A data profile of the people who buy, follow and care about Panties in Italy — modelled from more than twelve digital signal sources. Panties has an estimated audience of 6,161,408 people in Italy.
Panties has an estimated audience of 6,161,408 people in Italy. 69.4% are female, 30.6% are male, average age 40.4. Top brand affinities: Yamamay, Lingerie, Pajamas, Flip-flops, Bikini.
Top brand affinities include Yamamay, Lingerie, Pajamas, with strongest over-indexing on Yamamay (9.79× the country average).
Demographically, the Panties audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Design Affinity.
The typical Panties fan in Italy is more female, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Yamamay.
The key figures that characterise the Panties profile in Italy.
69.4% are female, 30.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 40.4 |
| Estimated audience size | 6,161,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Panties audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.1% |
| Japan | 6.5% |
| Italy | 6.4% |
The strongest cross-interests of the Panties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honeymoon | Kids & Family | 9.87× | ||
| 02 | Yamamay | Fashion & Accessoires | 9.79× | ||
| 03 | Pajamas | Fashion & Accessoires | 8.78× | ||
| 04 | Flip-flops | Fashion & Accessoires | 7.93× | ||
| 05 | Sports bra | Fashion & Accessoires | 7.13× | ||
| 06 | Slim-fit pants | Fashion & Accessoires | 6.67× | ||
| 07 | Lingerie | Fashion & Accessoires | 6.07× | ||
| 08 | Oysho | Fashion & Accessoires | 6.06× | ||
| 09 | Sun tanning | Beauty & Wellness | 4.51× | ||
| 10 | Aerobics | Sports | 4.51× | ||
| 11 | Pandora | Fashion & Accessoires | 4.40× | ||
| 12 | Love & Sex | Kids & Family | 4.16× | ||
| 13 | Bikini | Fashion & Accessoires | 3.82× | ||
| 14 | Master of Business Administration | Business & Career | 3.08× | ||
| 15 | Confectionery | Food & Beverages | 3.05× | ||
| 16 | Deal of the day | Shopping | 2.68× | ||
| 17 | Zara | Shopping | 2.49× | ||
| 18 | Volunteering | Politics & Society | 2.15× | ||
| 19 | Genetics | Kids & Family | 2.08× | ||
| 20 | TikTok | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.46× | |
| Design Affinity | PREMIUM | 1.43× | |
| Price Sensitivity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Tradition | CONSERVATISM | 0.71× | |
| Need for Security | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Panties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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