Tilapia Audience in United States
Tilapia has an estimated audience of 361,065 people in United States. 44.3% are female, 55.7% are male, average age 37.3. Top regions: California, Florida, Texas. Top brand affinities: American Graffiti, Dances with Wolves, GolfNow.com, Cinemex, Angry Birds (video game).
The average Tilapia fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include American Graffiti, Dances with Wolves, GolfNow.com, with strongest over-indexing on American Graffiti (324.3× the country average). Demographically, the Tilapia audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Social Media Usage, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Tilapia fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 37.3 |
| Estimated audience size | 361,065 |
Audience persona
The typical Tilapia fan in United States is more male, around 37.3 years old, with strong Social Media Usage tendencies and a notable affinity for American Graffiti.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 46,295 | 1.17× |
| Florida | 42,400 | 1.73× |
| Texas | 40,882 | 1.32× |
| New York | 21,281 | 1.05× |
| Georgia | 14,820 | 1.33× |
| Illinois | 13,251 | 1.1× |
| North Carolina | 12,402 | 1.14× |
| Pennsylvania | 11,726 | 0.96× |
| Ohio | 11,057 | 0.99× |
| Virginia | 9,223 | 1.05× |
| New Jersey | 8,977 | 0.98× |
| Michigan | 8,841 | 0.94× |
| Arizona | 7,833 | 1.06× |
| Tennessee | 7,703 | 1.06× |
| Washington | 7,541 | 1.04× |
| Massachusetts | 7,330 | 1.03× |
| Maryland | 7,202 | 1.16× |
| Indiana | 6,880 | 1.04× |
| Alabama | 6,317 | 1.25× |
| South Carolina | 6,084 | 1.12× |
| Missouri | 6,007 | 1.03× |
| Colorado | 5,063 | 0.89× |
| Louisiana | 5,010 | 1.08× |
| Minnesota | 4,735 | 0.92× |
| Wisconsin | 4,698 | 0.86× |
| Oklahoma | 4,268 | 1.06× |
| Kentucky | 4,201 | 0.93× |
| Oregon | 3,891 | 0.94× |
| Nevada | 3,410 | 0.98× |
| Arkansas | 3,388 | 1.14× |
| Connecticut | 3,323 | 0.92× |
| Mississippi | 3,247 | 1.09× |
| Utah | 3,238 | 1× |
| Iowa | 2,809 | 0.94× |
| Kansas | 2,591 | 0.91× |
| Hawaii | 2,260 | 1.46× |
| Nebraska | 1,660 | 0.92× |
| New Mexico | 1,628 | 0.9× |
| Idaho | 1,543 | 0.85× |
| West Virginia | 1,414 | 0.84× |
| Washington, District of Columbia | 1,079 | 0.99× |
| New Hampshire | 1,031 | 0.72× |
| Rhode Island | 988 | 0.86× |
| Maine | 904 | 0.7× |
| Delaware | 870 | 0.87× |
| Montana | 753 | 0.75× |
| Alaska | 718 | 0.93× |
| South Dakota | 643 | 0.77× |
| North Dakota | 603 | 0.81× |
| Vermont | 421 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| American Graffiti | 324.3× | Movies & TV |
| Dances with Wolves | 139.45× | Movies & TV |
| GolfNow.com | 162.93× | Sports |
| Cinemex | 214.97× | Movies & TV |
| Angry Birds (video game) | 60.69× | Games |
| Scottie Scheffler | 14.96× | Sports |
| SimCity | 40.32× | Games |
| Quake (series) | 67.08× | Games |
| WGT Golf | 78.39× | Games |
| Horse Meat Disco | 189.95× | Music & Radio |
| Hearthstone | 50.47× | Games |
| 2K Games | 48.49× | Games |
| Fish pond | 35.69× | Home & Garden |
| Reebok Classic | 28.81× | Fashion & Accessoires |
| Kevin Nash (carp angler) | 31.48× | Sports |
| Forge of Empires | 53.88× | Games |
| Paddle tennis | 30.8× | Sports |
| Orgain | 37.61× | Health |
| Lee Westwood | 59.69× | Sports |
| Twitch | 3.97× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.56 |
| Indulgence | JOY | 1.54 |
| Quality Awareness | PREMIUM | 1.5 |
| Urban Lifestyle | OPEN | 1.49 |
| Healthy Lifestyle | BALANCE | 1.43 |
| Need for Security | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 10.2% |
| United States | 9.6% |
| Egypt | 5.5% |
See Tilapia audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Tilapia have in United States?
Tilapia has an estimated audience of 361,065 people in United States, concentrated in California and Florida.
What is the gender split and age of Tilapia fans?
44.3% of Tilapia fans are female, 55.7% are male, with an average age of 37.3 years.
Which brands do Tilapia fans like most?
Tilapia fans show strongest brand affinity for American Graffiti (324.3×), Dances with Wolves (139.45×), and GolfNow.com (162.93×) over the country average.
Where do Tilapia fans live in United States?
Tilapia fans in United States are most concentrated in California (reach 46,295), Florida (reach 42,400), and Texas (reach 40,882). These three regions account for the largest share of the active audience.
What other brands do Tilapia fans also like?
Beyond Tilapia itself, the audience over-indexes on Dances with Wolves (139.45×), GolfNow.com (162.93×), Cinemex (214.97×), and Angry Birds (video game) (60.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tilapia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.