A data profile of the people who buy, follow and care about El Corte Inglés in Spain — modelled from more than twelve digital signal sources. El Corte Inglés has an estimated audience of 11,618,776 people in Spain.
The average El Corte Inglés fan in Spain is 43.3 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Comunidad Valenciana.
Top brand affinities include Carrefour Market, Parfois (fashion accessories), women'secret, with strongest over-indexing on Carrefour Market (2.48× the country average).
Demographically, the El Corte Inglés audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical El Corte Inglés fan in Spain is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Carrefour Market.
The key figures that characterise the El Corte Inglés profile in Spain.
65.5% are female, 34.5% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 43.3 |
| Estimated audience size | 11,618,776 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide El Corte Inglés audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 47.1% |
| Portugal | 16.9% |
| United States | 6.5% |
Where the El Corte Inglés audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Principality of Asturias | ~400K | 1.42× | |
| 02 | Community of Madrid | ~2.5M | 1.26× | |
| 03 | Andalusia | ~3M | 1.23× | |
| 04 | Region of Murcia | ~500K | 1.23× | |
| 05 | Castile and León | ~600K | 1.18× | |
| 06 | Aragon | ~400K | 1.17× | |
| 07 | Comunidad Valenciana | ~1.5M | 1.15× | |
| 08 | Cantabria | ~200K | 1.09× | |
| 09 | Galicia | ~600K | 1.04× | |
| 10 | Castilla-La Mancha | ~500K | 1.01× | |
| 11 | Extremadura | ~200K | 0.96× | |
| 12 | Basque Autonomous Country | ~400K | 0.87× | |
| 13 | Canary Islands | ~500K | 0.85× | |
| 14 | Navarre | ~100K | 0.81× | |
| 15 | Balearic Islands | ~200K | 0.70× | |
| 16 | Catalonia | ~1.5M | 0.64× | |
| 17 | La Rioja | ~30K | 0.39× |
The strongest cross-interests of the El Corte Inglés audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour Market | Shopping | 2.48× | ||
| 02 | The Championships, Wimbledon | Sports | 2.13× | ||
| 03 | Department store | Shopping | 2.08× | ||
| 04 | women'secret | Fashion & Accessoires | 1.98× | ||
| 05 | Parfois (fashion accessories) | Fashion & Accessoires | 1.92× | ||
| 06 | Oysho | Fashion & Accessoires | 1.85× | ||
| 07 | Mango | Shopping | 1.84× | ||
| 08 | Intimissimi | Fashion & Accessoires | 1.81× | ||
| 09 | Brassiere | Food & Beverages | 1.77× | ||
| 10 | Adolfo Domínguez | Fashion & Accessoires | 1.76× | ||
| 11 | Massimo Dutti | Shopping | 1.75× | ||
| 12 | Panties | Fashion & Accessoires | 1.74× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 1.71× | ||
| 14 | Hipercor | Shopping | 1.69× | ||
| 15 | El Mueble | Home & Garden | 1.64× | ||
| 16 | Zara Home | Home & Garden | 1.63× | ||
| 17 | Blouse | Fashion & Accessoires | 1.62× | ||
| 18 | Skirt | Fashion & Accessoires | 1.56× | ||
| 19 | H&M | Shopping | 1.53× | ||
| 20 | Zara | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.31× | |
| Quality Awareness | PREMIUM | 1.30× | |
| Luxury Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Risk Appetite | THRILL | 0.83× |
El Corte Inglés's target market in Spain covers an estimated 11,618,776 people, concentrated in Andalusia and Community of Madrid.
65.5% of the El Corte Inglés audience are female, 34.5% are male, with an average age of 43.3 years.
El Corte Inglés fans show strongest brand affinity for Carrefour Market (2.48×), Parfois (fashion accessories) (1.92×), and women'secret (1.98×) over the country average.
El Corte Inglés fans in Spain are most concentrated in Andalusia (reach ~3M), Community of Madrid (reach ~2.5M), and Comunidad Valenciana (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond El Corte Inglés itself, the audience over-indexes on Parfois (fashion accessories) (1.92×), women'secret (1.98×), Oysho (1.85×), and H&M (1.53×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for El Corte Inglés. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.