A data profile of the people who buy, follow and care about Digital distribution in Colombia — modelled from more than twelve digital signal sources. Digital distribution has an estimated audience of 4,396,104 people in Colombia.
Digital distribution has an estimated audience of 4,396,104 people in Colombia. 49.5% are female, 50.5% are male, average age 36.4. Top brand affinities: Amazon Web Services, Block chain (database), Major League Gaming, Apple Pay, Tom Clancy's Rainbow Six Siege.
Top brand affinities include Amazon Web Services, Block chain (database), Major League Gaming, with strongest over-indexing on Amazon Web Services (1.62× the country average).
Demographically, the Digital distribution audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Digital distribution fan in Colombia is balanced, around 36.4 years old, with strong Career Orientation tendencies and a notable affinity for Amazon Web Services.
The key figures that characterise the Digital distribution profile in Colombia.
49.5% are female, 50.5% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 36.4 |
| Estimated audience size | 4,396,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Digital distribution audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 11.7% |
| Germany | 10.0% |
| Spain | 5.8% |
The strongest cross-interests of the Digital distribution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Major League Gaming | Sports | 1.66× | ||
| 02 | Apple Pay | Technology & Electronics | 1.66× | ||
| 03 | Amazon Web Services | Technology & Electronics | 1.62× | ||
| 04 | Block chain (database) | Technology & Electronics | 1.51× | ||
| 05 | Tom Clancy's Rainbow Six Siege | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.11× | |
| Convenience Orientation | PREMIUM | 1.09× | |
| Indulgence | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.82× | |
| Mindfulness | BALANCE | 0.84× | |
| Family Orientation | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Digital distribution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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