Rascasse Audience Intelligence

Missguided Target Market in United States

A data profile of the people who buy, follow and care about Missguided in United States — modelled from more than twelve digital signal sources. Missguided has an estimated audience of 1,776,767 people in United States.

#1602among Brand in United States#684in Fashion & Accessoires

The average Missguided fan in United States is 26.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Fashion Nova, Paul Newman, Ed Hardy, with strongest over-indexing on Fashion Nova (7.51× the country average).

Demographically, the Missguided audience skews more female with an average age of 26.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Missguided fan in United States is more female, around 26.7 years old, with strong Design Affinity tendencies and a notable affinity for Fashion Nova.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Missguided profile in United States.

Audience size
1.8M
in United States
Gender
79.4%♀
20.6% male
Age
26.7
average years
Country rank
#15618
Brand in United States
Fig. 01

Search interest · 12-month trend

+114%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Missguided

79.4% are female, 20.6% are male, average age 26.7.

Fig. 02

Gender split

79.4%
Female
20.6%
Male
Demographic split for Missguided audience in United States
MetricValue
Female79.4%
Male20.6%
Average age26.7
Estimated audience size1,776,767
Fig. 03

Age distribution

Ø 26.7
average years
Age distribution of the Missguided audience in United States
Age bracketShare%
16-1956%
20-2923%
30-3910%
40-497%
50+3%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Missguided audience comes from United States.

Worldwide audience distribution share by country for Missguided
CountryShare
United Kingdom32.2%
United States27.2%
France5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Missguided audience in United States is strongest.

Fig. 05

Top regions by affinity

Missguided customers by region in United States
#RegionReachAffinity×
01Maryland~60K1.94×
02New York~200K1.90×
03Washington, District of Columbia~10K1.85×
04Louisiana~40K1.73×
05Georgia~90K1.67×
06New Jersey~70K1.59×
07Connecticut~20K1.41×
08Mississippi~20K1.38×
09Delaware~7K1.37×
10Illinois~70K1.28×
11Florida~100K1.26×
12Rhode Island~6K1.18×
13Pennsylvania~70K1.17×
14Massachusetts~40K1.16×
15Alabama~30K1.16×
16Virginia~50K1.12×
17California~200K1.11×
18North Carolina~60K1.08×
19South Carolina~30K1.06×
20Texas~200K1.04×
21Tennessee~40K1.02×
22Missouri~30K0.99×
23Nevada~20K0.99×
24Michigan~40K0.98×
25Arkansas~10K0.93×
26Hawaii~7K0.90×
27Indiana~30K0.89×
28Ohio~50K0.87×
29Minnesota~20K0.86×
30Nebraska~7K0.83×
31North Dakota~3K0.83×
32Arizona~30K0.82×
33Kentucky~20K0.81×
34Oklahoma~20K0.81×
35New Hampshire~6K0.81×
36Wisconsin~20K0.79×
37Kansas~10K0.78×
38Vermont~2K0.78×
39Washington~30K0.77×
40West Virginia~6K0.77×
41Alaska~3K0.77×
42Iowa~10K0.76×
43South Dakota~3K0.76×
44Utah~10K0.75×
45Colorado~20K0.74×
46Oregon~10K0.71×
47Maine~4K0.71×
48Montana~3K0.71×
49New Mexico~6K0.70×
50Idaho~6K0.69×
Fig. 06

Affinity by region

Affinity by region — Missguided, United States
0.69×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Missguided audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Missguided audience
#·InterestCategoryAffinity×
01Ramazzotti (liqueur)Food & Beverages92.98×
02JACK & JONESFashion & Accessoires36.71×
03Sabo SkirtFashion & Accessoires29.68×
04Loir-et-CherTravel & Leisure24.46×
05ShowpoFashion & Accessoires17.74×
06Paul NewmanMovies & TV16.92×
07Ed HardyFashion & Accessoires13.31×
08ZimmermannHome & Garden12.58×
09Gigi HadidFashion & Accessoires9.30×
10Fashion NovaShopping7.51×
11FentyBeautyBeauty & Wellness7.39×
12DepopFashion & Accessoires6.84×
13Princess PollyFashion & Accessoires6.66×
14AritziaFashion & Accessoires4.18×
15Bath and BodyworksShopping3.91×
16Bad BunnyMusic & Radio3.22×
17ChildbirthKids & Family2.73×
18Harry PotterMovies & TV2.00×
19Target CorporationShopping1.99×
20SpotifyInternet & Social Media1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Missguided audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Missguided audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.74×
Luxury OrientationPREMIUM1.61×
MindfulnessBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Missguided audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.59×
Need for SecurityCONSERVATISM0.62×
Family OrientationCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Missguided's target market in United States?

Missguided's target market in United States covers an estimated 1,776,767 people, concentrated in California and New York.

02

What is the gender split and age of Missguided customers?

79.4% of the Missguided audience are female, 20.6% are male, with an average age of 26.7 years.

03

Which brands do Missguided fans like most?

Missguided fans show strongest brand affinity for Fashion Nova (7.51×), Paul Newman (16.92×), and Ed Hardy (13.31×) over the country average.

04

Where do Missguided fans live in United States?

Missguided fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Missguided fans also like?

Beyond Missguided itself, the audience over-indexes on Paul Newman (16.92×), Ed Hardy (13.31×), Showpo (17.74×), and Princess Polly (6.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Missguided audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Missguided. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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