Digital distribution Audience in United States

Digital distribution logo

Digital distribution has an estimated audience of 12,601,314 people in United States. 46.9% are female, 53.1% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, Grinch.

The average Digital distribution fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Digital distribution audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Digital distribution fans

Demographic split for Digital distribution audience in United States
MetricValue
Female46.9%
Male53.1%
Average age40.1
Estimated audience size12,601,314

Audience persona

The typical Digital distribution fan in United States is balanced, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Digital distribution in United States
RegionReachAffinity
California645,1780.47×
Texas348,8650.32×
New York332,5720.47×
Florida301,7560.35×
Virginia160,2880.52×
Alabama146,9450.83×
Kentucky130,9730.83×
Georgia127,9620.33×
Pennsylvania121,9820.29×
Ohio121,7220.31×
Mississippi114,8841.11×
Louisiana110,6580.68×
North Carolina108,6380.29×
Illinois108,3900.26×
Tennessee105,6800.42×
Arizona103,1750.4×
Arkansas102,0610.98×
Oklahoma99,8120.71×
West Virginia94,8421.62×
Alaska94,6453.51×
Oregon93,6350.65×
Missouri91,9350.45×
South Carolina89,9340.47×
Indiana87,6260.38×
Kansas87,6020.88×
Idaho87,5821.39×
Wisconsin87,0480.46×
Washington86,7020.34×
Hawaii83,6651.54×
Iowa83,1650.8×
Massachusetts82,8970.33×
South Dakota81,4362.8×
Michigan80,7820.25×
New Jersey79,5490.25×
North Dakota79,2923.06×
New Hampshire78,1461.57×
Wyoming76,7224.11×
Nebraska76,5221.21×
Connecticut76,4060.6×
New Mexico76,1231.2×
Nevada75,8770.62×
Rhode Island75,4591.88×
Maine75,4141.67×
Colorado74,9320.38×
Utah74,4610.66×
Vermont74,2193.35×
Maryland73,6080.34×
Minnesota71,7910.4×
Delaware67,5761.94×
Washington, District of Columbia48,7921.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital distribution audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.53×Technology & Electronics
Historic site6.09×Arts & Culture
Grinch5.14×Movies & TV
The Historian16.48×Literature
Vocal harmony4.03×Music & Radio
Progressive rock1.85×Music & Radio
Nationality1.68×Politics & Society
Eurail16.57×Cars & Mobility
Grammarly3.19×Business & Career
Home staging3.54×Home & Garden
JDSU1.98×Business & Career
Kendra Scott1.84×Fashion & Accessoires
Monmouth County, New Jersey6.09×Travel & Leisure
Pro-Ject2.51×Music & Radio
Parral, Chihuahua8.99×Travel & Leisure
Canis6.09×Pets & Animals
Nebraska Cornhuskers football2.15×Sports
Jesse Plemons1.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital distribution audience
TraitClusterScore
Need for SecurityCONSERVATISM1.23
Quality AwarenessPREMIUM1.23
TravellingTHRILL1.08
Convenience OrientationPREMIUM1.04
LGBTQ+ IdentityOPEN1.01
IndividualismJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Digital distribution
CountryShare
United States11.7%
Germany10.0%
Spain5.8%

See Digital distribution audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Digital distribution have in United States?

Digital distribution has an estimated audience of 12,601,314 people in United States, concentrated in California and Texas.

What is the gender split and age of Digital distribution fans?

46.9% of Digital distribution fans are female, 53.1% are male, with an average age of 40.1 years.

Which brands do Digital distribution fans like most?

Digital distribution fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.53×) over the country average.

Where do Digital distribution fans live in United States?

Digital distribution fans in United States are most concentrated in California (reach 645,178), Texas (reach 348,865), and New York (reach 332,572). These three regions account for the largest share of the active audience.

What other brands do Digital distribution fans also like?

Beyond Digital distribution itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.53×), Historic site (6.09×), and Grinch (5.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital distribution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.