A data profile of the people who buy, follow and care about Digital distribution in Spain — modelled from more than twelve digital signal sources. Digital distribution has an estimated audience of 6,269,211 people in Spain.
Digital distribution has an estimated audience of 6,269,211 people in Spain. 52.7% are female, 47.3% are male, average age 44.4. Top brand affinities: Rayo Vallecano, IBEX 35, WhatsApp, Aldi, Caixabank.
Top brand affinities include Rayo Vallecano, IBEX 35, WhatsApp, with strongest over-indexing on Rayo Vallecano (2.87× the country average).
Demographically, the Digital distribution audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Need for Security.
The typical Digital distribution fan in Spain is balanced, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Rayo Vallecano.
The key figures that characterise the Digital distribution profile in Spain.
52.7% are female, 47.3% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 44.4 |
| Estimated audience size | 6,269,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 27% |
of the worldwide Digital distribution audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.7% |
| Germany | 10.0% |
| Spain | 5.8% |
The strongest cross-interests of the Digital distribution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.88× | ||
| 02 | Rayo Vallecano | Sports | 2.87× | ||
| 03 | Betfair | Games | 2.69× | ||
| 04 | Real property | Home & Garden | 2.33× | ||
| 05 | Refrigerator | Home & Garden | 2.31× | ||
| 06 | Caprabo | Food & Beverages | 2.29× | ||
| 07 | Dentistry | Business & Career | 2.25× | ||
| 08 | Badoo | Internet & Social Media | 2.22× | ||
| 09 | Travel website | Travel & Leisure | 2.16× | ||
| 10 | Volunteering | Politics & Society | 2.02× | ||
| 11 | IBEX 35 | Business & Career | 2.00× | ||
| 12 | Wikipedia | Internet & Social Media | 1.98× | ||
| 13 | Video hosting service | Technology & Electronics | 1.98× | ||
| 14 | Anthropology | Business & Career | 1.95× | ||
| 15 | Charity and causes | Business & Career | 1.95× | ||
| 16 | Aldi | Shopping | 1.82× | ||
| 17 | TripAdvisor | Travel & Leisure | 1.81× | ||
| 18 | Caixabank | Business & Career | 1.80× | ||
| 19 | Fnac | Shopping | 1.68× | ||
| 20 | Internet & Social Media | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.45× | |
| Need for Security | CONSERVATISM | 1.26× | |
| Patriotism | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.81× | |
| Design Affinity | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Digital distribution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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