A data profile of the people who buy, follow and care about Digital distribution in Brazil — modelled from more than twelve digital signal sources. Digital distribution has an estimated audience of 4,756,817 people in Brazil.
Digital distribution has an estimated audience of 4,756,817 people in Brazil. 46.5% are female, 53.5% are male, average age 37.5. Top brand affinities: Instagram, Rock music, Country music, Rick and Morty, Pop music.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.69× the country average).
Demographically, the Digital distribution audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Digital distribution fan in Brazil is balanced, around 37.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Instagram.
The key figures that characterise the Digital distribution profile in Brazil.
46.5% are female, 53.5% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 37.5 |
| Estimated audience size | 4,756,817 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Digital distribution audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 11.7% |
| Germany | 10.0% |
| Spain | 5.8% |
The strongest cross-interests of the Digital distribution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transformers (toy line) | Kids & Family | 5.47× | ||
| 02 | Limp Bizkit | Music & Radio | 5.27× | ||
| 03 | Toy Story (franchise) | Movies & TV | 4.48× | ||
| 04 | Midea (company) | Home & Garden | 3.85× | ||
| 05 | Rick and Morty | Movies & TV | 3.77× | ||
| 06 | Fortnite | Games | 2.17× | ||
| 07 | Xbox | Games | 2.15× | ||
| 08 | Spanish language | Politics & Society | 2.07× | ||
| 09 | GitHub | Internet & Social Media | 2.04× | ||
| 10 | Apple | Technology & Electronics | 2.00× | ||
| 11 | Microsoft | Technology & Electronics | 1.86× | ||
| 12 | BTS | Music & Radio | 1.82× | ||
| 13 | Steam | Games | 1.80× | ||
| 14 | Internet & Social Media | 1.69× | |||
| 15 | Rock music | Music & Radio | 1.69× | ||
| 16 | Pop music | Music & Radio | 1.66× | ||
| 17 | Hypermarket | Shopping | 1.61× | ||
| 18 | Michael Jackson | Music & Radio | 1.61× | ||
| 19 | Country music | Music & Radio | 1.56× | ||
| 20 | Hip hop music | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.03× | |
| Patriotism | CONSERVATISM | 1.74× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.62× | |
| Design Affinity | PREMIUM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Digital distribution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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