A data profile of the people who buy, follow and care about Panties in Spain — modelled from more than twelve digital signal sources. Panties has an estimated audience of 3,630,912 people in Spain.
Panties has an estimated audience of 3,630,912 people in Spain. 83.0% are female, 17.0% are male, average age 43.5. Top brand affinities: Pajamas, Slip-on shoe, Honeymoon, Oysho, Flip-flops.
Top brand affinities include Pajamas, Slip-on shoe, Honeymoon, with strongest over-indexing on Pajamas (9.61× the country average).
Demographically, the Panties audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.
The typical Panties fan in Spain is more female, around 43.5 years old, with strong Pet Ownership tendencies and a notable affinity for Pajamas.
The key figures that characterise the Panties profile in Spain.
83.0% are female, 17.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 83.0% |
| Male | 17.0% |
| Average age | 43.5 |
| Estimated audience size | 3,630,912 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 29% | |
| 50+ | 25% |
of the worldwide Panties audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.1% |
| Japan | 6.5% |
| Italy | 6.4% |
The strongest cross-interests of the Panties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slip-on shoe | Fashion & Accessoires | 20.64× | ||
| 02 | Honeymoon | Kids & Family | 18.33× | ||
| 03 | Moccasin | Fashion & Accessoires | 16.22× | ||
| 04 | Infinity edge pool | Travel & Leisure | 15.36× | ||
| 05 | Platform shoe | Fashion & Accessoires | 14.42× | ||
| 06 | Emily Ratajkowski | Fashion & Accessoires | 11.35× | ||
| 07 | Flip-flops | Fashion & Accessoires | 10.73× | ||
| 08 | Pajamas | Fashion & Accessoires | 9.61× | ||
| 09 | Sports bra | Fashion & Accessoires | 8.11× | ||
| 10 | Social shopping | Shopping | 6.80× | ||
| 11 | BB cream | Beauty & Wellness | 6.10× | ||
| 12 | Oysho | Fashion & Accessoires | 5.57× | ||
| 13 | Sex and the City | Movies & TV | 5.16× | ||
| 14 | Lingerie | Fashion & Accessoires | 4.65× | ||
| 15 | Hair coloring | Beauty & Wellness | 4.05× | ||
| 16 | Boho-chic | Fashion & Accessoires | 3.62× | ||
| 17 | Costume jewelry | Fashion & Accessoires | 3.62× | ||
| 18 | Massimo Dutti | Shopping | 3.44× | ||
| 19 | Deal of the day | Shopping | 3.24× | ||
| 20 | Bikini | Fashion & Accessoires | 3.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.87× | |
| Price Sensitivity | PREMIUM | 1.59× | |
| Travelling | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Tradition | CONSERVATISM | 0.86× | |
| Spirituality | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Panties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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