A data profile of the people who buy, follow and care about Fnac in Spain — modelled from more than twelve digital signal sources. Fnac has an estimated audience of 6,101,217 people in Spain.
The average Fnac fan in Spain is 44.7 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Comunidad Valenciana.
Top brand affinities include Ethan Hawke, Jennifer Love Hewitt, Jenna Dewan, with strongest over-indexing on Ethan Hawke (20.31× the country average).
Demographically, the Fnac audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Fnac fan in Spain is more female, around 44.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Ethan Hawke.
The key figures that characterise the Fnac profile in Spain.
61.3% are female, 38.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 44.7 |
| Estimated audience size | 6,101,217 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Fnac audience comes from Spain.
| Country | Share |
|---|---|
| France | 40.9% |
| Spain | 22.2% |
| Portugal | 14.5% |
Where the Fnac audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~2M | 1.91× | |
| 02 | Aragon | ~300K | 1.73× | |
| 03 | Catalonia | ~2M | 1.66× | |
| 04 | Basque Autonomous Country | ~400K | 1.64× | |
| 05 | Comunidad Valenciana | ~1M | 1.51× | |
| 06 | Galicia | ~300K | 1.16× | |
| 07 | Principality of Asturias | ~200K | 1.13× | |
| 08 | Region of Murcia | ~200K | 1.03× | |
| 09 | Navarre | ~80K | 1.02× | |
| 10 | Balearic Islands | ~200K | 0.88× | |
| 11 | Andalusia | ~1M | 0.84× | |
| 12 | Castilla-La Mancha | ~200K | 0.67× | |
| 13 | Castile and León | ~200K | 0.61× | |
| 14 | La Rioja | ~20K | 0.39× | |
| 15 | Extremadura | ~50K | 0.38× | |
| 16 | Cantabria | ~30K | 0.35× | |
| 17 | Canary Islands | ~60K | 0.20× |
The strongest cross-interests of the Fnac audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jennifer Love Hewitt | Movies & TV | 28.67× | ||
| 02 | Jenna Dewan | Movies & TV | 22.38× | ||
| 03 | Ethan Hawke | Movies & TV | 20.31× | ||
| 04 | Reservoir Dogs | Movies & TV | 16.02× | ||
| 05 | Liv Tyler | Movies & TV | 12.83× | ||
| 06 | Eva Green | Movies & TV | 9.32× | ||
| 07 | Kenay Home | Home & Garden | 9.15× | ||
| 08 | S Moda | Fashion & Accessoires | 8.46× | ||
| 09 | Jamie Lee Curtis | Movies & TV | 7.95× | ||
| 10 | Sophia Loren | Movies & TV | 7.73× | ||
| 11 | Paul Newman | Movies & TV | 5.89× | ||
| 12 | Adolfo Domínguez | Fashion & Accessoires | 4.18× | ||
| 13 | Kiwoko | Shopping | 3.36× | ||
| 14 | Brico Dépôt | Shopping | 2.37× | ||
| 15 | Cortefiel | Fashion & Accessoires | 2.36× | ||
| 16 | Mercadona | Shopping | 2.05× | ||
| 17 | Caixabank | Business & Career | 1.86× | ||
| 18 | Carrefour | Shopping | 1.83× | ||
| 19 | Price | Shopping | 1.78× | ||
| 20 | IBEX 35 | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.52× | |
| Quality Awareness | PREMIUM | 1.48× | |
| DIY Mentality | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.00× | |
| Extroversion | THRILL | 1.05× | |
| Risk Appetite | THRILL | 1.05× |
Fnac's target market in Spain covers an estimated 6,101,217 people, concentrated in Community of Madrid and Catalonia.
61.3% of the Fnac audience are female, 38.7% are male, with an average age of 44.7 years.
Fnac fans show strongest brand affinity for Ethan Hawke (20.31×), Jennifer Love Hewitt (28.67×), and Jenna Dewan (22.38×) over the country average.
Fnac fans in Spain are most concentrated in Community of Madrid (reach ~2M), Catalonia (reach ~2M), and Comunidad Valenciana (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Fnac itself, the audience over-indexes on Jennifer Love Hewitt (28.67×), Jenna Dewan (22.38×), Adolfo Domínguez (4.18×), and Liv Tyler (12.83×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fnac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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