Missguided Audience in United States

Missguided logo

Missguided has an estimated audience of 1,728,413 people in United States. 79.4% are female, 20.6% are male, average age 26.7. Top regions: California, New York, Texas. Top brand affinities: Fashion Nova, Paul Newman, Ed Hardy, Showpo, Sabo Skirt.

The average Missguided fan in United States is 26.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Fashion Nova, Paul Newman, Ed Hardy, with strongest over-indexing on Fashion Nova (7.51× the country average). Demographically, the Missguided audience skews more female with an average age of 26.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Missguided fans

Demographic split for Missguided audience in United States
MetricValue
Female79.4%
Male20.6%
Average age26.7
Estimated audience size1,728,413

Audience persona

The typical Missguided fan in United States is more female, around 26.7 years old, with strong Sustainability tendencies and a notable affinity for Fashion Nova.

Top regions in United States

Top regions ranked by reach for Missguided in United States
RegionReachAffinity
California230,8231.21×
New York179,3451.86×
Texas164,7131.11×
Florida153,4071.31×
Georgia86,5141.62×
Illinois79,3891.38×
New Jersey70,6761.61×
Pennsylvania66,9181.15×
North Carolina55,8521.07×
Maryland52,8761.78×
Virginia48,5581.15×
Michigan47,3341.05×
Ohio46,6340.88×
Massachusetts42,4351.25×
Louisiana36,8801.65×
Tennessee35,5121.02×
Washington30,6120.88×
Missouri29,5641.06×
Arizona28,6290.81×
Indiana28,3460.9×
South Carolina27,2771.05×
Connecticut24,2151.4×
Minnesota22,6850.92×
Wisconsin21,4280.82×
Alabama20,4910.85×
Colorado19,9720.73×
Mississippi18,4471.3×
Kentucky17,5260.81×
Nevada16,2450.97×
Oklahoma15,6520.82×
Oregon15,0530.76×
Arkansas13,2730.93×
Utah11,6070.75×
Iowa11,0110.77×
Kansas10,5700.78×
Washington, District of Columbia9,4151.81×
Nebraska7,2930.84×
Rhode Island6,5901.2×
Delaware6,1871.3×
Hawaii6,1670.83×
New Hampshire5,5400.81×
West Virginia5,3880.67×
Idaho5,2630.61×
New Mexico5,0040.58×
Maine3,8950.63×
North Dakota2,5690.72×
Montana2,5570.53×
South Dakota2,3710.59×
Vermont1,7420.57×
Alaska1,7330.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Missguided audience
BrandAffinityCategory
Fashion Nova7.51×Shopping
Paul Newman16.92×Movies & TV
Ed Hardy13.31×Fashion & Accessoires
Showpo17.74×Fashion & Accessoires
Sabo Skirt29.68×Fashion & Accessoires
Princess Polly6.66×Fashion & Accessoires
Ramazzotti (liqueur)92.98×Food & Beverages
Zimmermann12.58×Home & Garden
FentyBeauty7.39×Beauty & Wellness
JACK & JONES36.71×Fashion & Accessoires
Gigi Hadid9.3×Fashion & Accessoires
Bath and Bodyworks3.91×Shopping
Loir-et-Cher24.46×Travel & Leisure
Target Corporation1.99×Shopping
Harry Potter2×Movies & TV
Spotify1.82×Internet & Social Media
Yahoo!奇摩名人娛樂2.4×Internet & Social Media
Childbirth2.73×Kids & Family
Yahoo!ショッピング2.42×
Depop6.84×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Missguided audience
TraitClusterScore
SustainabilityBALANCE3.14
Design AffinityPREMIUM1.99
Luxury OrientationPREMIUM1.81
CreativityOPEN1.43
Pet OwnershipJOY1.38
MindfulnessBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Missguided
CountryShare
United Kingdom31.2%
United States25.8%
France5.6%

See Missguided audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Missguided have in United States?

Missguided has an estimated audience of 1,728,413 people in United States, concentrated in California and New York.

What is the gender split and age of Missguided fans?

79.4% of Missguided fans are female, 20.6% are male, with an average age of 26.7 years.

Which brands do Missguided fans like most?

Missguided fans show strongest brand affinity for Fashion Nova (7.51×), Paul Newman (16.92×), and Ed Hardy (13.31×) over the country average.

Where do Missguided fans live in United States?

Missguided fans in United States are most concentrated in California (reach 230,823), New York (reach 179,345), and Texas (reach 164,713). These three regions account for the largest share of the active audience.

What other brands do Missguided fans also like?

Beyond Missguided itself, the audience over-indexes on Paul Newman (16.92×), Ed Hardy (13.31×), Showpo (17.74×), and Sabo Skirt (29.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Missguided. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.