Rascasse Audience Intelligence

Digital distribution Audience in United States

A data profile of the people who buy, follow and care about Digital distribution in United States — modelled from more than twelve digital signal sources. Digital distribution has an estimated audience of 12,601,314 people in United States.

#1888among Topic in United States#287in Business & Career

The average Digital distribution fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Brittany Snow, Meg Ryan, with strongest over-indexing on Google Maps (5.6× the country average).

Demographically, the Digital distribution audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digital distribution fan in United States is balanced, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital distribution profile in United States.

Audience size
12.6M
in United States
Gender
46.9%♀
53.1% male
Age
40.1
average years
Country rank
#2836
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital distribution fans

46.9% are female, 53.1% are male, average age 40.1.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Digital distribution audience in United States
MetricValue
Female46.9%
Male53.1%
Average age40.1
Estimated audience size12,601,314
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Digital distribution audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Digital distribution audience comes from United States.

Worldwide audience distribution share by country for Digital distribution
CountryShare
United States11.7%
Germany10.0%
Spain5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital distribution audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital distribution fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~40K1.31×
02Vermont~30K1.31×
03North Dakota~30K1.25×
04South Dakota~40K1.23×
05Delaware~40K1.22×
06Rhode Island~40K1.12×
07West Virginia~70K1.11×
08New Hampshire~50K1.10×
09Hawaii~60K1.09×
10Nebraska~70K1.08×
11Maine~50K1.08×
12Washington, District of Columbia~40K1.07×
13Mississippi~100K1.06×
14Arkansas~100K1.05×
15Arizona~300K1.03×
16Idaho~70K1.03×
17New Mexico~60K1.03×
18Kansas~100K1.02×
19Montana~30K1.00×
20Iowa~100K0.99×
21Oklahoma~100K0.97×
22Indiana~200K0.96×
23Alabama~200K0.96×
24Kentucky~200K0.96×
25Utah~100K0.96×
26Louisiana~200K0.95×
27Connecticut~100K0.95×
28Nevada~100K0.95×
29Oregon~100K0.94×
30South Carolina~200K0.92×
31Wisconsin~200K0.91×
32Missouri~200K0.90×
33Minnesota~200K0.90×
34Tennessee~200K0.89×
35Maryland~200K0.89×
36Colorado~200K0.89×
37Washington~200K0.87×
38Massachusetts~200K0.87×
39Michigan~300K0.86×
40New Jersey~300K0.86×
41Virginia~300K0.85×
42Illinois~400K0.84×
43Ohio~300K0.84×
44North Carolina~300K0.84×
45Pennsylvania~400K0.83×
46Georgia~300K0.83×
47New York~500K0.74×
48Florida~600K0.73×
49Texas~700K0.69×
50California~900K0.66×
Fig. 06

Affinity by region

Affinity by region — Digital distribution, United States
0.66×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital distribution audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital distribution audience
#·InterestCategoryAffinity×
01Brittany SnowMovies & TV6.09×
02Meg RyanMovies & TV6.09×
03SpaceballsMovies & TV6.09×
04RonaldinhoSports6.09×
05PopsicleFood & Beverages6.09×
06Google MapsInternet & Social Media5.60×
07Sam RockwellMovies & TV5.44×
08CheckersFood & Beverages4.75×
09Patrick DempseyMovies & TV4.26×
10Google PlayTechnology & Electronics4.13×
11Jake PaulInternet & Social Media3.75×
12LibraryLiterature2.60×
13OtakuLiterature2.36×
14Gaming computerTechnology & Electronics2.22×
15LinuxTechnology & Electronics1.78×
16Ace HardwareHome & Garden1.74×
17Electric guitarMusic & Radio1.69×
18BeetlejuiceMovies & TV1.67×
19PianoMusic & Radio1.62×
20BrewingFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital distribution audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital distribution audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.42×
Quality AwarenessPREMIUM1.20×
Convenience OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital distribution audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Pet OwnershipJOY0.76×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital distribution have in United States?

Digital distribution has an estimated audience of 12,601,314 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Digital distribution fans?

46.9% of Digital distribution fans are female, 53.1% are male, with an average age of 40.1 years.

03

Which brands do Digital distribution fans like most?

Digital distribution fans show strongest brand affinity for Google Maps (5.6×), Brittany Snow (6.09×), and Meg Ryan (6.09×) over the country average.

04

Where do Digital distribution fans live in United States?

Digital distribution fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Digital distribution fans also like?

Beyond Digital distribution itself, the audience over-indexes on Brittany Snow (6.09×), Meg Ryan (6.09×), Library (2.6×), and Checkers (4.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Digital distribution audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital distribution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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