A data profile of the people who buy, follow and care about Digital distribution in Mexico — modelled from more than twelve digital signal sources. Digital distribution has an estimated audience of 5,099,832 people in Mexico.
Digital distribution has an estimated audience of 5,099,832 people in Mexico. 48.0% are female, 52.0% are male, average age 31.6. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (243.41× the country average).
Demographically, the Digital distribution audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Digital distribution fan in Mexico is balanced, around 31.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Digital distribution profile in Mexico.
48.0% are female, 52.0% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 31.6 |
| Estimated audience size | 5,099,832 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Digital distribution audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 11.7% |
| Germany | 10.0% |
| Spain | 5.8% |
The strongest cross-interests of the Digital distribution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 566.11× | ||
| 02 | Costa Rica | Travel & Leisure | 479.64× | ||
| 03 | Shopping and fashion | Shopping | 243.41× | ||
| 04 | Game consoles | Technology & Electronics | 144.36× | ||
| 05 | Valentine's Day | Kids & Family | 128.72× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 118.75× | ||
| 07 | Catholic Church | Politics & Society | 107.48× | ||
| 08 | Travel agency | Travel & Leisure | 74.82× | ||
| 09 | Sarcasm | Politics & Society | 71.65× | ||
| 10 | Broadcasting of sports events | Movies & TV | 63.22× | ||
| 11 | Mobile game | Games | 62.39× | ||
| 12 | Banana | Food & Beverages | 57.96× | ||
| 13 | El País | News | 53.74× | ||
| 14 | Dentistry | Business & Career | 49.53× | ||
| 15 | Pilsner | Food & Beverages | 46.36× | ||
| 16 | Multi-level marketing | Business & Career | 40.04× | ||
| 17 | Zoom lens | Technology & Electronics | 36.88× | ||
| 18 | Sexology | Kids & Family | 33.72× | ||
| 19 | Breastfeeding | Kids & Family | 32.67× | ||
| 20 | Freeware | Technology & Electronics | 31.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 22.25× | |
| Travelling | THRILL | 19.48× | |
| Urban Lifestyle | OPEN | 3.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| DIY Mentality | THRILL | 0.89× | |
| Extroversion | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Digital distribution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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