A data profile of the people who buy, follow and care about Massimo Dutti in Spain — modelled from more than twelve digital signal sources. Massimo Dutti has an estimated audience of 4,312,011 people in Spain.
The average Massimo Dutti fan in Spain is 42.1 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Uniqlo, Oysho, Stradivarius, with strongest over-indexing on Uniqlo (7.95× the country average).
Demographically, the Massimo Dutti audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Massimo Dutti fan in Spain is more female, around 42.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Uniqlo.
The key figures that characterise the Massimo Dutti profile in Spain.
69.2% are female, 30.8% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 42.1 |
| Estimated audience size | 4,312,011 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 24% |
Where the Massimo Dutti audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1M | 1.45× | |
| 02 | Galicia | ~300K | 1.42× | |
| 03 | Catalonia | ~900K | 1.17× | |
| 04 | Basque Autonomous Country | ~200K | 1.15× | |
| 05 | Principality of Asturias | ~100K | 1.15× | |
| 06 | Balearic Islands | ~100K | 1.13× | |
| 07 | Comunidad Valenciana | ~500K | 1.02× | |
| 08 | Cantabria | ~50K | 0.98× | |
| 09 | Navarre | ~50K | 0.96× | |
| 10 | Andalusia | ~800K | 0.93× | |
| 11 | Castile and León | ~200K | 0.93× | |
| 12 | Extremadura | ~80K | 0.92× | |
| 13 | La Rioja | ~30K | 0.91× | |
| 14 | Aragon | ~100K | 0.87× | |
| 15 | Castilla-La Mancha | ~100K | 0.82× | |
| 16 | Region of Murcia | ~100K | 0.71× | |
| 17 | Canary Islands | ~100K | 0.48× |
The strongest cross-interests of the Massimo Dutti audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superdry. | Fashion & Accessoires | 11.85× | ||
| 02 | Reiss (brand) | Fashion & Accessoires | 11.78× | ||
| 03 | Uniqlo | Shopping | 7.95× | ||
| 04 | Polo shirt | Fashion & Accessoires | 7.82× | ||
| 05 | Dress shirt | Fashion & Accessoires | 6.06× | ||
| 06 | Oysho | Fashion & Accessoires | 5.63× | ||
| 07 | Urban Outfitters | Shopping | 5.00× | ||
| 08 | Bershka | Shopping | 4.86× | ||
| 09 | Stradivarius | Shopping | 4.74× | ||
| 10 | Lacoste | Fashion & Accessoires | 4.63× | ||
| 11 | Mango | Shopping | 4.60× | ||
| 12 | Cortefiel | Fashion & Accessoires | 4.53× | ||
| 13 | Parfois (fashion accessories) | Fashion & Accessoires | 4.08× | ||
| 14 | Blouse | Fashion & Accessoires | 3.28× | ||
| 15 | Sneakers (footwear) | Fashion & Accessoires | 3.13× | ||
| 16 | Primark | Shopping | 3.08× | ||
| 17 | Skirt | Fashion & Accessoires | 3.05× | ||
| 18 | H&M | Shopping | 2.97× | ||
| 19 | Undergarment | Fashion & Accessoires | 2.70× | ||
| 20 | Women's clothing | Fashion & Accessoires | 2.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.77× | |
| Luxury Orientation | PREMIUM | 1.58× | |
| Creativity | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.52× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Mindfulness | BALANCE | 0.74× |
Massimo Dutti's target market in Spain covers an estimated 4,312,011 people, concentrated in Community of Madrid and Catalonia.
69.2% of the Massimo Dutti audience are female, 30.8% are male, with an average age of 42.1 years.
Massimo Dutti fans show strongest brand affinity for Uniqlo (7.95×), Oysho (5.63×), and Stradivarius (4.74×) over the country average.
Massimo Dutti fans in Spain are most concentrated in Community of Madrid (reach ~1M), Catalonia (reach ~900K), and Andalusia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Massimo Dutti itself, the audience over-indexes on Oysho (5.63×), Stradivarius (4.74×), Parfois (fashion accessories) (4.08×), and Bershka (4.86×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Massimo Dutti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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