A data profile of the people who buy, follow and care about Digital distribution in United Kingdom — modelled from more than twelve digital signal sources. Digital distribution has an estimated audience of 2,978,787 people in United Kingdom.
The average Digital distribution fan in United Kingdom is 43.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Wikipedia, Betfair, William Hill (bookmaker), with strongest over-indexing on Wikipedia (3.16× the country average).
Demographically, the Digital distribution audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Digital distribution fan in United Kingdom is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Digital distribution profile in United Kingdom.
50.5% are female, 49.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 43.8 |
| Estimated audience size | 2,978,787 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Digital distribution audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 11.7% |
| Germany | 10.0% |
| Spain | 5.8% |
Where the Digital distribution audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.27× | |
| 02 | South West | ~300K | 1.04× | |
| 03 | North East | ~100K | 1.03× | |
| 04 | Northern Ireland | ~90K | 1.03× | |
| 05 | Wales | ~200K | 1.02× | |
| 06 | South East | ~400K | 1.00× | |
| 07 | East Midlands | ~200K | 0.99× | |
| 08 | England | ~2M | 0.95× | |
| 09 | East of England | ~300K | 0.95× | |
| 10 | Scotland | ~300K | 0.95× | |
| 11 | Yorkshire and the Humber | ~200K | 0.95× | |
| 12 | North West | ~300K | 0.91× |
The strongest cross-interests of the Digital distribution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cameron Diaz | Movies & TV | 4.57× | ||
| 02 | Google Play | Technology & Electronics | 4.51× | ||
| 03 | Qatar | Travel & Leisure | 3.67× | ||
| 04 | Margot Robbie | Movies & TV | 3.64× | ||
| 05 | Keira Knightley | Movies & TV | 3.48× | ||
| 06 | Betfair | Games | 3.18× | ||
| 07 | Wikipedia | Internet & Social Media | 3.16× | ||
| 08 | Sketch comedy | Movies & TV | 2.86× | ||
| 09 | Euro Car Parts | Cars & Mobility | 2.63× | ||
| 10 | Esso | Cars & Mobility | 2.50× | ||
| 11 | William Hill (bookmaker) | Games | 2.45× | ||
| 12 | Satire | Literature | 2.32× | ||
| 13 | Sustainable energy | Home & Garden | 2.23× | ||
| 14 | Risk management | Business & Career | 2.20× | ||
| 15 | Movie theater | Movies & TV | 2.12× | ||
| 16 | Refrigerator | Home & Garden | 1.78× | ||
| 17 | Internet & Social Media | 1.73× | |||
| 18 | Hobby | Home & Garden | 1.71× | ||
| 19 | Distilled beverage | Food & Beverages | 1.70× | ||
| 20 | Aldi | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Convenience Orientation | PREMIUM | 1.37× | |
| Family Orientation | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.75× |
Digital distribution has an estimated audience of 2,978,787 people in United Kingdom, concentrated in England and South East.
50.5% of Digital distribution fans are female, 49.5% are male, with an average age of 43.8 years.
Digital distribution fans show strongest brand affinity for Wikipedia (3.16×), Betfair (3.18×), and William Hill (bookmaker) (2.45×) over the country average.
Digital distribution fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Digital distribution itself, the audience over-indexes on Betfair (3.18×), William Hill (bookmaker) (2.45×), Esso (2.5×), and Hobby (1.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Digital distribution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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