Tilapia Audience in United States

A data profile of the people who buy, follow and care about Tilapia in United States — modelled from more than twelve digital signal sources. Tilapia has an estimated audience of 361,065 people in United States.

#12734among Topic in United States#618in Pets & Animals

The average Tilapia fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include American Graffiti, Dances with Wolves, GolfNow.com, with strongest over-indexing on American Graffiti (324.3× the country average).

Demographically, the Tilapia audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tilapia fan in United States is more male, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for American Graffiti.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tilapia profile in United States.

Audience size
361K
in United States
Gender
44.3%♀
55.7% male
Age
37.3
average years
Country rank
#43908
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tilapia fans

44.3% are female, 55.7% are male, average age 37.3.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Tilapia audience in United States
MetricValue
Female44.3%
Male55.7%
Average age37.3
Estimated audience size361,065
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Tilapia audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3916%
40-4916%
50+21%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Tilapia audience comes from United States.

Worldwide audience distribution share by country for Tilapia
CountryShare
Brazil10.1%
United States9.6%
Egypt5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tilapia audience in United States is strongest.

Fig. 05

Top regions by affinity

Tilapia fans by region: top regions in United States
#RegionReachAffinity×
01Florida~40K1.61×
02Hawaii~2K1.47×
03Texas~40K1.27×
04Georgia~10K1.26×
05Alabama~6K1.22×
06Arkansas~3K1.17×
07Maryland~7K1.14×
08California~40K1.13×
09North Carolina~10K1.11×
10South Carolina~6K1.10×
11Mississippi~3K1.10×
12Arizona~8K1.09×
13Louisiana~5K1.06×
14Oklahoma~4K1.06×
15Illinois~10K1.05×
16Tennessee~8K1.04×
17Indiana~7K1.04×
18Virginia~9K1.03×
19Washington~7K1.02×
20Alaska<1K1.02×
21Massachusetts~7K1.01×
22New York~20K1.00×
23Missouri~6K1.00×
24Utah~3K0.99×
25Nevada~3K0.98×
26Ohio~10K0.97×
27New Jersey~9K0.97×
28Pennsylvania~10K0.96×
29Washington, District of Columbia~1K0.96×
30Kansas~3K0.95×
31Kentucky~4K0.94×
32Iowa~3K0.94×
33Nebraska~2K0.94×
34Minnesota~5K0.93×
35Idaho~2K0.93×
36New Mexico~2K0.93×
37Delaware<1K0.93×
38Michigan~9K0.92×
39Connecticut~3K0.92×
40Oregon~4K0.91×
41West Virginia~1K0.89×
42North Dakota<1K0.89×
43Rhode Island~1K0.88×
44Colorado~5K0.87×
45Wisconsin~5K0.87×
46South Dakota<1K0.86×
47Montana<1K0.81×
48Maine<1K0.77×
49Vermont<1K0.76×
50New Hampshire~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Tilapia, United States
0.75×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tilapia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tilapia audience
#·InterestCategoryAffinity×
01American GraffitiMovies & TV324.30×
02CinemexMovies & TV214.97×
03Horse Meat DiscoMusic & Radio189.95×
04GolfNow.comSports162.93×
05Dances with WolvesMovies & TV139.45×
06WGT GolfGames78.39×
07Quake (series)Games67.08×
08Angry Birds (video game)Games60.69×
09Forge of EmpiresGames53.88×
10HearthstoneGames50.47×
112K GamesGames48.49×
12SimCityGames40.32×
13OrgainHealth37.61×
14Fish pondHome & Garden35.69×
15Kevin Nash (carp angler)Sports31.48×
16Paddle tennisSports30.80×
17Reebok ClassicFashion & Accessoires28.81×
18Guillaume CanetMovies & TV20.00×
19Scottie SchefflerSports14.96×
20Digital distributionBusiness & Career6.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tilapia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tilapia audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.42×
Luxury OrientationPREMIUM1.38×
Quality AwarenessPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tilapia audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Community OrientationOPEN0.73×
Convenience OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tilapia have in United States?

Tilapia has an estimated audience of 361,065 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Tilapia fans?

44.3% of Tilapia fans are female, 55.7% are male, with an average age of 37.3 years.

03

Which brands do Tilapia fans like most?

Tilapia fans show strongest brand affinity for American Graffiti (324.3×), Dances with Wolves (139.45×), and GolfNow.com (162.93×) over the country average.

04

Where do Tilapia fans live in United States?

Tilapia fans in United States are most concentrated in California (reach ~40K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Tilapia fans also like?

Beyond Tilapia itself, the audience over-indexes on Dances with Wolves (139.45×), GolfNow.com (162.93×), Cinemex (214.97×), and Angry Birds (video game) (60.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Tilapia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tilapia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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