Digital distribution Audience in Mexico
Digital distribution has an estimated audience of 5,099,832 people in Mexico. 48.0% are female, 52.0% are male, average age 31.6. Top brand affinities: Chris Martin, National Car Rental, MSN, Pedro Pascal, Catholic Church.
Top brand affinities include Chris Martin, National Car Rental, MSN, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Digital distribution audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Spirituality, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Digital distribution fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 31.6 |
| Estimated audience size | 5,099,832 |
Audience persona
The typical Digital distribution fan in Mexico is balanced, around 31.6 years old, with strong Spirituality tendencies and a notable affinity for Chris Martin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Catholic Church | 2.43× | Politics & Society |
| Banana | 2.61× | Food & Beverages |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Wattpad | 3.25× | Internet & Social Media |
| Travel agency | 2.65× | Travel & Leisure |
| Sarcasm | 2.45× | Politics & Society |
| TikTok | 1.51× | Internet & Social Media |
| Game consoles | 1.83× | Technology & Electronics |
| Freeware | 2.41× | Technology & Electronics |
| El País | 2.37× | News |
| Radio | 1.57× | Technology & Electronics |
| Dentistry | 2.33× | Business & Career |
| Office 365 | 2.39× | Technology & Electronics |
| High school | 2.99× | Business & Career |
| Bruce Willis | 2.45× | Movies & TV |
| Google Drive | 2.49× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.36 |
| Need for Security | CONSERVATISM | 1.16 |
| Travelling | THRILL | 1.14 |
| Urban Lifestyle | OPEN | 0.99 |
| Risk Appetite | THRILL | 0.97 |
| Extroversion | THRILL | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.7% |
| Germany | 10.0% |
| Spain | 5.8% |
See Digital distribution audiences in other countries
- Digital distribution — Germany
- Digital distribution — United States
- Digital distribution — United Kingdom
- Digital distribution — France
- Digital distribution — Italy
- Digital distribution — Spain
- Digital distribution — Brazil
- Digital distribution — Japan
- Digital distribution — South Korea
- Digital distribution — India
- Digital distribution — Canada
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Digital distribution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.