Digital distribution Audience in Mexico
Digital distribution has an estimated audience of 5,099,832 people in Mexico. 48.0% are female, 52.0% are male, average age 31.6. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (243.41× the country average). Demographically, the Digital distribution audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Digital distribution fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 31.6 |
| Estimated audience size | 5,099,832 |
Audience persona
The typical Digital distribution fan in Mexico is balanced, around 31.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Digital distribution fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 243.41× | Shopping |
| Costa Rica | 479.64× | Travel & Leisure |
| Game consoles | 144.36× | Technology & Electronics |
| Catholic Church | 107.48× | Politics & Society |
| Travel agency | 74.82× | Travel & Leisure |
| Sarcasm | 71.65× | Politics & Society |
| Mobile game | 62.39× | Games |
| Valentine's Day | 128.72× | Kids & Family |
| Banana | 57.96× | Food & Beverages |
| Exfoliation (cosmetology) | 118.75× | Beauty & Wellness |
| El País | 53.74× | News |
| Dentistry | 49.53× | Business & Career |
| Broadcasting of sports events | 63.22× | Movies & TV |
| Daily Horoscope | 566.11× | Internet & Social Media |
| Freeware | 31.61× | Technology & Electronics |
| Sexology | 33.72× | Kids & Family |
| Pilsner | 46.36× | Food & Beverages |
| Multi-level marketing | 40.04× | Business & Career |
| Breastfeeding | 32.67× | Kids & Family |
| Zoom lens | 36.88× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 22.25 |
| Travelling | THRILL | 19.48 |
| Urban Lifestyle | OPEN | 3.64 |
| Risk Appetite | THRILL | 2.34 |
| Mindfulness | BALANCE | 1.62 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.7% |
| Germany | 10.0% |
| Spain | 5.8% |
See Digital distribution audiences in other countries
- Digital distribution — Germany
- Digital distribution — United States
- Digital distribution — United Kingdom
- Digital distribution — France
- Digital distribution — Italy
- Digital distribution — Spain
- Digital distribution — Brazil
- Digital distribution — Japan
- Digital distribution — South Korea
- Digital distribution — India
- Digital distribution — Canada
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Digital distribution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.