Digital distribution Audience in Spain
Digital distribution has an estimated audience of 6,269,211 people in Spain. 52.7% are female, 47.3% are male, average age 44.4. Top brand affinities: MSN, Lunch, Aldi, Julio Iglesias, Movistar.
Top brand affinities include MSN, Lunch, Aldi, with strongest over-indexing on MSN (3.25× the country average). Demographically, the Digital distribution audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: Business & Career · Type: Topic
Demographics of Digital distribution fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 44.4 |
| Estimated audience size | 6,269,211 |
Audience persona
The typical Digital distribution fan in Spain is balanced, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.25× | News |
| Lunch | 3.71× | Food & Beverages |
| Aldi | 2.44× | Shopping |
| Julio Iglesias | 2.31× | Music & Radio |
| Movistar | 2.15× | Technology & Electronics |
| Dentistry | 3.78× | Business & Career |
| Pepe Jeans | 4.71× | Fashion & Accessoires |
| TripAdvisor | 2.68× | Travel & Leisure |
| Iberia (airline) | 1.63× | Travel & Leisure |
| 1.64× | Internet & Social Media | |
| IBEX 35 | 1.85× | Business & Career |
| Stradivarius | 1.98× | Shopping |
| CAC 40 | 2.23× | Business & Career |
| Player versus player | 5.16× | Games |
| Mapfre | 2.08× | Business & Career |
| Caixabank | 1.71× | Business & Career |
| Orange | 2.14× | Technology & Electronics |
| Wedding dress | 2.47× | Fashion & Accessoires |
| Conforama | 2.2× | Home & Garden |
| Wikipedia | 1.87× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.4 |
| Community Orientation | OPEN | 1.24 |
| Family Orientation | CONSERVATISM | 1.03 |
| Price Sensitivity | PREMIUM | 1.02 |
| Social Media Usage | JOY | 0.98 |
| Luxury Orientation | PREMIUM | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.7% |
| Germany | 10.0% |
| Spain | 5.8% |
See Digital distribution audiences in other countries
- Digital distribution — Germany
- Digital distribution — United States
- Digital distribution — United Kingdom
- Digital distribution — France
- Digital distribution — Italy
- Digital distribution — Brazil
- Digital distribution — Japan
- Digital distribution — South Korea
- Digital distribution — India
- Digital distribution — Canada
- Digital distribution — Mexico
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Digital distribution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.