A data profile of the people who buy, follow and care about Digital distribution in Austria — modelled from more than twelve digital signal sources. Digital distribution has an estimated audience of 1,175,097 people in Austria.
Digital distribution has an estimated audience of 1,175,097 people in Austria. 50.6% are female, 49.4% are male, average age 41.7. Top brand affinities: Kronen Zeitung, Billa (supermarket), WhatsApp, Obi (store), Shoes.
Top brand affinities include Kronen Zeitung, Billa (supermarket), WhatsApp, with strongest over-indexing on Kronen Zeitung (1.77× the country average).
Demographically, the Digital distribution audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
The typical Digital distribution fan in Austria is balanced, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Digital distribution profile in Austria.
50.6% are female, 49.4% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 41.7 |
| Estimated audience size | 1,175,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Digital distribution audience comes from Austria.
| Country | Share |
|---|---|
| United States | 11.7% |
| Germany | 10.0% |
| Spain | 5.8% |
The strongest cross-interests of the Digital distribution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Newsletter | Technology & Electronics | 2.34× | ||
| 02 | Freeware | Technology & Electronics | 1.98× | ||
| 03 | Lingerie | Fashion & Accessoires | 1.92× | ||
| 04 | Internet & Social Media | 1.91× | |||
| 05 | Toys | Games | 1.90× | ||
| 06 | Gambling | Games | 1.90× | ||
| 07 | First-person shooter games | Games | 1.82× | ||
| 08 | Kronen Zeitung | News | 1.77× | ||
| 09 | Instant messaging | Internet & Social Media | 1.75× | ||
| 10 | Black Friday (shopping) | Shopping | 1.73× | ||
| 11 | Italian cuisine | Food & Beverages | 1.73× | ||
| 12 | Hair products | Beauty & Wellness | 1.69× | ||
| 13 | Distilled beverage | Food & Beverages | 1.68× | ||
| 14 | Bicycle | Cars & Mobility | 1.64× | ||
| 15 | Billa (supermarket) | Shopping | 1.63× | ||
| 16 | Blues music | Music & Radio | 1.63× | ||
| 17 | Obi (store) | Shopping | 1.62× | ||
| 18 | Politics | Politics & Society | 1.59× | ||
| 19 | Hobby | Home & Garden | 1.57× | ||
| 20 | Shoes | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.28× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Career Orientation | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Design Affinity | PREMIUM | 0.87× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Digital distribution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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